Vietnamese Industry & Trade Ministry approves e-com master plan
Vietnam's Ministry of Industry and Trade (MoIT) recently approved the master plan for e-commerce development between 2026 and 2030.
The target is to optimise the entire value chain using advanced technology, while ensuring a balance between economic progress, social equity and environmental protection, and enhance the value and global competitiveness of the country's e-commerce industry, a domestic news agency reported.
The plan is aligned with national strategic initiatives, including those on digital transformation, digital economy and digital society, and sector-specific programmes led by the ministry.
Vietnam's Industry and Trade Ministry has cleared the 2026-2030 e-commerce master plan. Its aim is to optimise the value chain using advanced technology, while ensuring a balance between economic progress, social equity and environmental protection, and enhance the value and competitiveness of the sector. Sustainability forms a cornerstone of the strategy, with specific environmental targets.
It outlines six focus areas: developing and refining regulatory frameworks and market policies for e-commerce; strengthening digital, logistics, and cashless payment systems to support sustainable growth; building digital platforms for both state management and a green, resilient e-commerce market; leveraging local advantages in resources and talent for integrated e-commerce ecosystems; improving e-commerce adoption among businesses, households, and individuals; and expanding global partnerships to adopt advanced standards, access new technologies, and enter international markets.
It involves cultivating a unified and efficient e-commerce ecosystem, with efforts to strengthen regional and international linkages, ensuring that resources are mobilised and utilised effectively.
The online market for Vietnamese products will be expanded, both within the country and abroad.
The plan seeks to close the development gap between urban and rural areas and promote a shift toward a greener, circular e-commerce model.
The government is targeting an increase in the proportion of adults shopping online to 70 per cent. It also aims to boost the annual growth rate of e-commerce retail sales to 20-30 per cent, with the sector accounting for a fifth of the country's total retail turnover.
Efforts will also be made to reduce the proportion of websites violating consumer rights to 5-10 per cent.
By 2030, 70 per cent of businesses in Vietnam are expected to adopt e-commerce in their operations, as per the plan. All commercial transactions are to be accompanied by electronic invoices, and four-fifths of payment transactions are to be conducted without the use of cash.
The government also expects three-fifths of small and medium enterprises (SMEs) to operate on e-commerce platforms.
The plan wants to ensure that at least half of all business-to-consumer (B2C) transactions take place outside of Hanoi and Ho Chi Minh City, and three-fifths of communes and equivalent local administrative units will have online sellers.
It will encourage leveraging the unique advantages of different regions, such as raw materials, production capabilities, logistics networks, and local talent, to promote regionally integrated e-commerce systems.
Sustainability forms a cornerstone of the strategy, with specific environmental targets. The plan sets a goal to reduce the use of plastic packaging to no more than 45 per cent and to raise the share of recycled packaging to 50 per cent.
It also aims for at least 40 per cent of e-commerce logistics businesses to use clean energy in their operations. Additionally, 50 per cent of enterprises will be required to adopt green packaging standards.
The plan aims at 60 per cent of higher education and vocational training institutions offering programmes related to e-commerce.
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