logo
40% of Gen Z expect to spend more in 2025 than last year — make sure to use the right credit card

40% of Gen Z expect to spend more in 2025 than last year — make sure to use the right credit card

CNBC21-05-2025

Gen Z is opening up their wallets a bit more this year than last. According to a recent Northwestern Mutual study, almost half (40%) of this young cohort expect to spend more in 2025 than in 2024, well outpacing other generations.
More spending generally encourages more opportunities to earn rewards, but only if you use the right financial tools. Below, CNBC Select looks at some popular Gen Z spending categories — and the credit cards that provide the most bang for their buck in each category.
Other generations are cutting back on travel spending, but not Gen Z. According to Berkshire Hathaway's 2025 State of Travel Insurance Report, millennials decreased their annual travel spend from 2023 to 2024 by just over 15% while Gen Z's annual travel spend went in the opposite direction, up by about 20% to $11,209.
If travel is at the top of your bucket list for summer and beyond, using the right credit card not only provides you with extra protection but also rewards you for your spending. The Chase Sapphire Preferred® Card (see rates and fees) is one of the top travel cards on the market, and it comes with primary rental car insurance, trip cancellation and interruption insurance and baggage and trip delay insurance. You'll also earn valuable Chase Ultimate Rewards® points with your spending, which can be redeemed in a handful of ways, from simple statement credits to taking advantage of Chase's transfer partners.
On Chase's site
On Chase's site
Points are worth 25% more when you redeem them for travel booked through Chase TravelSM.
Good to Excellent670–850
19.99% - 28.24% variable
$95
Earn 60,000 bonus points
See rates and fees. Terms apply. Member FDIC.
Read our Chase Sapphire Preferred® Card review.
The Chase Sapphire Preferred® Card packs a punch for a $95 annual fee card, offering annual travel credits, comprehensive travel protections and more.Either $5 or 5% of the amount of each transfer, whichever is greater
Here's a hypothetical example of how you could benefit from the Chase Sapphire Preferred. Say you spend the Gen Z average of $11,200 (we rounded down) on travel using this card. Half of that travel was bought through the Chase TravelSM portal, which earns an elevated 5X points per $1, making the $5,600 spent worth 28,000 points. The other $5,600 you spent on travel outside the portal, earning you 2X per $1, or 11,000 points. This brings you to a grand total of 39,000 Chase Ultimate Rewards points or almost $400 in value (at 1 cent per point). If you cash in these points through the Chase Portal or via transfer partners, you could be getting even more.
The flexible rewards you can earn via travel spending, plus the several protections the card offers, make it one of the top options for those looking to splurge on travel.
A Bank of America Institute study found that Gen Z discretionary spending in categories like entertainment and travel went up 25.5% from 2023 to 2024, and it's trending up YoY from this year to last.
If entertainment is a big spending category for you, know that certain credit cards get you access to presale and VIP tickets for concerts, sports games and exclusive events.
American Express cardholders, for example, benefit from special Amex Experiences, including theater shows and concerts, with some more exclusive events tied to higher-tier cards. The Platinum Card® from American Express will get you access to Amex's Premium Events Collection™ (previously By Invitation Only®) where you'll get access to exclusive events unavailable to other cardholders; some past examples include VIP Access to the Monaco Grand Prix and advanced screenings of the award-winning show . The card also comes with several statement credits, including a $200 hotel credit* and a $200 airline fee credit (enrollment required), both of which help offset the travel costs for your next entertainment getaway.
*
On the American Express site
On the American Express site
