29 Incredibly Helpful TikTok Products
Gold Bond's firming neck and chest cream, which is made with salicylic acid for exfoliating, and glycerin and aloe to make sure your refreshed skin stays hydrated throughout the day. After a few applications, you may start seeing improvement in the elasticity and texture of your skin, as well as a glowy, smoother complexion!
A set of seamless "invisible" underwear that you're going to be obsessed with after realizing you can barely feel them when wearing them under even your most body-clinging pieces. Bike shorts this summer without a constant wedgie or visible camel toe? These ultra-soft no-show underwear have to be worn to be believed! And if you're not into full-coverage underwear, reviewers are obsessed with these seamless thongs!
Olay Super Serum Body Wash, aka the body wash version of the TikTok-famous facial Super Serum, which is formulated with niacinamide, collagen peptides, vitamin E, and shea butter to nourish and hydrate dry skin for up to 24 hours. Instead of making your favorite body lotion do all the hard work to disappear your dry, itchy alligator skin, start the soothing in the shower and exit all fresh and moisturized!
An SPF 50 Airy Sunstick Smoothing Bar with a curved design to glide effortlessly over your skin for quick touch ups throughout the day. This lightweight, protective balm is perfect for wearing underneath your makeup because it delivers a matte finish and zero white cast!
The no-scrub, bleach-free Wet & Forget weekly shower cleaner — simply spray down your shower and rinse it 8–12 hours later (definitely before your next shower) to get rid of soap scum and mildew taking over your tub or shower stall! Work smarter, not harder.
A "Beverage Buddee" can cover that allow you to reseal your canned beverages and prevent wasps, germs, pollen, etc., from falling or crawling inside. 🤢 It's also super helpful for making sure you don't spill your drink when you set it down for a second to go get another hot dog fresh off the grill!
The TikTok famous Lumify Eye Drops to help reduce redness in record time. It didn't climb its way to being a number one seller for no reason — according to reviewers, you see results in just minutes! This will really come in handy now that allergy season is here to stay, so you'll want it in your purse alongside tissues. 🤧
A "flossing toothbrush" with several layers of soft bristles to reach between teeth, under the gums, and deep into hard-to-reach spaces that regular brushing can't get. TBH, you could keep one of these in your desk drawer at work, so you can get a really fresh clean after enjoying your favorite kale salad.
A "spray and go" enzyme-based laundry stain remover to help you get rid of the worst stains from stubborn oil to discoloration from sweat or blood! Its plant-powered formula is sprayed onto the mess and within a single wash, your clothes are right back to looking the way they should — which is, that you definitely don't need to be wearing a bib at age 30.
Laneige's Neo Blurring Powder created with three powders and blue hyaluronic acid to absorb oil and blur your pores in a way that can only be described as high-level sorcery. With this portable compact on hand, you'll be able to touch up and matte-ify your complexion, while still showing off a subtle, natural glow!
Mise En Scene Perfect Serum featuring a nourishing combination of argan, olive, coconut, apricot, Marula, jojoba, and camellia oils that work together to keep your hair hydrated and protected from heat damage up to 450 degrees. And don't fret, along with its frizz- and dryness-fighting superpowers, this serum delivers a lustrous shine when you're finished styling!
An airtight Deli ProKeeper that you've probably seen all over TikTok by now because people are *obsessed* with how much it cuts down on packaging clutter when it comes to storing meats, cheeses, and even produce in your fridge. And with its transparent dry erase lid, you can note the date you brought them home and keep an eye on your food to make sure your eat or cook with it before it goes bad.
A set of hair-tie bracelets, which look like a chic stack of boho-inspired arm candy, so if you ever leave the house without a scrunchie on hand you'll be relieved when you look down at your decorated wrist. You never know when you might need one and this set will definitely save the day!
