Amazon makes major change to Prime Day for 2025
Amazon 's fan-favorite Prime Day sales event will be expanding to four days from two following last year's success.
The company announced today that its annual Prime Day deals are scheduled to run from July 8 through July 11.
'With an extended 4-day event, our Prime members will have more time and flexibility to conveniently shop, while enjoying exclusive deals and incredible savings,' an Amazon spokesperson told DailyMail.com.
Amazon's Prime Day extension comes after the rise of inflation and growing fears of recession due to tariffs imposed by President Donald Trump.
Amazon's CEO Andy Jassy warned shoppers of tariffs potentially rising prices, which, according senior vice president of strategy and insights at Cordial Rob Garf, could affect product availability.
It is also in close competition with Walmart, both in the process of exploring the possibility of creating their own currency. Other sales competitors include Target and ByeDance's TikTok Shop.
Amazon racked in $14.2 billion in revenue from US shoppers during last year's summer Prime Day event, an 11.8 percent increase compared to its 2023 results.
The event, which is expected to be successful, will also be a way to lure shoppers into early spending on back-to-school and back-to-college merchandise.
'Prime Day is now a key date in the retail calendar and is seen positively by a lot of consumers who use it to snag bargains and deals. With people even more conscious about prices and nervous about the impact of tariffs, this year's Prime Day should be big,' retail expert Neil Saunders from GlobalData told DailyMail.com.
'This is one of the reasons Amazon has extended the event to 4 days – to allow people more time to get the things they want in a considered fashion.'
Saunders added that customers also focus on household goods and school items, categories where shoppers 'appreciate savings.'
Launched in July 2015, Amazon threw its first annual Prime Day event to celebrate its 20th anniversary in nine countries.
It became an instant success, leading to the e-commerce empires decision to begin celebrating Prime Day in October as well.
Besides popular products, the online retailer is looking to entire younger shoppers to sign up for its Prime subscription service.
The company is doing so by offering discounted memberships and other perks for people ages 18 to 24.
Memberships for this streaming platform usually cost $14.99 per month or $139 per year.
Walmart rolled out massive deals to compete with Amazon Prime Day last year full of Walmart+ Week offers.
This year, Walmart held it early, and while the retailer did not announce the event earnings, some of it went toward its first quarter 165.61 billion revenue.
Target went head to head with Amazon last year through its 'Target Circle Week.' However, the retailer changed it up by hosting the event in March, coinciding with Amazon's Big Spring Sale.
Best Buy is turning up the heat by hosting a weeklong 'Black Friday in July' special.
Unlike the other retailers, this week long celebration will run from July 7th to the 13th, directly overlapping Prime Day.
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