Mattel and OpenAI team up to bring AI-powered toys to market in 2025
Mattel and OpenAI team up to bring AI-powered toys to market in 2025
Show Caption
Hide Caption
Trump threatens major tariffs for Barbies and Hot Wheels
President Donald Trump this week threatened to slap a 100% tariff on products from popular toy maker Mattel.
Straight Arrow News
Mattel MAT.O has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.
The company, which also makes Hot Wheels and Uno cards, plans to "bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety," it said.
The move comes at a time when toy manufacturers are battling muted demand backdrop as consumers rein in spending to brace for the economic fallout of U.S. President Trump's shifting trade policy.
Mattel will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation, the company said.
In case you missed it: OpenAI buys iPhone designer Jony Ive's hardware startup, names him creative head
"With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale," said OpenAI operating chief Brad Lightcap.
Over the last year, Mattel has relied on producing films, TV shows and mobile games based on its products such as Hot Wheels and Barbie to offset a slowdown in its core toy business.
Last month, Mattel withdrew its annual forecast and said it would raise prices on some products sold domestically in a bid to mitigate higher supply chain costs.
Reporting by Savyata Mishra in Bengaluru; Editing by Leroy Leo
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
9 minutes ago
- Yahoo
GOP's food stamp plan is found to violate Senate rules. It's the latest setback for Trump's big bill
WASHINGTON (AP) — In another blow to the Republicans' tax and spending cut bill, the Senate parliamentarian has advised that a proposal to shift some food stamps costs from the federal government to states — a centerpiece of GOP savings efforts — would violate the chamber's rules. While the parliamentarian's rulings are advisory, they are rarely, if ever, ignored. The Republican leadership was scrambling on Saturday, days before voting is expected to begin on President Donald Trump's package that he wants to be passed into law by the Fourth of July. The loss is expected to be costly to Republicans. They have been counting on some tens of billions of potential savings from the Supplemental Nutrition Assistance Program, known as SNAP, to help offset the costs of the $4.5 trillion tax breaks plan. The parliamentarian let stand for now a provision that would impose new work requirements for older Americans, up to age 65, to receive food stamp aid. 'We will keep fighting to protect families in need,' said Sen. Amy Klobuchar of Minnesota, the top Democrat on the Senate Agriculture, Nutrition and Forestry Committee, which handles the SNAP program. 'The Parliamentarian has made clear that Senate Republicans cannot use their partisan budget to shift major nutrition assistance costs to the states that would have inevitably led to major cuts,' she said. The committee chairman, Sen. John Boozman, R-Ark., said in a statement that his team is examining options that would comply with Senate rules to achieve savings and "to ensure SNAP serves those who truly need it while being responsible stewards of taxpayer dollars.' What's at stake in the big bill The parliamentarian's ruling is the latest in a series of setbacks as staff works through the weekend, often toward midnight, to assess the 1,000-page proposal. It all points to serious trouble ahead for the bill, which was approved by the House on a party-line vote last month over unified opposition from Democrats and is now undergoing revisions in the Senate. At its core, the goal of the multitrillion-dollar package is to extend tax cuts from Trump's first term that would otherwise expire if Congress fails to act. It also adds new ones, including no taxes on tips or overtime pay. To help offset the costs of lost tax revenue, the Republicans are proposing cutbacks to federal Medicaid, health care and food programs — some $1 trillion. Additionally, the package boosts national security spending by about $350 billion, including to pay for Trump's mass deportations, which are running into protests nationwide. Trump has implored Republicans, who have the majority in Congress, to deliver on his top domestic priority, but the details of the package, with its hodgepodge of priorities, is drawing deeper scrutiny. All told, the nonpartisan Congressional Budget Office estimates the package, as approved by the House, would add at least $2.4 trillion to the nation's red ink over the decade and leave 10.9 million more people without health care coverage. Additionally, it would reduce or eliminate food stamps for more than 3 million people. The Senate's strict 'Byrd Rule' The parliamentarian's office is tasked with scrutinizing the bill to ensure it complies with the so-called Byrd Rule, which is named after the late Sen. Robert C. Byrd, and bars many policy matters in the budget reconciliation process now being used. Late Friday, the parliamentarian issued its latest findings. It determined that Senate Agriculture, Nutrition and Forestry Committee's proposal to have the states pick up more of the tab for covering food stamps — what Republicans call a new cost-sharing arrangement — would be in violation of the Byrd Rule. Many lawmakers said the states would not be able to absorb the new requirement on