An innovative pair of cooking shears designed with a miniature cutting board *and* stainless steel knife for all your chopping and trimming, so you can skip dirtying up several cutting boards for one meal. This would be perfect for slicing cucumbers, breaking down broccoli, or even prepping a fruit salad. Seriously, these shears are strong enough to cut through an avocado pit! 😮
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand — aka the brand's bestselling styling cream combined with a mascara-like applicator wand, which allows you to evenly (and mess-free) brush back your edges, any flyaways, or pesky frizz that might be dulling your carefully coiffed 'do.
A migraine relief cap for when a headache or migraine is trying to kill all the good vibes. Pop it in the freezer and pull it over your throbbing temples like a headband *or* all the way over your eyes to block out the light. And even if you don't have a headache, this cap is a great option for soothing puffy eyes or cooling you down during hot flashes!
A bottle of callus-removing gel that effortlessly banishes cracked and dead skin from your soles and heels. It also boasts glycerin for softening and hydrating the skin afterward. With this in your arsenal, you'll be ready to embrace sandal and flip-flop season arms wide open!
Catrice "Instant Awake" Under Eye Brightener designed with a lightweight, color-balancing formula that's infused with hydrating hyaluronic acid and nourishing shea butter for a reliable coverage solution. Color theory in makeup is truly nothing short of practical magic...especially if it can disappear dark circles and under-eye bags!
Plus, Good Molecules Yerba Mate Wake Up Eye Gel because a blend of caffeine and hyaluronic acid work together to minimize the appearance of swelling and puffiness. You'll be SHOOK at how awake you look after a night out when you add this under-$7 cult-fave to your skincare routine!
A rechargeable heated ice cream scoop, so you never bend a spoon trying to dig into a delicious pint of Jeni's ever again! This genius scoop warms up to 158 degrees F to effectively cut through your ice cream like your second favorite dairy product — butter. 😏
A bottle of sulfate-free biotin shampoo featuring a blend of botanical extracts to help thicken the appearance of your lovely tresses. Plus, since it's a clarifying shampoo, it also gets rid of product buildup on your scalp. Imagine how good future you will feel showing off your scalp and hairline, knowing it's giving Rapunzel and not Rumplestiltskin!
Revlon's oil-absorbing volcanic face roller just perfect for anyone with oily skin. Its infinitely washable volcanic stone roller ball soaks up excess oil and delivers an instant matte finish in seconds, leaving your makeup intact. You won't have to search around for trash cans to toss your blotting papers *or* take up precious handbag space carrying setting powder and a brush everywhere with you!
A ridiculously #aesthetic and travel-friendly Touchland Power Mist hydrating hand sanitizer infused with aloe vera to help keep your skin soft and hydrated whenever you feel like you just need a spritz of cleanliness. Plus, they smell absolutely wonderful (I have several, and am obsessed)!
A minimalist under-the-cabinet banana hanger to help you reclaim some precious counter space back from your fresh produce. Plus, with them hanging there you hopefully won't forget to eat them before they go brown (but if they do, then it's time for banana bread).
The travel-friendly I Dew Care's dry shampoo powder, a benzene-free non-aerosol formula that you simply sprinkle onto your roots and massage into your scalp for quick refresh after a hard workout. The cleansing formula helps eliminate grease and oil along your roots and scalp, so your hair will even look and smell fresh after a little zhuzing!
Londontown "Nail Veil" Protectant, which delivers a sheer tint to your nails to make it look like you're wearing no polish at all while enriching them with strengthening ingredients and moisture.
A double-sided cutting board that seriously might just replace all the flimsy plastic ones you've collected over the years. The food-grade stainless steel side is designed for preparing meat (and then effortlessly cleaning up bacteria and other meaty gunk). The other side boasts a wheat straw construction for slicing, chopping, and dicing fruits and veggies, so you don't have to worry about cross-contamination during your meal prep!
First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant specifically for people with Keratosis Pilaris (aka KP) to help buff away dead skin and unclog pores to help reduce the appearance of bumps. A combination of lactic and glycolic acid offers gentle exfoliation and pumice buffing beads help clear dead skin and dirt away and down the drain.
