I quit boring 9-5 job & make £40K a month on TikTok shop working 3 days a week… I didn't even use social media before
LIKE most parents, Jordan Payne was always keen to find ways to bring in a bit of extra cash.
But when she decided to start promoting items for TikTok shop, she never expected to make £40,000 in just ONE month.
13
Mum-of-two Jordan Payne earns thousands by promoting items on TikTok shop
Credit: Jordan Payne
13
Her posts are focused around her family life and children
Credit: Jordan Payne
13
Jordan sometimes promotes clothes on her TikTok account
Credit: Tiktok/@jordanpayne25
And she reckons she's made a staggering £150,000 since opening up her profile on the video-based platform in 2020.
The mum-of-two barely used any of her own social media when she first began posting on the app, hoping she might make a few extra quid.
By December 2023 she was earning thousands a month - and 18 months later she managed to quit her 9-5 job as a technical product manager to focus full-time on her new TikTok career.
In an exclusive interview with The Sun, she said: 'When I first realised I'd made £40,000 in a month, it just seemed crazy.
'You can't quite believe that it's even possible. Most people just don't manage that.
'I did it in November last year around Black Friday. I normally bring in around £10,000 a month, but it's taken me years to build up to this.'
TikTok Shop is a marketplace on the social media app, selling everything from beauty products to clothes and garden items, often at bargain prices.
When Jordan started you had to have 1,000 followers before you could promote items on the shop. You'd then earn a commission on each sale that came from people clicking through a link on the post.
To gain followers Jordan posted tips for brides, as she had got married the month before.
Now you need just 500 followers to start doing work for TikTok shop.
I've made £18k on Vinted - my clever tip means your photos will stand out
13
Initially Jordan found making the promotional videos awkward
Credit: Supplied
13
She spends hours filming content three days a week to promote online
Credit: Supplied
Commission ranges from two per cent up to 25 per cent, depending on the product and the creator's following and previous success.
Jordan, who is appearing in Channel 4's Secrets of TikTok Shop, first considered joining the app to make money in 2020, after a friend who'd been furloughed during lockdown told her how much money they'd been making from it.
The Kent-based mum, 33, was initially a little sceptical about if she'd be able to do the same, as she didn't really use social media like Instagram or Facebook, nevermind TikTok.
'At first, it was really awkward making the videos,' she said.
'In the first week, I felt uncomfortable talking to the camera, and I was focusing on that rather than who I though might be watching the content.
'After a bit, you just forget about it. Once I got my first sale, I was like, 'This is all worth it, so worth putting the time and effort in.'
'I do look back at my old videos now and think, 'Wow that's different'. I've just learnt what works and what doesn't.'
Jordan's account, jordanpayne25, focuses on family life, as she has two boys aged one and three with husband Lance, 36.
It took her a while to find her niche, but now she reviews kids toys, clothing and items for the family home like air fryers and parasols.
Booming business
13
Jordan promotes easy beauty hacks that mum's can use
Credit: Tiktok/@jordanpayne25
13
The mum mainly focuses on childrens items as they're relevent to her
Credit: Tiktok/@jordanpayne25
Once she'd found products that sold well, it took a few years for her to start making around £10,000 per month from TikTok Shop.
'This time last year, it started really booming,' she said.
'It is life-changing. It's enabled me to quit my job, and I had a good, quite highly paid job before. Now I get to be at home with my kids a lot more.
"I tend to work three days a week. I spend all day creating content, editing it, looking on TikTok to see what is doing well.
'I do get more time with my kids but I worry they don't realise that when I'm on my phone, I'm working.'
Jordan revealed the most important element of a TikTok video is the opening three seconds - called 'the hook' by creators.
It's the short time period it takes TikTok users to decide if they want to watch the video or not.
'One I found worked was saying 'I'm buying this for my nan', because it got people intrigued,' she said.
'It worked so well that I repeated it across several videos. It's one of the important things I've learnt over the years.'
Jordan always viewed working with TikTok shop as a business venture, and now all of her earnings from the app are paid into a business account.
Storage rooms of products
13
Jordan has a storage room full of products she's been sent by brands
Credit: Supplied
13
She says that she doesn't like getting rid of things incase she can promote them again
Credit: Supplied
She pays herself a set salary of £1,048, plus dividends, every month, and resists spending every penny she earns on her ongoing home renovation project.
Jordan is one of the top 120 sellers on TikTok in the UK - and as a result, she has to dedicate rooms in her home to storing products.
