Juniper Networks and Google Cloud to Power AI-Driven Campus and Branch Networks

Juniper Networks announced its collaboration with Google Cloud to accelerate new enterprise campus and branch deployments and optimize user experiences. With just a few clicks in the Google Cloud Marketplace , customers can subscribe to Google's Cloud WAN solution alongside Juniper Mist wired, wireless, NAC, firewalls and secure SD-WAN solutions. Unveiled at Google Cloud Next 25, the solution is designed to simply, securely and reliably connect users to critical applications and AI workloads whether on the internet, across clouds or within data centers.
'At Google Cloud, we're committed to providing our customers with the most advanced and innovative networking solutions. Our expanded collaboration with Juniper Networks and the integration of its AI-native networking capabilities with Google's Cloud WAN represent a significant step forward,' said Muninder Singh Sambi, VP/GM, Networking, Google Cloud. 'By combining the power of Google Cloud's global infrastructure with Juniper's expertise in AI for networking, we're empowering enterprises to build more agile, secure and automated networks that can meet the demands of today's dynamic business environment.'
AIOps key to GenAI application growth
As the cloud expands and GenAI applications grow, reliable connectivity, enhanced application performance and low latency are paramount. Businesses are turning to cloud-based network services to meet these demands. However, many face challenges with operational complexity, high costs, security gaps and inconsistent application performance. Assuring the best user experience through AI-native operations (AIOps) is essential to overcoming these challenges and maximizing efficiency.
Powered by Juniper's Mist AI-Native Networking platform, Google's Cloud WAN, a new solution from Google Cloud, delivers a fully managed, reliable and secure enterprise backbone for branch transformation. Mist is purpose-built to leverage AIOps for optimized campus and branch experiences, assuring that connections are reliable, measurable and secure for every device, user, application and asset.
'Mist has become synonymous with AI and cloud-native operations that optimize user experiences while minimizing operator costs,' said Sujai Hajela, EVP, Campus and Branch, Juniper Networks. 'Juniper's AI-Native Networking Platform is a perfect complement to Google's Cloud WAN solution, enabling enterprises to overcome campus and branch management complexity and optimize application performance through low latency connectivity, self-driving automation and proactive insights.'
Google's Cloud WAN delivers high–performance connections for campus and branch
The campus and branch services on Google's Cloud WAN driven by Mist provide a single, secure and high-performance connection point for all branch traffic. A variety of wired, wireless, NAC and WAN services can be hosted on Google Cloud Platform, enabling businesses to eliminate on-premises hardware, dramatically simplifying branch operations and reducing operational costs. By natively integrating Juniper and other strategic partners with Google Cloud, Google's Cloud WAN solution enhances agility, enabling rapid deployment of new branches and services, while improving security through consistent policies and cloud-delivered threat protection. 0 0

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Mininglamp Technology Launches AdEff Globally

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'The launch of AdEff marks a significant breakthrough for global marketing vertical large language models in content measurement scenarios, also representing the future development direction of 'multi-agent collaboration' in marketing services.' 'Through innovation, AdEff solved the challenges of long time and high cost that businesses face during ad testing and optimisation, providing the creative industry with a new productivity tool.' ALSO READ: Typeface Launches With A Generative AI Application In the future, upholding its mission to make content measurement faster, more cost-effective, and more brand-relevant, AdEff will expand its measurement scope to include more brand-generated content. Peking Tan also announced that AdEff will be available globally for trial use. Generative AI, especially the rapid advancement of multimodal LLMs in predicting human responses, has brought new possibilities to creative testing. AdEff is developed with this new technology. 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Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