A pack of dual-sided SneakErasers featuring micro scrubbers on the white side that only require water to begin removing stains and scuffs from your rubber soles. The orange side then works like a pencil eraser buffing away what's left to whiten and restore your sneaks to their right-out-of-the-box look.
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Refinery29
14 hours ago
- Refinery29
The Soft Life Is Over — This Year We're 'Locking In'
The ' locking in ' side of TikTok is unrelenting. Early morning alarm clocks followed by a montage of to-do lists, meal-prepped oats, and speed typing on the latest MacBook Pro. Sound bites from motivational speaker Mel Robbins play in the background. 'The bottom line is, no one is coming,' she says. 'Unless you understand that you've got to push yourself, you're not gonna make your dreams come true.' If you're familiar with the above, you've seen how people swear by 'locking in'. Locking in, for the uninitiated, is a trend which sees TikTokers pursue discipline, cut out distractions, and chase long-term goals with near-military focus, be it in their professional lives, academic careers, or simply their workout routines. From dopamine detoxes to grind playlists, locking in marks a sharp pivot from the ' soft life ' trend that once dominated feeds. Soothing videos promoting slow mornings and self-care are now completely outnumbered, with all-time figures showing there's just over 460 thousand posts using the soft life hashtag on TikTok compared to millions using locked in and locking in. The question is, what triggered this collective switch? 'I think a big part of this shift is economic reality finally catching up with softness,' says Hali, a 22-year-old from Minnesota. ' Rent is up, [school] tuition is wild, and social mobility feels like it's shrinking, so naturally there's this urgency, especially among young people, to do something about it.' For Hali, who's built a following of over 130,000 followers on TikTok by sharing career, lifestyle, and personal development videos, locking in means aligning her actions with the life she wants. 'It's not just about working,' she tells me, 'it's about reclaiming power in a system that often leaves us feeling powerless.' Although she's always been productive, Hali 'amplified' this nine months ago. With a growing list of responsibilities (see: school studies, running a new business, and creating social content), she realised that 'coasting was not productive' and there was more 'potential' to be unlocked. 'I live by my Google Calendar,' she says of how she applies herself to achieve this. 'I time-block everything – from classes to content editing to deep work on my projects. I wake up early, plan my weeks, and treat my goals like they're due tomorrow.' @haliijama I said this before and I'll say it again!! Do the hard work now so future you can live off the fruits of your labor. You are never going to be this energized, motivated & young again and it's better to work on these things now rather than later. #discipline #selfdiscipline #motivationalvideo #lifeadvice #chooseyourhard #motivationalclip ♬ original sound - Hali Jama Hali isn't alone in that thinking or way of life. 'With the unending uncertainty of the world, economically, politically, and culturally, I believe people are turning inward and focusing on what they can control: their mindset, their habits, and their goals,' says Chloe, a 26-year-old from Los Angeles who locked in two years ago – well before the trend made it to our TikTok feeds. After a series of job swaps and a failed business venture, Chloe reached a 'turning point' and took a 'hard, honest look' at her situation. 'I knew I had to change the way I was living – starting with my mindset and daily habits.' Fast forward to 2025 and things are totally different for Chloe, who's now a qualified personal trainer and founder of a start-up. 'I've been deeply committed to personal growth,' she says, pointing to the 'transformative' practices – like meditating, journaling, working out, and meal-prepping – that help her be 'a little kinder, hotter, smarter, and richer, and more radiant every single day.' 'In periods of scarcity or instability, we often react by narrowing our focus and over-indexing on behaviours we can influence, like budgeting, working harder, or hyper-planning our futures,' explains Samantha Rosenberg, behavioural economist and co-founder of wealth-tech platform, Belong. 'This urgency is also driven by anticipatory regret: the fear of looking back and wishing you'd done more, earlier.' 'Self-discipline becomes a kind of psychological safety net,' she adds. 'It's why we're seeing a shift from 'treat yourself' to 'train yourself'. It feels safer.' With that in mind, it makes sense that so many people are resonating with this stricter approach to life, and a quick look at Google Trends backs this up. Over the past three months, searches for 'locked in' have shown a steady increase globally, particularly in the UK (with a growth of over 30%) and the US. Meanwhile, searches for soft life have plateaued. 