Confluent Reveals EMEA Surge in Data Streaming Investment
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Confluent, Inc. (NASDAQ:CFLT), a data streaming pioneer, has released findings from its fourth annual Data Streaming Report. The report surveyed 4,175 IT leaders across 12 countries, including the UAE.
It revealed that data streaming platforms (DSPs) are no longer optional. They are now seen as critical to AI success and business transformation.
In the EMEA region, 86% of IT leaders plan to increase their investment in DSPs in 2025.
Rey Perez, Chief Customer Officer at Confluent, said DSPs are powering agentic AI and real-time fraud detection. He added that these platforms are key to addressing modern data challenges and enabling future innovations.
The report also showed that organizations in EMEA are rapidly adopting AI capabilities. Over half (52%) of surveyed IT leaders have implemented chatbots, copilots, and AI assistants. Meanwhile, 34% have deployed AI-enhanced security tools, and 33% are using AI to improve IT operations.
Fred Crehan, Area Vice President Growth Markets at Confluent, reported a major shift in the Middle East from AI trials to full-scale adoption. He stressed that without timely and trustworthy data, AI cannot deliver results. DSPs, he said, are closing that gap.
Nearly 73% of EMEA respondents identified real-time, high-quality data as essential to AI success. Furthermore, 85% believe DSPs are becoming increasingly vital in feeding AI systems with contextual and trustworthy data.
These platforms are proving their business value: 89% said data streaming improved product and service innovation
83% reported reduced business costs and risks
83% noted direct contributions to revenue growth
Additionally, 80% reported faster time to market.
Looking ahead, 86% of EMEA organizations plan to grow DSP investment in 2025.
Return on investment is also strong. According to the report: 42% of organizations achieved 5x ROI or more
37% said they doubled their investment
7% reported tenfold returns
Confluent's findings highlight the increasing role of data streaming in driving AI adoption and delivering measurable business outcomes across the EMEA region.
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