Campaign ME

2 hours ago

• Campaign ME

Search Max: Google's AI-driven future of search advertising

Search Max represents Google's latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type. Currently in closed beta, this new solution promises to reshape how advertisers approach search campaigns through advanced automation and machine learning. This comprehensive analysis explores Search Max's key features, evaluates its potential benefits and drawbacks and offers strategic guidance for advertisers preparing to adopt this new campaign type. Key features of Search Max Search Max introduces two core technological components that fundamentally alter traditional search campaign management: Search term matching and optimisation in Search Max. Rafay Qureshi, Head of Digital, baraka, who has been closely tracking the evolution of Search Max shares insights on how marketers should approach the platform's unique automation features. Search term matching: At the heart of Search Max is its sophisticated search term matching engine. Qureshi says, 'Search term matching brings together the best of Broad Match, Performance Max (Search) and Dynamic Search Ads, using the latest AI technology to extend the reach of your Search campaigns. It leverages all your inputs – keywords, creatives and URLs – to reach your most relevant customers.' This marks a departure from traditional keyword-based targeting. Instead of manually selecting keywords, Search Max uses AI to dynamically match your campaign assets with search queries tied to user intent. 'Feed it the right ingredients: great creative, meaningful messaging and well-structured landing pages.' 'The buyer journey is essentially a series of questions,' Qureshi adds. 'Search Max is designed to answer them in real time by aligning intent with message – even when exact keywords aren't used.' Text and URL optimisation: The second major component is automated content and destination optimisation. Qureshi says, 'Search Max doesn't just match queries — it directs users to the best possible landing page for their query and tailors ad copy for better relevance and performance. It's real-time optimisation at scale.' This includes: Automatically selecting the most relevant landing page Automatically selecting the most relevant landing page Dynamically adjusting ad messaging based on query context Dynamically adjusting ad messaging based on query context Continuously learning and refining through live performance data 'Content marketing is more critical than ever,' he adds. 'With Search Max, content must not only resonate – it must be structured so the AI can use it effectively.' AI-driven decision making: While Search Max is search-specific – unlike Performance Max, which spans multiple surfaces – its AI-first philosophy is the same. Qureshi emphasises the importance of intentional setup. 'You won't be targeting exact keywords or manually choosing landing pages – the AI is driving most of the decisions,' he adds. 'The real skill lies in feeding it the right ingredients: great creative, meaningful messaging and well-structured landing pages.' Potential benefits To help break down the real-world impact of Search Max, Hani Hatoum, Digital Manager, Ipsos, shared his perspective on what advertisers should keep in mind. Expanded reach: Search Max is designed to uncover more opportunities by identifying relevant queries beyond your keyword list. 'Stop interrupting what people are interested in and be what people are interested in,' Hatoum says, underscoring the importance of connecting with users in moments that matter. Reduced manual workload: Automation in targeting, creative generation, and landing page selection means marketers can shift focus away from execution and toward strategy and storytelling. Dynamic optimisation: Search Max continuously learns and improves campaign performance without needing manual tweaks. 'Marketing like the year you are in becomes a reality, because the system evolves with behavior patterns and market shifts,' Hatoum adds. Improved ad relevance: By tailoring ad copy and destination dynamically to each query, Search Max boosts personalization at scale. This has the potential to raise click-through and conversion rates by delivering more contextually aligned user journeys. Potential drawbacks Diminished control: The biggest tradeoff is reduced oversight over targeting and placements. 'There's a fine line between trusting the machine and losing control,' Hatoum says. 'With Search Max, advertisers must be comfortable letting the algorithm steer the ship.' Increased ad spend: More reach often means more cost – and not always with proportional return. 'With broader exposure comes increased responsibility—and spend,' Hatoum adds. 'You'll need strong guardrails in place to maintain ROI.' Potential for lower quality traffic: Broader targeting increases the risk of engaging with users who aren't an ideal fit. 'If you're not reaching people aligned with your brand's 'why,' performance can suffer,' he says, adding, 'Intent still matters.' Reduced visibility: Like other automated campaign types, reporting in Search Max may lack granularity. 