Ghitha Holding to showcase food industry growth at Make it in the Emirates 2025
17 May 2025 15:00
ABU DHABI (WAM)Ghitha Holding PJSC, a subsidiary of International Holding Company PJSC (IHC), and the UAE's diversified conglomerate spanning across agriculture, food production and distribution, will participate in the Make it in the Emirates (MIITE) Forum this year, showcasing its pivotal role in advancing food security and driving industrial growth. Organised by the Ministry of Industry and Advanced Technology (MoIAT), the event will take place from May 19-22 at the ADNEC Centre in Abu Dhabi.With a vast number of subsidiaries and associates spanning the entire value chain – from farming, production to trade, logistics, distribution- Ghitha embodies the core ambitions of MIITE 2025 – driving the future of manufacturing in the UAE, accelerating tech-driven innovation, empowering local talent, and expanding cross-border market access.Issa Najeeb Khoory, Deputy CEO of Ghitha Holding, shared: 'Ghitha Holding is proud to play a leading role at the Make it in the Emirates Forum this year, a gathering where innovation and purpose come together to fuel the UAE's industrial capacity, especially in food manufacturing. Powered by technology, local talent, and a focus aligned with food security, Ghitha has long been devoted to fostering growth that will endure for generations. Joining MIITE reinforces our role as a catalyst in building the future of manufacturing, fully aligned with the UAE's vision for a resilient, diversified, and globally competitive economy.'
In line with the UAE's industrial strategy and Abu Dhabi Economic Vision 2030, Ghitha's growing portfolio of dairy and protein companies supports MIITE's efforts to boost local manufacturing and reduce import dependence across vital food sectors.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
21 hours ago
- Campaign ME
Cannes Lions 2025: Skills, strategic thinking and take a second to slow down
The final two days at the Cannes Lions International Festival of Creativity witnessed a strategic shift from conversations on stages to partnerships being formed and policies being shaped in closed-room discussions. Motivate Media Group, Athar Festival and Campaign Middle East hosted breakfast gatherings in partnership with the UK Advertising Association and TRACCS, as well as an in-depth round table discussion with key leaders in Saudi Arabia and the UK. Discussions at the round table revolved around the need for creative effectiveness; the need to tell the right stories well; the need for critical thinking; the need to develop a deeper understanding of local and regional contexts in the Middle East; and the need for leaders to take steps to develop a skilled workforce. Explaining how the Cannes Lions landscape has evolved over the years, Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company told Campaign Middle East, 'There have been a lot of discussions around technology and the role that it will play within marketing moving forward, but very few answers because it's almost impossible to accurately predict what the future holds. The gut instinct that most people have is that these are tumultuous times and the credibility of the industry and creatives is being questioned.' 'That said, the quality of the work and the conversations that are going on about the projects in the Kingdom of Saudi Arabia are very exciting; there have been a lot of very interested attendees. We've seen people looking to come to the Middle East, especially Saudi Arabia, to explore, find out more, and see how they can be part of the journey that the Kingdom is on.' Fahd Hamidaddin, Board Member and Founding CEO, Saudi Tourism Authority also delivered a stellar keynote to a packed room at the Forum in The Rotonde, delving into the dynamic transformation taking place within the tourism landscape in the Kingdom. He called for marketers in the Middle East to build brand affinity by developing a deeper understanding of hyper-local consumers, connecting with communities, focusing on collective precision, finding their true voice, and realising the soul of the region's individuals rather than just seeing them as 'segments'. Hamidaddin also called for marketers to take a moment to 'pause and reflect' on current challenges such as inadequate attribution, complex optimisation, irrelevant data and daunting scale before diving into idealistic and futuristic conversations around the untapped potential of artificial intelligence (AI). In an exclusive conversation with Campaign Middle East, Hamidaddin said, 'We should pause to make sure we filter what's hype, what's noise, and stay true to the fundamentals. The fundamentals won't change. What is changing is consumer behaviour and that's what we need to stay very close to while leveraging AI and technology to really develop a deeper understanding of consumer behaviour.' He concluded, 'With the hype comes a global movement of speed and, conversely, an anti-movement of slow. So, I would say slow down, stay strategic, think big, stick to the fundamentals and pursue the 2080 ROI instead of the immediate results.' Meanwhile MENA agencies continue to make the region proud, adding a few more trophies to the cabinet on Day 4. Stay tuned for a separate round-up of all the winners following the announcement on Day 5. As of Day 4 at Cannes Lions, the MENA region has surpassed its tally of 22 trophies in 2024 to claim 25 trophies at Cannes Lions 2025. Of these, UAE agencies have won 13 trophies so far led by FP7 McCann Dubai (1 Gold, 1 Silver, 4 Bronze); VML Dubai (1 Silver, 3 Bronze), Impact BBDO (1 Gold, 1 Silver), LEO Dubai (1 Bronze). Meanwhile, Jordan picking up its first-ever trophy in