The Amex Platinum Card provides access to Amex Centurion Lounges, Delta Sky Clubs, Lufthansa Lounges, Escape Lounges and more. (Enrollment required)
Good to Excellent670–850
See Pay Over Time APR
$695
Earn 80,000 Membership Rewards® Points after you spend $8,000 on purchases on your new card in your first six months of Card Membership
See rates and fees, terms apply. Read our Amex Platinum Card review.
The Platinum Card® from American Express is a premium card loaded with annual statement credits, entertainment benefits, extensive airport lounge access, elite status perks and more. (Enrollment required for select benefits mentioned)N/A
None
Offers in this section are from affiliate partners and selected based on a combination of engagement, product relevance, compensation, and consistent availability.3.60% APY as of 5/8/2025Min balance to open = $0
On the American Express site
Terms apply.1.00% APY as of 06/24/2024Min balance to open = $0
American Express National Bank is a Member FDIC.
Terms apply.
While the Amex Platinum Card does come with a bit of a higher annual fee, between the access to exclusive events and sheer amount of statement credits, this card can generate over $1,500 in value for the right event-goer.
Gen Z is spending more at restaurants, increasing their dining out spend by 14.3% compared to last year, while the general population's spending rose by just 2.6%, according to the Bank of America Institute study.
Using a credit card that earns dining rewards can help cover the cost of future meals.
Whether dining out or ordering in, the U.S. Bank Altitude® Go Visa Signature® Card is a good fit for no annual fee. More accessible than some premium cards, you'll earn 4X points on dining, takeout and restaurant delivery on your first $2,000 each quarter. This credit card from U.S. Bank also earns 2X points on streaming services and comes with a $15 credit for Netflix and Hulu — making ordering in just as rewarding.
Personal and small business credit cards issued by U.S. Bank are currently not available on CNBC Select. Click "Learn More" to review other credit card offers.
Personal and small business credit cards issued by U.S. Bank are currently not available on CNBC Select. Click "Learn More" to review other credit card offers.
Personal and small business credit cards issued by U.S. Bank are currently not available on CNBC Select but you can check out our marketplace to compare offers from other issuers including American Express and Chase.N/A
See terms
See terms
See terms
*See rates and fees, terms apply.
Information about personal and small business credit cards issued by U.S. Bank has been collected independently by CNBC Select and has not been reviewed or provided by the issuer prior to publication.
Gen Z or not, maybe you simply want a credit card that rewards kind of spending.
For that, a flat-rate cashback credit card is the perfect addition to your wallet.
The Citi Double Cash® Card earns you 2% cash back on all your purchases (1% when you buy and 1% when you pay your bill). The card has no annual fee and there's no cap on the amount of rewards you can earn. You can redeem your cash back via statement credit, direct deposit or through one of the other options, including at Amazon.com.
On Citi's site
On Citi's site
Receive a 0% intro APR for 18 months on balance transfers.
Fair to Excellent580–850
18.24% - 28.24% variable
$0
Earn $200 cash back
See rates and fees, terms apply.
Read our Citi Double Cash® Card review.
The Citi Double Cash® Card is one of the best no-annual-fee cash-back cards thanks to its straightforward rewards structure.There is an intro balance transfer fee of 3% of each transfer (minimum $5) completed within the first 4 months of account opening. A balance transfer fee of 5% of each transfer ($5 minimum) applies if completed after 4 months of account opening.
3%
Money matters — so make the most of it. Get expert tips, strategies, news and everything else you need to maximize your money, right to your inbox. Sign up here.
At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every credit card article is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of credit card products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