'Knowing where your ads show and why is getting harder,' Hatoum says. 'That creates challenges for optimisation, especially in complex accounts.' How to prepare for Search Max To help guide marketers through the shift to Search Max, Nasser Oudjidane, CEO & Co-founder, Tapper advices on what's strategic and actionable. Review and strengthen your foundations: Nasser emphasises that getting the fundamentals right is critical before layering on automation. 'Before you even think about testing Search Max,' he says, adding, 'Make sure your account structure is clean, your conversion tracking is accurate, and there's enough historical data to inform performance.' He also highlights the importance of landing pages, saying that they should be optimised for speed, clarity and conversion. Develop a comprehensive negative keyword strategy: With broader targeting, you need tighter controls. Nasser says, 'You're casting a wider net – that's the point – but that doesn't mean you want to catch everything.' A strong negative keyword strategy helps protect efficiency. He recommends reviewing past search terms, building exclusions proactively and setting up a system to monitor and update regularly. Optimise all potential landing pages: Because the tool can dynamically select landing pages, Nasser stresses that every page must be ready to convert. 'Every touchpoint matters,' he says. 'Make sure each potential landing page clearly communicates value, matches ad messaging, loads quickly and is optimised for mobile.' Plan for strategic testing: Nasser advises against a blanket rollout. 'This isn't about switching everything at once,' he says. 'It's about structured testing.' He suggests identifying campaigns to test against Search Max, defining success metrics in advance and rolling out in phases with built-in checkpoints to evaluate performance. Prepare for increased budget management: Search Max may drive increased volume, so financial planning is key. 'Be ready for higher impression and click counts,' Nasser warns. 'That means setting clear daily budgets, defining ROAS or CPA limits, and aligning spend with business goals. It's not just about spending more – it's about spending with purpose.' Messages from marketers on Search Max While the tool is still in early rollout, the online chatter among PPC professionals has only grown louder. From Reddit threads to LinkedIn debates, marketers are beginning to form strong often polarising opinions about what this new campaign type means for the future of Google Ads. Some view it as another iteration of automation from Google, reminiscent of Performance Max. Miles McNair, Founder of The PPC Hub and a seasoned PPC voice, described the tool on a LinkedIn post as 'like Performance Max, but for Search,' warning that it could bring the usual tradeoffs: broader targeting, reduced advertiser control and increased frustration from specialists. His sentiment was echoed by Fredrik Andersson, Paid Search Specialist at Polestar, who clarified on a LinkedIn post that Search Max isn't technically a new campaign type, but rather a feature you activate on an existing one. A recurring concern is the continued erosion of transparency and manual control. Silvia Trapasso, the Co-Founder of AdsMaiora, shared on Linkedin that while she's curious about the potential of Search Max, it also 'feels like another step toward giving more control to Google's AI,' which makes campaign optimisation more difficult. Lee M., Performance Marketing Lead at took this sentiment a step further, highlighting on a LinkedIn post the risk of inefficiencies if advertisers can't see search terms. In his words, 'negative keyword management will skyrocket,' and without visibility into where ads appear, waste will grow. Fears of the 'black box' approach On Reddit, one viral thread questioned whether Search Max could be the final step in turning Google Ads into a full-blown black box. The original Reddit user (Refer Image 3) wrote that it 'feels like the next level of removing human input,' prompting dozens of comments from long-time advertisers. Navigating the future of search advertising Search Max represents Google's continued push toward AI-driven campaign management, promising greater efficiency through automation while potentially reducing advertiser control. As with previous automated campaign types, success will likely depend on thorough preparation, vigilant monitoring and strategic intervention when necessary. 'The buyer journey is nothing more than a series of questions that must be answered,' says Omar Zahriyeh, VP Director – Search, Publicis Media. As Search Max takes over more of the tactical execution of answering those questions, advertisers must focus on providing the right information, crafting compelling messages and creating exceptional post-click experiences. Whether the tool becomes the new standard for search advertising or simply another tool in the advertiser's arsenal remains to be seen. What's certain is that understanding its capabilities, limitations and optimal implementation will be essential for digital marketers navigating the increasingly automated advertising landscape of 2025 and beyond.