'The 'soft life' was about rest and protecting peace, but I think a lot of us realised that soft living isn't sustainable long-term without some structure or achievement to back it,' says 23-year-old Samia, a London-based student. The soft life doesn't lend itself goals that require some level of grit to achieve. 'Eventually, I felt stuck,' agrees Weirong, a 25-year-old communication expert and podcaster who swapped the 'soft life' for one that's 'locked in'. 'The pause that once felt like healing started to feel like avoidance,' she continues. 'I noticed myself delaying goals in the name of 'alignment,' when really I was afraid of failing.' ''Locking in' became my way of honouring the growth from the 'soft life' while re-engaging with the world, this time with clarity and purpose,' Weirong adds of this lifestyle transition. 'I show up with consistency even when it's uncomfortable – I wake up earlier to journal, prioritise deep work, say no to distractions. It's about combining self-awareness with strategy.' Since 'locking in', all four women say they've noticed financial and professional improvements. Hali tells me of her business' growth and the brand deals she's secured, Samia points to the quality of her academic performance, Weirong is celebrating new projects and a podcast while Chloe says she's found 'true purpose' in her start-up. This sounds great, but has it come at a cost to other areas of their lives? Dr Audrey Tang, a psychologist specialising in resilience, burnout, and performance culture, tells me 'locking in' can be positive when it means 'listening to what your body needs and feeding your soul in a healthy way,' but that's not always the case. She explains that when behaviours become 'performative' and 'inauthentic', we see instances of burnout. This idea of performance ties directly into the online worlds we occupy, where our behaviours are increasingly shaped by what we see and how we want to be seen. 'We're constantly exposed to curated versions of success, which can trigger what we call 'relative deprivation' and fuel an internal race to catch up,' adds Rosenberg. 'Our brains aren't wired for this kind of always-on comparison. Even rest becomes performative – so these social platforms amplify both the extremes of self-care and hustle culture.' @chloeegaynor and I'm LOCCCKKKINNNGGG in. who's locking in too ;) #lockedin #mindset #wellness #fitness #health #sprint #routine ♬ Let it happen by Tame impala - Elldzs★ Chloe admits she's felt this at times. 'I started locking in to build a life I was proud of, one where I didn't have to work myself to total exhaustion. But I've experienced burnout from being too locked in,' she says, explaining this caused her to 'miss out on joy, peace, and time with loved ones.' Now, Chloe makes an effort to carve out time for the things she enjoys day-to-day, as well as long-term. 'I make it a goal to do at least 20 minutes of something I thoroughly enjoy every day,' she points out. 'Even when my schedule is packed, I do my best to stay consistent, and lately I've been more intentional about making plans, taking trips, and allowing myself to feel excitement.' Similarly, Samia says locking in too much triggers feelings of guilt. 'You feel like you're falling behind if you're not productive every minute,' she says. 'I've been there and I'm still trying to find my way around it, but I've learnt to build flexibility into my schedule and to reframe rest as part of the process, not a sign of weakness.' 'Being self-aware is important,' advises Dr Tang. 'If you find your reaction to missing a workout (or whatever your routine is) is out of proportion to the event itself, then you would do well to engage in self-reflection to see if 'motivation' has turned into overly rigid discipline, which may not be healthy.' 'The key is knowing when to push and when to pause,' adds Samia, 'Rest isn't a reward but a requirement,' adds Weirong, who points to the soft life lessons she still holds on to. 'Locking in, for me, is soft life with purpose – it includes rest, but also requires discipline. It's the integration of stillness and structure.' To that end, here's a reminder that purpose doesn't have to be punishing, and peace doesn't mean giving up. Yes, your career might skyrocket during a season of locking in – but if it comes at the cost of your mental health, relationships, or happiness, it's worth asking: success by whose definition? The pursuit of success is seemingly driving the collective shift toward structure, however that looks for individuals). 'When people sense that long-term opportunities – like home ownership or financial freedom – are slipping out of reach, doubling down on discipline offers a sense of agency,' Rosenberg reminds us, adding that by focusing on 'immediate actions' we feel like we can 'shift the long game.' Both the soft life and locking in trends offer that illusion of control, and these social media-friendly frameworks promise fulfilment, even if by different routes. But they risk becoming performative obligations than actual choices. Perhaps, then, we needn't choose a side, but step back from the cycle altogether and accept that a successful life doesn't have to be optimised, aesthetic, or For You Page-approved. A successful life is whatever you make it.
