Mukesh Ambani is preparing to expand business with this Chinese company, its name is…, plan is to…

Mukesh Ambani is preparing to expand business with this Chinese company, its name is…, plan is to…
Once a popular destination for trendy and affordable styles, Shein faced a setback when it was banned in India.
By Abhijeet Sen Edited by Abhijeet Sen
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Mukesh Ambani- File image
Mukesh Ambani brings back Shein: In a significant development in India's fast fashion industry growth, Reliance Industries Chairman and India's richest man, Mukesh Ambani has partnered with Shein, the Singapore-headquartered Chinese fast‑fashion company for fast-fashion industry. As per the agreement, both Shein India and Reliance Retail are expected to scale India's garment supplier base from about 150 to 1,000 factories within a year. Here are all the details you need to know about the expansion plan of Mukesh Ambani's Reliance Retails with Chinese company Shein.
Readers must note that Shein, the global Chinese brand, famous for selling affordable clothing such as $5 dresses and $10 jeans directly from 7,000 suppliers in China is re-entering the Indian market (post its 2020 ban) through a licensing deal.
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About Shein
Once a popular destination for trendy and affordable styles, Shein faced a setback when it was banned in India. Though Shein is poised to re-enter the Indian market soon, the GenZ fashion landscape has evolved significantly over the last few years paving the way for several strong players in fashion to establish themselves.
Mostly popular among 'under 30', Shein taps into the trends with daily fresh drops at affordable prices, making it a brand to reckon with, globally. Shein's model appeals to Gen Z's desire for quick trend adoption and constant variety, especially for its low-cost styles.
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Mukesh Ambani's Shein vs Ratan Tata's Zudio
Shein's biggest competitor is going to be Ratan Tata's Zudio. The brand is famous for shoppers who seek trendy apparel at affordable prices. Zudio has quickly established itself as a go-to destination, focusing on offering fashionable clothing that is accessible to all, without compromising on style. The brand's collections, which are frequently updated, cover a wide range of categories including casual wear, workwear, and more, a report by IANS news agency said.
Zudio appeals to a diverse customer base, making it easy for shoppers to stay stylish wherever they are with its network of over 550 stores with emphasis on affordability which has made it one of the sought-after brands for modern Indian consumers.
(With inputs from agencies)

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