How Gen Zers Are Preparing for a Recession: Will It Work?
How Gen Zers Are Preparing for a Recession: Will It Work?

Yahoo

time3 hours ago

  • Yahoo

How Gen Zers Are Preparing for a Recession: Will It Work?

Growing up during the aftermath of the 2008 financial crisis, only to graduate into a pandemic and now face inflation and housing instability, Gen Z is hyper-aware that a recession could be around the corner. Try This: Find Out: Though most Gen Zers are still relatively early in their careers or just starting to figure out adulthood, they're already thinking about how to protect themselves financially. Here's how Gen Z is preparing for a recession, and whether it'd be enough to weather the storm. The no-buy challenge is trending on social media, and it's exactly what it sounds like: a list of things you can't spend money on for some time. It can be things like skincare products, daily coffees from Starbucks, or Netflix subscriptions. The fact that no-buy lists are trending is a sign that Gen Zers are actually getting serious about tracking expenses to prepare for a recession. Many #FinTok influencers are also teaching their followers to use budgeting apps like YNAB or spreadsheets to keep themselves accountable. This is a pretty noticeable shift, especially compared to the 'YOLO' mindset that many Gen Zers were following a few years ago. See More: Apart from spending, another big part of Gen Z's recession prep is learning how to earn more money. Search 'how to make money' on TikTok or Instagram, and you'll fall into a rabbit hole of Gen Zers breaking down their side hustles. Some are using AI to monetize their YouTube channels, and others are making money off of Amazon affiliates and TikTok shops. Many aren't stopping at just one stream of income either. They're building multiple, so if one slows down, another can pick up the slack. In other words, Gen Zers are learning skills that will serve them well no matter what the economy looks like. And instead of relying on a single job or paycheck, they're building job security by having a side hustle (sometimes multiple). Not long ago, living at home in your 20s was something people tried to avoid (or at least avoid talking about). It felt like a sign you hadn't figured things out yet. But now, many Gen Zers are openly sharing what it's like to live at home, showing their routines, how much they're saving, and why it's worth it. There's way less shame around it, most likely because of how ridiculous rent prices are in big cities and how difficult it is to find jobs for some fresh grads. By staying at home for a bit, that extra money they save can go toward paying off debt or building an emergency fund. And if a recession hits, having lower living expenses can take a ton of pressure off. Gen Zers are doing a lot of the right things, like spending mindfully, building high-income skills, and diversifying income. That said, even the best financial habits can't fully shield anyone from the bigger forces at play. Rent prices are climbing faster than wages in many cities, and homeownership is still out of reach for most young adults in their 20s and early 30s. On top of all that, student loan payments are back, Trump's tariffs are causing market turbulence, and inflation is still lingering. So even though Gen Zers are prepared and proactive, many factors outside their control could make it harder for their financial plans to fully pan out. Having solid money habits is still important, though. It might not guarantee complete financial security. But it does give Gen Zers a stronger foundation and a better shot at weathering whatever storm comes next. More From GOBankingRates 3 Luxury SUVs That Will Have Massive Price Drops in Summer 2025 4 Housing Markets That Have Plummeted in Value Over the Past 5 Years 10 Cars That Outlast the Average Vehicle This article originally appeared on How Gen Zers Are Preparing for a Recession: Will It Work? Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

This millennial was rejected from 200 jobs—now he makes millions charging wealthy families six-figures to get their kids into the Ivy Leagues
This millennial was rejected from 200 jobs—now he makes millions charging wealthy families six-figures to get their kids into the Ivy Leagues

Yahoo

time5 hours ago

  • Yahoo

This millennial was rejected from 200 jobs—now he makes millions charging wealthy families six-figures to get their kids into the Ivy Leagues