She said: 'I've got content rooms which are just storage because I've so much stuff that I try to keep to promote.
'I've got about eight air fryers in there. Obviously I can't use them, because nobody needs that.
'But I keep them all because the brand sent them to me... it could be that one of them's on sale tomorrow, one's on sale in a few weeks, and I can promote the different ones, because they're all good for different reasons.'
While promoting items from the shop is all about getting sales, Jordan does give her honest opinion when she feels an item isn't up to scratch.
'I have given negative reviews as well, which is a bit of a controversial one,' she said.
'Some people do it, some people don't. Mine blew up, which was a bit difficult for me, because it was a Mystery Toy Box, and they are a nice company.
'But I just really didn't think the particular Paw Patrol box was good value for money, so I said that.
'It mainly just had paintings in it and not much variety, and I think a kid receiving that would be disappointed.'
Top tips
13
Jordan sometimes sells clothing items on her TikTok
Credit: Tiktok/@jordanpayne25
13
Jordan has the full support of her husband Lance who is still working full time
Credit: Jordan Payne
Jordan is keen to encourage others to replicate her success on the platform.
She's helped family and friends set up accounts - including her sister, who promoted products on an account that didn't feature her face.
Jordan has also noticed a number of people using the app have told how much they are battling financially with the cost of living crisis.
She said: 'I see a lot of people online talking about how they struggle. I saw one lady, who was a nurse, saying that she and her husband were struggling despite both having full time jobs.
Jordan's 5 top tips for bossing TikTok Shop
Jordan has been encouraging family and friends to start selling things on TikTok Shop. She offers these top tips to budding sellers...
1. Just go for it. I think that's where most people get stuck, they're too scared to even start it. So just give it a try, even if it's faceless, just try. You can always stop doing it.
2. Follow other creators that are doing well in the same kind of products that you're interested in. If you're beauty, follow them. If you're home, follow accounts that do that, because that'll give you lots of ideas.
3. Look at your analytics. We get lots of information, our watch times and all sorts of stuff. Look at which videos have done the best and repeat that if you had a good 'hook' (first three seconds). If you've got a video that's done particularly well, do that exact thing again, on the same product or different ones.
4. Buy the product. Don't always wait for free samples or worry about not spending the money (within reason!) because if you miss the early stages of it being viral, you're probably going to miss out on sales. Someone else will get it. If you get to it too late, it's probably not going to go viral for you, even if it was a trending product.
5. Make sure you are using good lighting. The visual of the video matters. If it's dark or blurry, that video won't get pushed by TikTok. Plus, no one's going to want to watch it.
'Everybody at the moment is looking for a side hustle or a way to just get by with the current cost of living.
"TikTok shop is just a great way for people to earn an extra income.
'It doesn't have to be £10,000 a month if you don't want to put time in.
"Some people just want a little extra to help out. My sister-in-law makes about £500 a month, which makes a big difference to paying bills and things.'
UNTOLD: Secrets of TikTok Shop is now streaming on Channel 4
13
Prior to starting her TikTok account, Jordan barely used social media
Credit: Jordan Payne
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Scottish Sun
15 minutes ago
- Scottish Sun
King Charles leads birthday wishes to Prince William with unseen pic as he turns 43
King Charles shared the image on the official Royal Family Instagram platform ROYAL OCCASION King Charles leads birthday wishes to Prince William with unseen pic as he turns 43 KING Charles has wished his son Prince William a happy 43rd birthday. The monarch shared a sweet unseen photograph of his eldest son to mark the special occasion today. Advertisement It was captioned: 'Happy Birthday to the Prince of Wales!". King Charles shared the image, of Wills sitting against a countryside backdrop, on the official Royal Family Instagram platform. 1 King Charles wished a Happy Birthday to Prince William More to follow... For the latest news on this story keep checking back at The Sun Online is your go-to destination for the best celebrity news, real-life stories, jaw-dropping pictures and must-see video. Advertisement Like us on Facebook at and follow us from our main Twitter account at @TheSun.
