Kisah Apparels raises Rs 13 crore from Wow Momo, others
Men's ethnic wear brand Kisah Apparels has secured Rs 13 crore ($1.52 million) in a pre-series A funding round led by Sagar Daryani, founder of Wow Momo. The round also saw participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures.
The company will utilise the funds to expand its offline footprint, scale its direct-to-consumer (D2C) business, and brand-building initiatives.
Kisah claims to have grown from a revenue range of Rs 40 to 45 crore to a current run rate exceeding Rs 100 crore, all while maintaining positive operating cash flow and profitability.
The brand's strategic roadmap focuses on expanding touchpoints, strengthening customer loyalty, and building a resilient omnichannel presence.
Commenting on the funding, Yash Sarawagi, co-founder CEO of Kisah Apparels in a statement said, 'E-commerce gave us pan-India reach and deep customer insights, which are now fuelling our D2C and offline growth, backed by data, customer pull, and positive cash flow at the company level.'
Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, the Kolkata-based brand offers ethnic wear tailored for Gen Z and millennial consumers. It currently runs two physical stores and plans to open three more across major Indian cities.
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