Like many Gen Zers today, after graduating from college, Christopher Rim was rejected from more than 200 job applications—including at top firms like Goldman Sachs and BCG. But, he says, 'that was the best thing that could have happened to me.' Now, he's making millions disrupting the $3 billion college consultancy industry. How much would you pay to help your child get accepted into Harvard, Stanford, or MIT? $10,000? What about $100,000, or even $750,000? Hundreds of families are paying six-figure price tags to a young millennial named Christopher Rim to get their kids into their top college choices. As the founder and CEO of college admissions consultancy group Command Education, Rim has become a wizard of sorts for how to crack the Ivy League code. Over the last five years, 94% of his clients have been accepted into their top three college choices. And while the $3 billion college consultancy industry may sound like another leg-up the rich have to get their children into schools, Rim says it's about helping students reach their dreams and unlock their potential. After all, on average, only about 5% of pupils who want to go to an Ivy League school actually get in. 'You have one chance. That's it,' the 30-year-old tells Fortune. 'You can't go back to college or apply to these selective universities again.' Unlocking potential is something that hits home in Rim's own story toward success, both in his own journey trying to attend an Ivy League school as well as trying to find his footing as a young graduate. As a public high school student in New Jersey, Rim was told he'd never be cut out for an Ivy League institution. While he admits himself that he wasn't the smartest kid in his class, he had a mission to attend Yale University, and decided to apply even when his guidance counselor pleaded with him to settle for Rutgers University, an in-state public school. Out of the nearly two dozen students from his school who applied to Yale, he was the only one who got in—despite having a lower GPA than the rest. As a student, he kept the ball rolling by charging high schoolers $50 to edit their admissions essays and advising them on how to strengthen their resumes and 'authentically stick out.' After his first two clients got into MIT and Stanford, he realized he might have a gift, and thus Command Education was born in 2015 in his New Haven, Conn., dorm room. However, Rim still wasn't sure it was the key to a post-grad career. Then came the time to apply for jobs. 'I applied to over 200 jobs senior year. All my friends were getting jobs at Goldman Sachs, McKinsey, BCG, major corporations. I got none. I got zero,' he says. 'And that was the best thing to have that happen to me.' Instead of letting the rejection defeat him—like what happens to millions of young adults each year—Rim used it as motivation to help others reach their dream college, too. 'Everyone has this potential, and I was able to instill that confidence and belief and motivate them through the process,' Rim says. 'I think that was a major reason as to why my students succeeded, which, of course, led me to succeed with the business.' So far, Command Education has guided over 1,500 students into top-tier schools, with acceptance rates that soar far above the national average—more than seven times higher at places like Harvard, Caltech, and the University of Chicago. And with parents investing close to $100,000 on average for his services, Rim isn't just shaping student futures, he's built a booming business in the process. While he declined to comment on his company's revenue, his average fee and high demand would put that figure in the millions. (Rim also explained that the $750,000 price tag was a one-off example that included working with a student starting in middle school and having unlimited access to services.) With or without professional help, getting into a top institution is no easy feat. In fact, over the last decade, colleges have only gotten more selective in the students they accept. However, it's not because schools have gotten much smaller in size, it's because more students are applying. For Harvard's class of 2028, who just finished their first year of college, over 54,000 applicants battled for just 1,970 seats; an acceptance rate of 3.6%. That's up from about 37,000 applicants competing for 2,080 spots for the class of 2019, an acceptance rate of 5.6%. Even then, not all accepted students ultimately choose to attend that school. At the same time, college is only getting more expensive. Tuition and fees at private universities have increased by about 41%, when adjusted for inflation, according to U.S. News and World Report. And while some colleges have made attempts at softening the burden for many lower-income students—like Harvard making tuition free for families making less than $200,000—attending a top college remains an uphill battle for many students. However, Rim says services like his aren't making the process less equitable, but rather helping young people find their true calling. 'I know I am not helping my student take a spot away from a middle-class student or a lower-income family student,' Rim adds. 'I'm helping other wealthy families and their kids compete against other wealthy families.' And despite some students feeling that their degree wasn't worth the cost, Rim says demand is higher than it's ever been before. But young people are expanding their interests outside of the traditional Ivy Leagues to other top-ranked schools like Duke University, Vanderbilt University, and the University of North Carolina. 'If you want to get a specific job at a bank, consulting firm, or become a doctor or lawyer, your school is going to matter a lot,' he tells Fortune. But at the end of the day, he says it's about finding students' passions and interests. 'I really will never tell a student, join the debate team, join band club, join newspaper club, because we think that's what colleges want. In fact, it's the total opposite,' Rim says. 'Do what you want.' This story was originally featured on

There's A Workplace Leadership Crisis. The Solution Is Authentic Leadership.
There's A Workplace Leadership Crisis. The Solution Is Authentic Leadership.

Forbes

time9 hours ago

  • Forbes

There's A Workplace Leadership Crisis. The Solution Is Authentic Leadership.