Scottish Sun
15 minutes ago
- Scottish Sun
Hollyoaks star Sarah Jayne Dunn stuns in sizzling gym wear snap after hitting back at mum-shaming over OnlyFans pics
GYM GIRL Hollyoaks star Sarah Jayne Dunn stuns in sizzling gym wear snap after hitting back at mum-shaming over OnlyFans pics Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SARAH Jayne Dunn looked incredible in in sizzling gym wear snap after hitting back at mum-shaming over OnlyFans pics The ex-Hollyoaks actress, 43, showed off her toned abs in a fuchsia pink sports crop top and shorts. Sign up for the Entertainment newsletter Sign up 3 Actress Sarah Jayne Dunn showed off her toned figure in a pink gym set Credit: Instagram 3 The former Hollyoaks star said she is thriving on OnlyFans Credit: instagram Sarah flashed a smile while at the gym, as she put her trim physique on display. She finished her workout look with bronzed makeup and went on to defend her choice to wear cosmetic products in the gym. Sarah wrote alongside the snap: "Someone actually asked me… 'Are you seriously wearing makeup to the gym?' "Yep. I am. I'm not doing it for you, I'm doing it for ME! "A bit of tinted moisturiser and mascara. Not full glam. Just enough to feel like I've got my sh*t together before I throw some weights around. "And honestly? I'm bored of the judgement. "Since when did wearing makeup mean you're not serious about your workout? "Some women feel their best fresh faced. Some love a bit of glow and gloss. Some genuinely couldn't care less. ALL of it is valid." She added: "Wearing makeup doesn't mean I'm insecure. Not wearing it doesn't mean you're more confident. "Let's not turn personal choice into a personality trait. Soap star hits back as she's mum-shamed over racy pics "So yeah, I lift, I sweat, I push myself hard… with a bit of blush and mascara on. Shocking, I know." The former soap star, who played Mandy Richardson on Hollyoaks from 1996 to 2021, famously left the show after being issued an ultimatum by furious bosses. Despite the star admitting that she's thriving in her new OnlyFans role, it doesn't come without it's criticism. Sarah recently hit back after being mum-shamed over her racy photos. They ordered her to quit adult subscription site OnlyFans, where she was flogging risque shots, or be axed. While she's been making big money on the platform, having claimed to have taken home £700,000 in 2022, Sarah has found herself the target of cruel trolling. Taking to Instagram to confront her latest bully, she sarcastically responded to their nasty comment. The follower had written: "Yeah why not just make sure your kids get bullied because of your content just so you can get a little validation from people you don't know, good idea." But Sarah - who shares son Stanley, nine, with her husband Jonathan Smith - made sure to clap back with humour, pretending to read a positive one in a get-ready-with-me video. With the aforementioned jibe shown on the screen, she instead read: "Thanks for your inspiring content. Your son is really lucky to have a mom like you that loves him so much. Please show us some more of your outfits." Sarah then enthused: "Of course I will! What a kind, kind comment. Thank you. I will happily show you another outfit," before proceding to talk her fans through what she had been wearing. At the end, she concluded: "Thanks again for that really, really lovely, positive comment." The actress quit the Channel 4 soap for a career on OnlyFans three years ago. Hollyoaks said it doesn't allow cast members to be active on certain 18+ websites because of the show's responsibility to its young audience. Speaking about posting on OnlyFans before, Sarah said it was "about taking back control, about empowerment and confidence and having full power over my choices".
Scottish Sun
30 minutes ago
- Scottish Sun
TV presenter celebrates nepo-baby daughter's graduation – but can you guess her famous mum?
She recently made a joke about her mother's huge fame proud mum TV presenter celebrates nepo-baby daughter's graduation – but can you guess her famous mum? Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A HUGE TV presenter has celebrated her daughter's graduation with a sweet post - but can you guess her famous mum? The 56-year-old - who appeared on Strictly Come Dancing in 2019 - took to Instagram to share a snap of her daughter Lola Star in her gown and cap. Sign up for the Entertainment newsletter Sign up 3 The daughter of a huge TV star recently celebrated her graduation Credit: Instagram 3 Proud mum Michelle took to social media to mark the huge occasion Credit: Getty 3 Lola has found success as a model and TikTok influencer Credit: Instagram Michelle Visage wrote: '@lolastarvisage it's your day. 'You made it happen. ConGRADulations my princess. 'Daddy and I are so proud of your strength and perseverance. Bring on the next chapter.' Away from her academic achievements, Lola has found huge success as a model and influencer on TikTok. She recently made a joke about her mother's fame on the social media platform. Lola posted a video showing her staring straight at the camera as a cartoon laugh played out in the background. In the text emblazoned across the slide, she wrote: "When people think it's cool having Michelle Visage as a mother but they don't realise it means your house is a shrine dedicated to her." Michelle was quick to reply: "As it should be!! Love you kiddo." RuPaul's Drag Race star Michelle, 56, has two daughters, Lillie and Lola, with husband David Case. The pair married in 1997 and have an open relationship.