Cannes Lions' 72-year history sharing the spoils with Impact BBDO on its Silver Lion. Representing Saudi Arabia at Cannes Lions, agencies from the Kingdom have won 12 trophies, led by BigTime Creative Shop (2 Golds, 1 Silver, 3 Bronze); SRMG Labs (1 Gold, 2 Silver), and VML Riyadh (1 Silver, 2 Bronze). The MENA wins in each of the following categories include: AUDIO AND RADIO 1 GOLD LION, 1 SILVER LION Campaign title: The Second Release Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh BRAND EXPERIENCE & ACTIVATION 1 SILVER LION Campaign title: Recipe for Change Agency: FP7 McCann Dubai Client: Arla Foods 1 BRONZE LION Campaign title: The Social Feed Agency: VML Dubai Client: Hungerstation CREATIVE B2B 1 BRONZE LION Campaign title: Recipe for Change Agency: FP7 McCann Dubai Client: Arla Foods CREATIVE COMMERCE 1 SILVER LION Campaign title: The Social Feed Agency: VML Dubai Client: Hungerstation CREATIVE DATA 1 BRONZE LION Campaign title: The Social Feed Agency: VML Dubai Client: Hungerstation CREATIVE STRATEGY 1 GOLD LION Campaign title: The New President Agency: Impact BBDO, Dubai Client: Annahar Newspaper DESIGN 1 SILVER LION Campaign title: Sounds of the Land Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh DIGITAL CRAFT 1 SILVER LION Campaign title: The Shaded Route Agency: VML Riyadh Client: Hungerstation Campaign title: Agency: Client: Hungerstation 1 BRONZE LION Campaign title: Read Better Agency: FP7 McCann, Dubai / McCANN, Bristol Client: Waterstones DIRECT 1 BRONZE LION Campaign title: Safe at 3AM Agency: VML Dubai Client: Dubai Tourism ENTERTAINMENT FOR SPORT 1 GOLD LION, 1 SILVER LION Campaign title: The 4th Judge Agency: BigTime Creative Shop, Riyadh Client: The Ring Campaign title: Agency: Client: The Ring 1 GOLD LION Campaign title: Obsession Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season FILM CRAFT 1 BRONZE LION Campaign title: Obsession Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season FILM CRAFT 1 BRONZE LION Campaign title: Everything or Nothing Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season 1 BRONZE LION Campaign title: Obsession Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season HEALTH AND WELLNESS 1 BRONZE LION Campaign title: The Shaded Route Agency: VML Riyadh Client: Hungerstation OUTDOOR 1 BRONZE LION Campaign title: The Shaded Route Agency: VML Riyadh Client: Hungerstation 1 BRONZE LION Campaign title: Not For First Dates Agency: FP7 McCann Dubai Client: McDonald's PUBLIC RELATIONS 1 BRONZE LION Campaign title: Sponsored Balls Agency: FP7 McCann Dubai Client: Testicular Cancer Society PRINT AND PUBLISHING 1 SILVER LION Campaign title: NOTES ON NOTES Agency: Impact BBDO, Dubai / AdPro& Jordan Client: Capital Bank 1 BRONZE LION Campaign title: THE GREAT INDIAN DUNK Agency: LEO Dubai Client: NBA India SUSTAINABLE DEVELOPMENT GOALS 1 GOLD LION Campaign title: Recipe for Change Agency: FP7 McCann Dubai Client: Arla Foods Tune into Campaign Middle East's social media channels to stay updated on the latest of what's happening at The Palais, the Rotonde, The Carlton Hotel and stay tuned for exciting events at the Campaign House Hilton Canopy.
Zawya
4 days ago
- Zawya
Union Coop supports local suppliers with over 6,000 national products
Union Coop remains deeply committed to supporting national industries and empowering local entrepreneurs and farmers, continuing its role as a strategic partner in realizing the wise leadership's vision for a diversified and sustainable economy Dubai, UAE: The CEO of Union Coop, Mr. Mohamed Al Hashemi stated that the cooperative operates under a comprehensive plan to support local suppliers through operational, technical, and commercial facilitation. This includes exemptions from certain fees, simplified listing procedures, and discounts of up to 50% on display charges. Additionally, Union Coop provides logistical and marketing support within its outlets and organizes promotional events and field visits to local farms and factories, all of the efforts that help strengthen the relationship between producers and consumers. Mr. Al Hashemi emphasized Union Coop's commitment to the 'Make it in the Emirates' initiative by highlighting high-quality local products, which have increasingly become the first choice for a growing segment of shoppers. He noted that Union Coop branches currently stock more than 6,000 local products across various categories, which enjoy rising demand due to their high quality and competitive prices, as well as consumers' dedication to supporting Emirati entrepreneurs and local farmers. He further noted that local products and national industries are now capable of competing with global counterparts, thanks to their adherence to high standards. Through its annual strategy, Union Coop launches impactful initiatives to empower farmers and local companies, including dedicated in-store display spaces and extensive promotional and marketing support aimed at boosting sales and raising consumer awareness of the importance of supporting local products as a cornerstone of the national economy. With respect to expansion plans, Al Hashemi revealed that Union Coop currently operates 30 branches in Dubai, with plans to open more branches this year. He added that this expansion will cover newly developing areas experiencing significant population growth, thereby enhancing the reach of national products to a wider consumer base and strengthening Union Coop's role as a key contributor to the country's food security strategy.
Tahawul Tech
10-06-2025
- Tahawul Tech
Islamic Banking Archives
"At Make it in the Emirates 2025, we're demonstrating the future of technology manufacturing in the UAE". Learn more about Kerno below. #Kerno #tahawultech
