MENA agencies score big at The One Show 2025
MENA agencies delivered a strong showing at The One Show 2025, with standout performances from IMPACT BBDO, Leo Dubai, and BigTime Creative Shop. The region's work was recognised across major categories including non-profit, health & wellness, out of home, craft, and creative use of technology and data.
Dubai-based IMPACT BBDO took home the Best of Non-Profit accolade for its emotionally powerful campaign, Child Wedding Cards, developed for UN Women. The campaign transform wedding invitation cards to raise awareness about child marriage. IMPACT BBDO also topped the Middle East and Africa agency rankings for the second time in three years, underlining its continued creative leadership in the region.
The campaign also earned two Gold Pencils – in Health & Wellness: Direct Marketing and Print & Promotional: Print for Good – cementing its status as one of the region's most awarded initiatives this year.
Leo Dubai's campaign for NBA India, The Great Indian Dunk, was another top performer. It received Gold in Out of Home: Craft / Photography and Print & Promotional: Craft / Photography, alongside Silver Pencils for Out of Home: Craft / Art Direction and Posters / Series, and a Bronze for Print & Promotional: Newspaper / Series.
Independent Riyadh agency BigTime Creative Shop picked up Silver in Creative Use of Data: Innovation / New Ideas and Bronze in Creative Use of Technology: Use of AI for its work with The Ring Magazine. The campaign stood out for its inventive approach to storytelling through AI and data visualisation.
The agency also won in the Moving Image Craft & Production category for its cinematic work with the General Entertainment Authority. Everything or Nothing was awarded Silver for Production Design, while Obsession received a Bronze for Direction (Single).
Finally, FP7 McCann Dubai, along with Current Global and Craft, secured a Bronze Pencil in Customer Experience / CX for its Heinz Insurance campaign.
The One Show 2025 received 19,860 entries from 62 countries. Jurors awarded a total of 156 Gold, 197 Silver, 270 Bronze Pencils and 1,027 Merit awards across the competition.
The One Club for Creativity – home of The One Show is a non-profit organization whose mission is to support and celebrate the success of the global creative community.
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