Etraveli Group and Booking.com extend strategic partnership
Etraveli Group extends partnership with Booking.com for eight years, enhancing global flight offerings through advanced technology and shared innovation goals.
STOCKHOLM, SWEDEN – Etraveli Group, leading global technology provider for flights, announced an eight-year extension of its existing and long-standing commercial partnership with Booking.com. Building on a successful collaboration first established in 2019, this renewed commitment will leverage Etraveli Group's advanced technology to further strengthen and accelerate Booking.com's global flights offering, today live in 57 countries.
The extension reflects both companies' ambition to deliver more ease, choice, and value to travelers and partners worldwide.
'We're excited to build on our collaboration with Booking.com, a partnership rooted in shared values, mutual benefit, and a commitment to innovation,' said Mathias Hedlund, Chief Executive Officer, Etraveli Group. 'Together, we'll continue to bring our deep flight expertise and advanced technology to further refine the flight booking experience and help shape a smoother, more rewarding travel experience for customers.'
'We're pleased to extend our long-standing partnership with Etraveli Group, a trusted collaborator as we continue to enhance how people discover and book flights around the world,' said Glenn Fogel, Chief Executive Officer, Booking Holdings. 'This next chapter will help us go further and faster in delivering the intuitive, flexible travel experience today's travelers expect.'
Etraveli Group (ETG), headquartered in Sweden, is a global technology provider for Flights focused on offering the best possible flight content delivered through flexible tech solutions, to the consumer and any company facing the consumer. Through consumer brands like Gotogate, Mytrip, Flightnetwork and through global partnerships with the likes of Google Flights, Skyscanner, KAYAK, Booking.com and others ETG provides search, book and fulfillment services of Flights and related products. The Group also operates the airline integration company TripStack and metasearch engine Flightmate (Flygresor.se). ETG has around 3100 employees with offices and development centers in Sweden, Greece, Poland, UK, Canada, India and Uruguay.
Booking Holdings is the world's leading provider of online travel and related services, provided to consumers and local partners in more than 220 countries and territories through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The mission of Booking Holdings is to make it easier for everyone to experience the world.
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I'd collapse from nightmares, exhaustion and fear. Eventually, I had to leave the school but the mental scars stayed. Years later, I attended therapy to process what had happened. It's a long journey, but I'm trying. If I could turn back time, I would still choose to stand up for her. I'm sharing this not to gain sympathy, but to remind people that bullying destroys lives. That silence can be deadly. And that kindness, just one voice speaking up, can save someone's life. – Lily*, 31 *Note: Name has been changed to protect the bullying survivor's identity. In the news 2024 June: Slapped in silence - A viral video showed a 13-year-old girl being slapped in a school toilet by her two 15-year-old schoolmates in Kerian, Perak, while other students watched silently - some even encouraged the act. - School authorities formed a committee to investigate the incident; two perpetrators were expelled and four were suspended. 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December: Legal reform and ministry push - The Dewan Rakyat passed the Penal Code (Amendment) (No. 2) Bill 2024, introducing harsher penalties for bullying and harassment, including: - Publishing victims' identities causing distress, fear or alarm. - Provoking self-harm or suicide (up to 10 years of jail, fine or both). - Education Ministry initiatives: - Enhanced tracking of misconduct through the Student Discipline System (SSDM). - Launched the 'Gerakan Kepimpinan Madani: Hentikan Buli' programme to end bullying culture in schools. 2025 January: Former students speak out - Two former residential school students said they were physically assaulted by their seniors - dunked in water or kicked in the ribs. - Fadhlina clarified the school was not under her ministry's purview but warned all school leaders to stop covering up bullying cases. March: 'Push-Up Punishment' in Teluk Intan - Sixty-two Form Two and Form Four students were reportedly forced to do 200 push-ups by two Form Five seniors, leading to muscle pain and swelling. April: Mara tightens the reins - A viral video showed MRSM Form Three boys pinning down and whipping another peer with a belt on a bed. - Mara chairman Datuk Dr Asyraf Wajdi rolled out anti-bullying initiatives across MRSM schools: - Special counsellor training - Regular monitoring - Direct involvement from the Mara leadership Example: At an MRSM, the disciplinary committee acted within 24 hours of a bullying report, showing improved responsiveness. June: Burnt in their sleep - A Form Two male student who pressed a hot iron on eight sleeping dormitory mates has been placed at the Henry Gurney School until he turns 17. Source: Media reports