Axios
a day ago
- Axios
Savage X Fenty doubles down on inclusion, even as others pull back
For Savage X Fenty, the lingerie line founded by Rihanna, DEI is at the center of all that they do, chief marketing officer Vanessa Wallace said at a recent Axios event in Cannes. Why it matters: As many brands quietly retreat from diversity, equity and inclusion commitments, Savage X Fenty is leaning in, building its identity and commercial strategy around its brand values. What she's saying: "From the beginning, Rihanna has stood for inclusivity," Wallace said. "Savage X Fenty redefined what inclusive looks like in lingerie. We always say: it's not the size that defines you — it's your confidence." Zoom in: The brand's Valentine's Day campaign, Love Your Way, exemplified that ethos by spotlighting different forms of love — self-love, romantic love, sisterhood and friendship. "It wasn't about being disruptive," Wallace said. "It was about being true to who we are and giving people the power to define love for themselves." The intrigue: Because the company's values are so embedded and understood by its consumer base, there was very little pushback to the campaign, says Wallace. "The community applauded it," she says. "When I'm scrolling TikTok or reading comments, it's clear people recognized what we were doing. We're just showing up authentically — and always trying to elevate voices that aren't often heard." Zoom in: While "The Navy," Rihanna's fan base, remains central, the brand is also growing into mainstream retail. Savage X Fenty can now be found in Nordstrom in the U.S., Galeries Lafayette in France, and Selfridges in the U.K. "It's our chance to meet the girl next door," Wallace said. What to watch: Expect more creative collaborations and a push into sports.
Cosmopolitan
a day ago
- Cosmopolitan
Millie Bobby Brown's new textured short bob cut is the perfect style for fine hair
Millie Bobby Brown has officially re-entered the bob chat, and we're more than here for it. In a recent Instagram Reel debut, MBB flaunted a fresh, blunt, textured bob haircut that sits just above her shoulders – and it's a style that all the celebrities (including Victoria Beckham and Pamela Anderson, no less) have been rocking as of late. More importantly, this style is fine‑hair goals: it adds volume, movement, and that coveted lived‑in beachy vibe without any extra bulk. Tick, tick, tick! But what really sealed the vibe? She paired the look with an abundance of spritzes of her very own Soft Girl Sheer Vanilla Hair & Body Mist from Florence by Mills. Not only does it bring that milky-vanilla, raspberry‑nectar scent (yum), but it leaves a soft, long‑lasting fragrance without any heavy silicones or damage. *Adds 12 to basket* So, if, like me, you struggle with limp, lifeless, fine strands, why not try out this very cut and style? The blunt ends give a sharper silhouette, while the texture and soft waves create density and natural lift. That all said, to be totally real with you, even though this bold chop just 'dropped' on Millie's IG, we suspect that the clip might be an old video (aka, it's an archived moment). I mean, she has recently been spotted with longer brown hair in Dubai holiday snaps! Still, whether it's fresh or a flashback, this blonde bob is one to note. Bob club, assemble! Follow Lia on Instagram. Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she's an expert in recognising the season's next big beauty look (before it ends up all over your social media feeds). You'll usually find her putting TikTok's recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it's true). Find her also on LinkedIn.
