Zee Entertainment shares gain over 2% after equity partnership with content startup Bullet to launch micro-drama app
By Aditya Bhagchandani Published on June 10, 2025, 09:21 IST
Shares of Zee Entertainment Enterprises Ltd (ZEEL) rose over 2.5% to ₹130.66 in early trade on Tuesday, following the company's announcement of a strategic equity partnership with Bullet, a new-age content and tech start-up. The stock opened higher and traded in the range of ₹129.10–₹131.29 on the NSE.
In an official statement, ZEEL revealed that it would invest in or acquire a stake in Bullet, though the financial details of the deal have not been disclosed.
Co-founded by Azim Lalani and Saurabh Kushwah, Bullet is set to launch India's first micro-drama application, which focuses on fast-paced, creator-driven, short-duration vertical format episodes designed to attract younger audiences.
According to the companies, Bullet will be launched within the Zee5 ecosystem, enabling seamless access to bite-sized, high-quality entertainment content for the platform's vast user base.
The announcement comes on the heels of Zee Entertainment's strong Q4 performance. The broadcaster reported a net profit of Rs 188.4 crore in the March quarter, compared to just Rs 13.4 crore in the same period last year. Revenue for the quarter rose marginally to Rs 2,184 crore, and EBITDA surged 42% YoY to Rs 298 crore. The company also saw margin expansion to 13.6% from 9.7%.
Market participants have responded positively to the company's investment in the fast-growing short-format content space, which is expected to align with evolving viewer habits and further strengthen Zee5's position in the competitive OTT market.
Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information.
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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