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Google's Unbeatable Pixel Update Leaves Other Phones Behind

Google's Unbeatable Pixel Update Leaves Other Phones Behind

Forbes09-05-2025

Pixel can't be caught — here's why.
Update: Republished on May 9 with an update twist for Pixel owners and new information on the timing of Samsung's One UI 8 / Android 16 beta.
Google has warned that Android phones are again under attack, with another serious vulnerability leaving devices exposed to hackers. Within 24 hours, it confirmed that all compatible Pixels 'will receive these software updates starting today, and the rollout will continue over the next week in phases.' Good for Pixel — bad for everyone else.
This vulnerability is a memory issue first disclosed by Meta in March. As such, it's surprising to see this turn up to generate Android headlines two months later. But that also means there should be no delay in other OEMs applying the fix. Samsung has just issued details of its own monthly update and the fix is included.
The twist is that this fix applies just to Android 13 and 14 — Android 12 and below are no longer supported, suggesting Android 15 is already patched. Pixels have already moved to the new OS and so this warning does not apply. Samsung is mid its One UI 7 rollout, with many millions of phones yet to upgrade. As such, it does apply.
Putting that aside, the challenge for Samsung is that it will run the latest monthly update across its global ecosystem through the rest of the month. And while its newest Galaxy flagships will be updated first, they're also the most likely to be on Android 15. Older phones still on Android 14 will wait the longest for this critical Android 14 fix.
Between the efficiency of monthly updates — including the use of seamless updates which again almost all Samsungs do without — and the expediency of the OS upgrade, it's again advantage Pixel, with other OEMs playing an unwinnable game of catch-up.
There is a twist for Pixel owners this month though, with Google confirming there's no turning back. 'Warning,' it told developers, 'the May 2025 update for Pixel 6 (6, 6 Pro, 6a) and Pixel 8 (8, 8 Pro, 8a) devices contains a bootloader update that increments the anti-roll back version for the bootloader. This prevents the device from rolling back to previous vulnerable versions of the bootloader. After flashing the May 2025 update on these devices you won't be able to flash and boot older Android 15 builds."
'This is crucial for anyone who manually flashes factory images,' Chrome Unboxed says. 'Once you install this May update on those specific devices, you will not be able to flash or boot older Android 15 builds. This is a security measure to prevent downgrading to potentially vulnerable software versions.'
Google warns that 'while it may be possible to restore certain data backed up to your Google Account, apps and their associated data will be uninstalled. Before proceeding, ensure that data you would like to retain is backed up to your Google Account.'
That aside, all eyes are now Samsung's One UI 8 rollout, complete with the teased fix for the leaky Secure Folder issue, and whether this next OS upgrade addresses the awkward optics of One UI 7 which teetered from one problem to the next. We're told this will be faster and closer behind Pixel, it really needs to, especially for $2000 flagships.
And on that front, 'Samsung's One UI 8 beta based on Android 16 [may] arrive sooner than you'd think.' Per GSMArena, 'the company is now said to be almost ready to release the first beta… According to a new report, this will go out in the third week of this month, earlier than the mid-June date rumored mere hours ago.'
The remaining issue, though, is the oddity of Google supplying and competing with other OEMs. With its control of Pixel's hardware through Android software, it has the full stack in the same way Apple does with iPhone. And while the Google-Samsung relationship is undoubtedly close and getting closer, Pixel is also undoubtedly more of a competitive threat than it has ever been before, especially in the premium category.
In China, there's talk of OEMs moving away from Android, as Huawei has already done given sanctions restricting access to U.S. technology. Whisper it quietly, but the best thing for Samsung might be to do the same, to create a genuine iPhone competitor, with access to Google's apps and services as needed — just as iPhones do now.

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