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Saudi's Manga Productions, Japan's KOEI TECMO announce new gaming partnership

Saudi's Manga Productions, Japan's KOEI TECMO announce new gaming partnership

Arab News4 days ago

RIYADH: Saudi Arabia's Manga Productions has announced a partnership with Japan's KOEI TECMO as the publisher of the highly anticipated action game Nioh 3 in the Middle East and North Africa region.
According to a recent Saudi Press Agency report, the game is scheduled for release in early 2026 on PlayStation 5 and Steam.
Nioh 3 is the latest installment in the popular RPG series known for its mysterious samurai setting, earning widespread acclaim for its unique blend of Japanese mythology and intense combat.
The series has achieved global success, selling over 8 million copies worldwide. This new installment features an open-world environment and innovative combat system that allows players to switch between 'samurai' and 'ninja' fighting styles during battles.
As a part of this collaboration, Manga Productions will handle its Arabic translation, marketing and publishing for the Middle East and North Africa region.
Manga Productions, which is a subsidiary of the Mohammed bin Salman Foundation, will engage Saudi creators in the localization process to ensure a culturally relevant experience for Arabic-speaking gamers.
Dr. Essam Bukhary, CEO of Manga Productions, stated: 'The launch of Nioh 3 with full Arabic support for gamers in the region is an additional step towards delivering world-class experiences while empowering Saudi talent at every stage of development.'
He added: 'The trust we have earned from our global partners reflects Manga Productions' capabilities in publishing, distribution, and marketing, as well as our continued success in professionally delivering high-quality content to audiences in the region while respecting local culture.'
Hisashi Koinuma, president and chief operating officer of KOEI TECMO, said the success of DYNASTY WARRIORS: ORIGINS has further strengthened the partnership with Manga Productions to bring Nioh 3 to Arabic-speaking gamers.
Abdulaziz Al-Naghmoush, head of business development and content licensing at Manga Productions, welcomed the pact.
'Following our collaboration on DYNASTY WARRIORS: ORIGINS, which was well-received for delivering a uniquely localized Arabic experience, we are now taking a new step with Nioh 3.'
He said the offering would be a 'seamless, localized experience that makes players feel as if it was made especially for them from day one.'

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