Carter Gregory on Latin Culture's Global Influence
As VP of A&R atCapitol Records,Carter Gregoryhas been at the forefront of the musical shift in Latin America — spotlighting artists and shaping moments that define today's sound. His appearance inRawayana's 'Veneka' music video and on stage during theirCoachella 2025set goes beyond a cameo; it reflects how deeply his presence resonates within the Latinx community.
'Latin American artists bring an emotional rawness and cultural depth that is so special. I think what sets them apart is how they infuse their music and visuals with so much history, identity, and a real sense of place. I often times feel that I am transported to Puerto Rico, Columbia, Mexico, Venezuela, etc. when listening to some of my favorite Latin artists due to the immense storytelling about their upbringing and hometowns. There's often this beautiful mix of pain and joy that comes through and it feels so real.'
We caught up with Carter Gregory to dive into the rising influence of Latin America on the global stage.
How have you observed Latin American culture shaping global trends in music and fashion over the past decade?
In music, so many different Latin sub genres like reggaetón, dembow, and Latin trap have gone mainstream. Artists like Bad Bunny, J Balvin, Karol G, Feid, Rauw Alejandro, etc aren't just on top of Latin charts — they're dominating global playlists and collaborating with some of the biggest American and European acts. What's so dope and impactful is that these types of artists often stay authentic to their roots — singing in Spanish, showcasing their culture — and they're still moving global audiences. I think that speaks volumes about how the world is embracing Latin identity.
In fashion, we're seeing a similar wave. I see so many Latinx designers and stylists blending streetwear with heritage. I love admiring the vibrant colors, indigenous patterns, and bold statements that reflect so much pride for one's home region.
What distinguishes Latin American artists in their approach to creativity and storytelling compared to other regions?
Latin American artists bring an emotional rawness and cultural depth that is so special. I think what sets them apart is how they infuse their music and visuals with so much history, identity, and a real sense of place. I often times feel that I am transported to Puerto Rico, Columbia, Mexico, Venezuela, etc when listening to some of my favorite Latin artists due to the immense storytelling about their upbringing and hometowns. There's often this beautiful mix of pain and joy that comes through and it feels so real.
Do you believe the global music industry is fully embracing the depth of talent emerging from Latin America, or is there still work to be done?
I think the global music industry is definitely paying more attention to Latin America — you can't ignore the impact so many massive Latinx artists are having. Latin music is charting globally, breaking streaming records, and shifting what 'mainstream' even means. But I wouldn't say the industry is fully embracing the depth of talent yet. There's still a lot of untapped potential in the underground scenes, in emerging artists who don't fit the current commercial mold or speak perfect English.
As someone constantly scouting talent, I see how much diversity there is and a lot of that still isn't being properly represented or invested in. So yes, we're seeing progress, but there's still work to do! We need to give real support and exposure to emerging artists and not only the biggest names in Latin culture. But, that's where Cartera and people like me come in — to help bridge that gap and push the culture forward. It's my favorite part of my job.
How do collaborations between Latin American artists and international acts influence the global music scene?
Collaborations between Latin American artists and international acts are reshaping the global sound. From and A&R perspective, these cross-cultural moments are breaking down language barriers and introducing audiences to new flows and stories they might not have experienced otherwise. When an artist from Latin America teams up with an artist from the U.S., Europe, or Africa, Asia, etc – it's truly about blending worlds.
Can you share a pivotal moment in your career where Latin American culture had a significant impact on a project you were involved in?
I'm going to take off my A&R hat for a second and speak from Cartera's perspective. A pivotal moment in my career was when I connected with Venezuela in a deeper, more personal way. Working closely with Rawayana for their 'Veneka' music video and having Beto on Carter's Cocktails was life-changing. Rawayana's creativity, their message, and the way they bring Venezuelan culture into everything they do inspires me so much. They are such special artists.
How do you envision the role of Latin American culture evolving in the global entertainment industry over the next five years?
