Ejen Ali takes over KL streets, sparks buzz ahead of movie sequel
KUALA LUMPUR: Beloved animated character Ejen Ali delighted fans with a surprise appearance during KL Car Free Day this morning, drawing an enthusiastic crowd in what turned out to be a cleverly executed social media stunt.
The unexpected sight of the Ejen Ali mascot strolling through the city streets quickly became the highlight of the event, with people of all ages rushing to snap photos and interact with the character.
Excitement filled the air as fans warmly welcomed the iconic figure, many expressing eager anticipation for the highly awaited sequel, Ejen Ali The Movie 2, which is set to hit cinemas on May 22.
Primeworks Studios and Media Prima Television Networks (MPTN), the creative forces behind the franchise, said the overwhelmingly positive response — both on the ground and across social media — had significantly boosted momentum in the lead-up to the film's release.
"The crowd's reaction was incredible... the content generated strong engagement online and even gave the impression that the event was entirely organised by us, which ultimately benefits the film's promotional efforts," the studios said in a statement.
The original Ejen Ali film attracted over 2.5 million viewers nationwide, and its creators are hopeful that the sequel will exceed this impressive milestone.
Carrying the tagline "Aksi Animasi Mempesona, Meledakkan Emosi", the sequel promises an emotionally charged cinematic experience packed with action.
More promotional activities involving fans are in the pipeline, with updates to be shared via the social media channels of Primeworks Studios, TV3 Malaysia, and Ejen Ali.
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