food aid, which has long been provided by the federal government. They warned many would lose access to SNAP benefits used by more than 40 million people. Initially, the CBO had estimated about $128 billion in savings under the House's proposal to shift SNAP food aid costs to the states. Cost estimates for the Senate's version, which made changes to the House approach, have not yet been made publicly available. More questions and decisions ahead The parliamentarian's office rulings leave GOP leaders with several options. They can revise the proposals to try to comply with Senate rules or strip them from the package altogether. They can also risk a challenge during floor voting, which would require the 60-vote threshold to overcome. That would be unlikely in the split chamber with Democrats opposing the overall package. The parliamentarian's latest advice also said the committee's provision to make certain immigrants ineligible for food stamps would violate the rule. It found several provisions from the Senate Commerce, Science and Transportation Committee, which is led by Sen. Ted Cruz, R-Texas, to be in violation. They include one to provide $250 million to Coast Guard stations damaged by fire in 2025, namely one on South Padre Island in Texas. Still to come are some of the most important rulings from the parliamentarian. One will assess the GOP's approach that relies on 'current policy' rather than 'current law' as the baseline for determining whether the bill will add to the nation's deficits. Already, the parliamentarian delivered a serious setback Thursday, finding that the GOP plan to gut the Consumer Financial Protection Bureau, which was a core proposal coming from the Senate Banking, Housing and Urban Affairs Committee, would be in violation of the Byrd Rule. The parliamentarian has also advised of violations over provisions from the Senate Environment and Public Works Committee that would rollback Environmental Protection Agency emissions standards on certain vehicles and from the Senate Armed Services Committee to require the defense secretary to provide a plan on how the Pentagon intends to spend the tens of billions of new funds. The new work requirements in the package would require many of those receiving SNAP or Medicaid benefits to work 80 hours a month or engage in other community or educational services. ___ Associated Press writer Mary Clare Jalonick contributed to this report.
Yahoo
10 minutes ago
- Yahoo
Albertsons Companies, Inc. (ACI) Partners with STRATACACHE to Leverage its Interactive Marketing Technologies
Albertsons Companies, Inc. (NYSE:) is one of the best future food stocks to buy according to analysts. Photo by Darla Hueske on Unsplash As announced on June 16, 2025, Albertsons Media Collective, Albertsons Companies, Inc.'s (NYSE:ACI) retail media arm, collaborated with STRATACACHE to leverage its leading interactive marketing technologies. Under this partnership, Albertsons Media Collective will launch its in-store digital display network, designed to transform the shopping experience, boost product visibility, and market selected food brands. These screens would allow companies to influence customer decisions, provide meal inspiration, and track increases in sales. 'At Albertsons Cos., we've identified a significant opportunity to enhance our in-store customers' shopping experience by delivering relevant and impactful messaging at the point of purchase,' said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. 'Our partnership with STRATACACHE enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.' Albertsons Companies, Inc. (NYSE:ACI) runs food and drug retail stores across the U.S. Its portfolio consists of grocery products, pharmacy services, health care products, and others related services. It is one of the best future food stocks. While we acknowledge the potential of ACI as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: and 10 Low Risk High Reward Stocks Set to Triple by 2030. Disclosure: None. Sign in to access your portfolio
Yahoo
10 minutes ago
- Yahoo
Stifel Projects a Drop in EPS for The J. M. Smucker Company's (SJM) in FY26
The J. M. Smucker Company (NYSE:SJM) is on our list of the . Large stacks of food containers in a warehouse with workers in the foreground. The J. M. Smucker Company (NYSE:SJM) reported better-than-expected performance in Q4 2025. However, the company's forecast for fiscal 2026 showed a potential 11% drop in EPS. This was 13% lower than Stifel's previous forecast. Thus, on June 11, 2025, the analyst lowered the price target on the company's stock from $120 to $106, maintaining a 'Hold' rating following its 4th quarter announcement. Furthermore, Stifel also attributes the stock price downgrade to weakness in the company's Coffee and Sweet Baked Goods segments. The analyst lowered fiscal 2026 EPS guidance by $1.43 per share to $8.95, which is 13% below its previous projection. Despite the stock downgrade by Stifel, The J. M. Smucker Company (NYSE:SJM) maintains financial stability on an overall basis, boasting a strong portfolio of food products. This includes a growing range of organic peanut butter, premium coffee, and natural fruit spreads. It is one of the best future food stocks. While we acknowledge the potential of SJM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: and 10 Low Risk High Reward Stocks Set to Triple by 2030. Disclosure: None.