Al Etihad

2 days ago

• Al Etihad

Google contributed Dh21.8 billion to UAE economy in 2024, says study

21 June 2025 12:16 A. SREENIVASA REDDY (ABU DHABI)Google's products and services contributed Dh21.8 billion to the UAE economy in 2024, according to a new study by Public First, a research economic impact, which amounts to over 1% of the UAE's GDP, underlines the growing role of digital platforms in shaping the country's non-oil to the latest official data, the UAE's GDP in 2024 stood at Dh1.776 trillion, with non-oil GDP accounting for Dh1.342 trillion. The study found that the contribution from Google's ecosystem — including Search, YouTube, Play Store, Cloud and Ads — flowed to businesses, developers, publishers, creators, and non-profits across the study found that 91% of UAE businesses have already integrated at least one AI tool into their workflows, and 87% of businesses view AI as a key economic opportunity. In terms of individual use, 78% of UAE adults reported using AI tools, with 30% using them 'regularly'. This is more than double the figure reported in the United States, where just 13% of adults say they use AI chatbots regularly.'This early embrace of technology reflects the UAE's strong digital infrastructure, pro-innovation policy environment, and a population that recognises AI as a powerful tool for progress,' the report noted. The UAE's national AI strategy is credited with helping position the country as a 'leading AI destination'.The research estimates that Google's products created Dh20 billion in consumer benefits in 2024, the equivalent of Dh683 per month per user. Much of this was driven by time saved, easier access to information, and tools that improve daily life.A remarkable 63% of adults in the UAE said they had used Gemini, Google's generative AI assistant, while 38% reported daily usage. Among them, 90% said Gemini made them more productive, and 71% found it easier to use in Arabic compared to other and Ads alone contributed Dh20.2 billion in business activity in 2024. Of this, Dh3.6 billion was generated by small and medium businesses (SMBs), with Dh394 million worth of goods and services exported using Google's tools. UAE businesses overall exported Dh2.2 billion globally using the same and the Play Store are also part of the value chain. In 2024, they generated Dh455 million in revenue for UAE-based developers and supported Dh418 million in exports. The wider app economy enabled the creation of 30,000 jobs in the country, contributing to the UAE's broader ambition of building a knowledge-based First's research also highlights the impact of upskilling initiatives. Since 2018, Google's Maharat Min Google programme has trained more than 430,000 individuals in the UAE in digital and professional skills. This training support is seen as essential in closing the AI readiness gap: 52% of adults acknowledged they are not currently using AI tools to their full potential, and 95% expressed interest in joining a Google-led skills report noted that 97% of public sector workers in the UAE believe AI-enabled tools from Google make them more productive, and 65% say their job would be harder without young adults aged 18 to 24, the reliance on Google tools is even stronger. Nearly three-quarters of Gemini users in this age group use it for 81% of Google Search users in the same demographic said their education would have been more difficult without it, while 62% said YouTube helped them learn new Maps and Waze also emerged as essential tools for UAE residents. The study found that 89% of adults found these apps useful to avoid getting lost, and 91% said they helped identify the fastest routes. Around 80% use the apps monthly to locate local businesses, and 86% rely on Google reviews before visiting a venue or shopping trends were also highlighted. Ninety-four percent of adults use Google Search at least once a month to compare prices, and 73% of 18–24-year-olds use it weekly for browsing and shopping study also projected the long-term economic potential of cybersecurity and AI. Enhanced cybersecurity capabilities — underpinned by platforms like Google Cloud — could help the UAE avoid at least $6.8 billion in cybercrime losses, create over 20,000 jobs, and attract up to $1.4 billion in cumulative foreign direct investment by the startup front, participants in the Google for Startups Accelerator in MENA have raised over Dh3.43 billion, with Dh337 million raised in the UAE alone. These startups have created more than 1,300 jobs regionally and are scaling across the Middle First estimates that AI tools could help increase productivity across the UAE by 15%, which is equivalent to freeing up 310 hours per worker per year for higher-value tasks. Google commissioned Public First to examine how its innovations and products are supporting UAE communities, workers and businesses, as well as the future potential of AI in the country. Public First conducted two surveys — one of 1,110 online adults and another of 389 business leaders, in both English and Arabic — in March 2025. Source: Aletihad - Abu Dhabi