I see Latin American culture becoming even more central to the global entertainment industry. Currently, we're in a time where the industry is finally recognizing the richness of Latin music, fashion, film, and storytelling.
Over the next five years, I think we'll see Latin creatives become a driving creative force — not just being featured, but leading the narratives and owning the platforms.
Latin talent is going to keep expanding its reach — I think we'll also see more fusion and collaboration across cultures. Latin American culture will help create totally new global aesthetics and sounds. The next five years are going to be very inspiring.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
9 hours ago
- Yahoo
‘WWE LFG': How to Watch Season 2 of the Reality Series Online Without Cable
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. The WWE's reality competition series WWE LFG (Legends & Future Greats) premieres its second season on Sunday (June 22). More from Billboard Italy's Adriatic Sound Festival Aims to Be the New European Destination for Techno NBA Finals 2025 Livestream: Here's How to Watch Pacers vs. Thunder Game Online for Free Phoenix Mercury vs. Chicago Sky: How to Watch WNBA Stars Kahleah Copper & Angel Reese Face Off With Hulu + Live TV It features 16 contenders battling for a chance to make it to the big leagues of pro wrestling in the WWE. Season two also features five legendary coaches: Undertaker, Booker T, Michelle McCool, Bubba Ray Dudley and Shawn Michaels. Season two of WWE LFG has a start time of 10 p.m. ET/PT. WWE LFG airs on A&E. The series is available to stream on Philo, DirecTV, Fubo and Hulu + Live TV. Keep reading for more details on how cord-cutters can watch the WWE reality series online. A subscription to Philo — which comes with A&E — gets you access to live TV from cable channels for just $28 per month. In fact, you can watch more than 70 cable networks, such as AMC, BBC America, BET, Cartoon Network, CMT, Discovery Channel, Food Network, Hallmark Channel, HGTV, History Channel, IFC, Lifetime, Logo, MotorTrends, Nickelodeon, OWN, Paramount Network, Smithsonian Channel, Sundance TV, TLC, VH1, Vice and many others. In addition, AMC+ is available on Philo. The premium streaming service comes with Philo Core for free, so you can get even more movies and TV shows to watch with signup. watch 'WWE LFG' with Philo A subscription to DirecTV — which comes with A&E for WWE LFG — gets you access to live TV, local and cable channels, starting at $59.99 for the first month of service ($89.99 per month afterwards) for the streamer's signature packages. You can watch local networks such as NBC, ABC, Fox, and PBS, while you can watch many cable networks, including ESPN, FS1, Lifetime, FX, AMC, Bravo, BET, MTV, Paramount Network, Cartoon Network, VH1, Fuse, CNN, Food Network, CNBC and others. watch 'WWE LFG' with DirecTV WWE LFG on A&E is available to watch with Hulu + Live TV. Prices for the cable alternative start at $82.99 per month, while each plan comes with Hulu, Disney+ and ESPN+ at no additional cost. Hulu + Live TV might be best for those who want all of these streaming services together in one bundle. It features many other networks, including ESPN, ABC, Hallmark Channel, BET, CMT, Disney Channel, NBC, Fox Sports and more. watch 'WWE LFG' with Hulu + Live TV To watch season two of WWE LFG on A&E, Fubo starts at $64.99 for the first month, $84.99 per month afterwards (the streamer's current deal) with more than 225 channels — including local and cable — that are streamable on smart TVs, smartphones, tablets and on web browsers. The service even gets you live access to local broadcast networks including NBC, Fox and ABC, while it has dozens of cable networks, such as ESPN, Bravo, CMT, ID, TV Land, VH1, TLC, E!, FS1, MTV, FX, Ion, OWN, Paramount Network and much more. Watch 'WWE LFG' with Fubo Starting at 10 p.m. ET/PT, WWE LFG (Legends & Future Greats) airs on A&E on Sunday (June 22). The series features the opening theme song 'Take A Lesson' by def rebel (music producer Doug Davis), while it's available to stream on Philo. watch 'WWE LFG' with Philo Want more? For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.