Photo credit We're living in a very different world. Just since Covid, many of the norms of business have evolved, making the workplace almost unrecognizable. AI is taking over (or at least it seems that way). There are more different generations working side-by-side, each with their own needs, expectations, and styles. Hybrid and remote work are making life more manageable for some, while at the same time reducing the sense of connection and belonging that many of us get from work. And we haven't even touched on the geopolitical events that are impacting virtually every industry and role. All of these changes are having a major impact on leadership. Leadership Is In Crisis Managers and leaders are feeling untethered and are experiencing increased stress. Their ability to motivate and engage their people in this complex work environment is diminishing. As a result, many employees are disconnecting from their management and, as a consequence, from work. Only 21% of employees strongly agree that they trust their company's leadership, according to Gallup. And 39% feel more comfortable asking AI for advice or support over their manager. 10% of Gen Zs would actually rather have AI for a manager than their current boss. The Antidote To Stress, Distrust, Uncertainty, and Loneliness is Authentic Leadership Although leaders need to be adept at all styles of leadership to respond to different situations that arise, authentic leadership as a primary leadership style allows today's leaders to build real, meaningful relationships with stakeholders. Authentic leadership is rooted in self-awareness, trust, transparency, and compassion. Leaders who exhibit these human qualities are best equipped to motivate and engage their people who are working amid vast and pervasive change. Authentic leaders understand that it's their primary responsibility to build an environment where their people can thrive. For authentic leaders, KPI doesn't just mean Key Performance Indicator, it means Key People Indicator. They measure their success based on their people's engagement, belonging, and growth. Enhance Your Authentic Leadership Skills With a growth mindset, you can develop and master the skills, mindsets, and behaviors that define authentic leadership. Learning and development leaders have the opportunity to play a significant role in resolving the challenges brought on by the new world of work. Here's how they can drive engagement, elevate performance, and fuel growth in their organizations. Focus On Social Skills In Leadership Development While becoming adept in using AI is important, emphasizing technical skills won't counteract the truly human challenges of the modern workplace. Building learning programs that focus on the core social skills (which are also known as human skills or soft skills) of authentic leadership, like self-awareness and empathy, will equip both leaders and employees with tools to succeed. Topics like personal branding and emotional intelligence are especially valuable in helping leaders and employees strengthen these essential skills. Build Authentic Leadership Modules Into Learning Experiences Leadership development programs often roll out over months or even years. It's time to revisit all components of current leadership development initiatives and incorporate modules that focus on the important elements of authentic leadership. Adding these elements throughout programs provides the reinforcement necessary to turn learning into action and action into results for the leader and the organization. Help Employees Design Their Own Training Paths Authentic leadership requires having a growth mindset. That means being curious, open, and ready to innovate. That looks different for each employee. When L&D professionals work with learners to help them define their destination and create a learning path that will get them there, they make meaningful contributions to both personal and organizational growth. Deliver Programs To Make Tech-Heavy Activities Easier To Master When Covid hit, we all transitioned to Zoom meetings at the flip of a switch, yet few of us were trained in how to truly master online meetings and presentations. Even five years later, the medium often feels dull and fraught with challenges. The same is true for AI. Some of the fear and paralysis that has been caused by the never-ending AI conversation can be eased by helping your people learn best practices and understand how to use AI to increase their performance and reduce tedious tasks. Build Leadership Programs For Teams To Engage Together Teams that learn together thrive together. The humanity deficit at work is real, and one way to add more human connection is through learning programs that foster interaction and provide opportunities for teammates to get to know each other more deeply. Hybrid programs that balance some scheduling flexibility with intentional moments of connection and conversation will ensure that the learning experience feels meaningful, not onerous. The New World Of Work Requires A New Style Of Leadership–Authentic Leadership The workplace today is almost unrecognizable compared to what it was just a few years ago. Multiple, concurrent changes are disrupting the workforce. That reduces humanity, creating uncertainty and impacting employee engagement. Authentic leadership plays a transformative role in the work environment, sparking a new age of engagement, connection, and belonging. William Arruda is a keynote speaker, author, and personal branding pioneer. Join him as he discusses clever strategies for using AI to express and expand your leadership brand in a free Maven Lightning Lesson. If you can't attend live, register to receive the replay.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store