Newsweek
10 hours ago
- Newsweek
The Undertaker And Michelle McCool Predict The Next Breakout Stars In WWE
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. During an interview with Andrew Ravens of to promote the second season of WWE LFG, The Undertaker and Michelle McCool were asked what they look for in young talent. McCool stated it is about consistent growth, while The Undertaker said it comes down to having the desire to be great. The Undertaker Predicts The Next "Household Name" When asked to name potential breakout stars, The Undertaker was quick to praise one of the prospects from the show. "I tell you what, who I really am high on, and it's not because, you know, we're promoting LFG, but I think Shiloh [Hill]," The Undertaker stated. "Shiloh has so many layers to his character that we have barely yet begun to scratch the surface of how deep this guy is. I think, for, you know, maybe five years down the road, he's going to be a household name." INGLEWOOD, CALIFORNIA - JANUARY 06: Rhea Ripley and The Undertaker celebrate at Netflix's LA Premiere of WWE Monday Night RAW at Intuit Dome on January 6, 2025 in Inglewood, California. INGLEWOOD, CALIFORNIA - JANUARY 06: Rhea Ripley and The Undertaker celebrate at Netflix's LA Premiere of WWE Monday Night RAW at Intuit Dome on January 6, 2025 in Inglewood, California. WWE/Getty Images Michelle McCool Names Two Future WWE Main Roster Stars McCool agreed with his assessment and named two other talents who have impressed her. "And I think what we saw from Jasper Jordan last week, I mean, I think that was impressive," McCool said. "I think he's going to do big things. And speaking of LFG, and not just because it's on our brains all the time, but I think Penina is going to be a breakout star. She's going to be a breakout star on the main roster within that short five-year period. I do. I think you got to keep your eyes on her." More news: WWE News: Steve Austin Reveals Real-Life Vince McMahon Confrontation What Is The WWE LFG Series On A&E? The second season of WWE LFG premieres on Sunday, June 22, 2025. It will air on A&E at 10 p.m. ET/PT. WWE LFG, which reportedly stands for "Looking For Greatness," is a reality series created through the ongoing partnership between WWE and the A&E network. The show provides an in-depth, behind-the-scenes look at the next generation of WWE talent as they train at the company's Performance Center in Orlando, Florida. The series follows a group of promising prospects from the NXT developmental brand, documenting their struggles and successes as they work to become future WWE Superstars. More WWE News: For more on WWE, head to Newsweek Sports.
Yahoo
11 hours ago
- Yahoo
If You Had Wealthy (Or Famous) Classmates In High School Or College, Tell Us What Your Experience Was Like
Everyone has classmates they remember — and if you went to a school with wealthy students, you might have wild stories and secrets from those years of rubbing shoulders with the rich. So, if you went to a top school with wealthy or famous peers, we want to hear about your experience. Related: Your Wedding Preferences Will Reveal Your Inner Disney Princess Like, maybe you went to an elite high school and saw firsthand how much money your classmates would spend on everything — from designer clothes to luxury vacations. Related: Most People Can't Ace This US Geography Good Luck! Perhaps you went to a private school in a super wealthy area and became close friends with the rich — and you have wild stories about the parties or drama they would get into. Mayyybe you had some wholesome encounters with your wealthy classmates who had famous parents that completely changed your perspective of them. Or perhaps you attended an Ivy League university and even had celebrity classmates — and you have some juicy stories of what they were really like. Tell us about your experience going to school with the wealthy or famous — and what surprised you the most — in the comments. Or, if you prefer to remain anonymous, feel free to use the form below. Your response could be featured in an upcoming BuzzFeed Community post. Also in Community: Your McDonald's UK Order Will Reveal The Perfect Summer Activity For You Also in Community: I'm Sorry, But Every American Should Be Able To Pass This Basic-Level US States Quiz Also in Community: Which Disney Princess Are You? Build A $500 Outfit To Find Out
