Independent Study Reveals 236% ROI with Dovetail's AI-First Customer Intelligence Platform
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Total Economic Impact™ study highlights significant cost savings, faster time-to-insight, and productivity gains for organizations using Dovetail
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SAN FRANCISCO & SYDNEY — A newly commissioned study conducted by Forrester Consulting on behalf of Dovetail has found that organizations using Dovetail's AI-first customer intelligence platform achieved a 236% return on investment (ROI) over three years, with payback occurring within under six months.
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Released in April 2025, the Total Economic Impact™ of Dovetail study examines the financial and operational benefits of using Dovetail to unify, analyze, and act on customer insights. Based on interviews with Dovetail customers, combined to form a composite organization model, the study found that businesses:
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Realized over $1.05 million in productivity gains through streamlined workflows
Generated $507,000 in additional profit by increasing primary user capacity by 30%, enabling faster product iterations
Saved 36,000 hours over three years on manual research processes such as transcript checks and cross-video analysis
Saved $416,000 over three years by retiring legacy research tools, transcription services, and repositories
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'Instead of taking days to analyze the results, you get it almost instantly per session,' said the Head of Research and Insights at a healthcare organization featured in the study. 'Now, the production time alone of saving three days or more is significant to speed to market. The sooner you capture value in the market, the sooner you get a return on investment. So that alone I would say speeds [projects] up by at least 30%.'
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A Design Research Lead at an IT services company added: 'Without Dovetail, we would either need more researchers, or we would just have to accept poor quality. We would probably be talking about an additional five to 10 researchers, which is 30% more. Using Dovetail early in the product lifecycle has enabled us to support more projects, including several with seven-figure outcomes.'
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Customers also cited improved collaboration across departments, stronger alignment on customer needs, and greater agility in product development and strategic planning.
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'The fastest-growing companies today aren't just shipping fast, they're shipping the right things,' said Benjamin Humphrey, CEO and co-founder of Dovetail. 'We believe this study validates what our customers experience every day: when teams are aligned around real customer intelligence, they move faster, waste less, and build with confidence. We're proud to partner with forward-thinking teams who are proving that better customer understanding drives better outcomes.'
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Globe and Mail
30 minutes ago
- Globe and Mail
What Are the Top 5 Artificial Intelligence (AI) Stocks to Buy Right Now?
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Globe and Mail
8 hours ago
- Globe and Mail
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The Motley Fool has a disclosure policy.


Globe and Mail
11 hours ago
- Globe and Mail
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Our proprietary market research and market insights reveal a dynamic landscape where legacy systems are being replaced by cloud-native architectures, setting the stage for significant business growth. Request Sample Pages: Key Takeaways Region • North America: Early adopters of AI-powered scoring engines, driven by stringent regulatory environments. • Latin America: Growth fueled by microfinance expansions in Brazil and Mexico. • Europe: GDPR-compliant risk solutions prompting upgrades in Western Europe. • Asia Pacific: Rapid digitization in India and Southeast Asia accelerating demand. • Middle East: Infrastructure financing units in UAE and Saudi Arabia integrating advanced analytics. • Africa: Emerging markets leveraging mobile-driven credit models for unbanked populations. Segment Covers • Component: – Solutions (Credit Scoring, Portfolio Management, Fraud Detection): Example use case—real-time score recalibration in major lenders. – Services (Consulting, Integration, Support): Example use case—end-to-end deployment with 24/7 support for regional banks. • Deployment: – Cloud: Scalable scoring platforms launched by global fintechs. – On-Premise: Mission-critical systems preferred by tier-1 banks for data sovereignty. • End-User Industry: – Banking & Finance: 45% of deals in 2024 for retail and corporate credit risk. – Telecom & Retail: Use cases include postpaid billing risk and supplier credit profiling. Growth Factors • Rising Non-Performing Loans (NPLs): NPL ratios climbed to 4.8% in global banking portfolios in 2024, spurring demand for automated risk monitoring (market drivers). • AI/ML Integration: Adoption of machine learning algorithms grew 28% year-on-year in 2024, enhancing predictive accuracy (industry size). • Regulatory Pressure: Basel III and IFRS 9 compliance programs accounted for 35% of new license revenues (Credit Risk Assessment Market revenue). Market Trends • Real-Time Risk Monitoring: Over 60% of new deployments in 2025 offer continuous score updates (Credit Risk Assessment Market share). • Open Banking APIs: Data sharing initiatives led to a 22% rise in third-party risk data utilization (market trends). • Explainable AI: Transparency requirements driving investment in model interpretability frameworks, with 18% more R&D projects in 2024 (industry trends). Actionable Insights Supply-Side Indicators • New Solution Releases: Grew from 150 in 2024 to 210 in 2025, boosting overall production capacity by 40%. • Average License Pricing: Increased by 8% in 2024 as vendors bundled AI modules (market scope). • Export Penetration: APAC exports accounted for 30% of total software shipments in 2024. Demand-Side Indicators • Imports: Financial institutions in Latin America imported 45% of their risk platforms in 2024. • Use Cases Across Industries: BFSI accounted for 50% of new subscriptions, telecom 15%, retail 10%. • Nano-Indicators: Average daily risk checks per client rose from 2.1 million to 3.4 million in 2024 (market dynamics). Key Players • Experian • Equifax • TransUnion • FICO • Moody's Analytics • Oracle • IBM • SAP • SAS Institute • Fiserv • Pegasystems • Genpact • ACL • Kroll • PRMIA • Riskonnect • RiskSpotter • Riskdata • BRASS • Misys Competitive Strategies • Experian's 2024 acquisition of an AI-analytics startup drove a 15% uptick in Credit Risk Assessment Market report revenues. • FICO launched a cloud-native scoring service in Q3 2024, boosting its market share by 5% in North America. • Oracle partnered with leading regional banks in Asia Pacific for embedded risk modules, resulting in a 20% increase in subscription renewals. Buy this Complete Business Research Report: FAQs 1. Who are the dominant players in the Credit Risk Assessment Market? Dominant players include Experian, Equifax, FICO, Moody's Analytics and Oracle, each leading with unique AI-driven scoring and compliance solutions. 2. What will be the size of the Credit Risk Assessment Market in the coming years? The Credit Risk Assessment Market size is projected to grow from USD 9.52 Bn in 2025 to USD 23.97 Bn by 2032 at a CAGR of 14.1%. 3. Which end-user industry has the largest growth opportunity? Banking & Finance leads with over 45% of new deployments in 2024, but telecom and retail segments are expanding at 12–15% annually. 4. How will market development trends evolve over the next five years? Expect real-time risk monitoring, explainable AI, and open banking integrations to dominate, driving faster implementation cycles and modular pricing models. 5. What is the nature of the competitive landscape and challenges in the Credit Risk Assessment Market? Competition centers on AI accuracy, regulatory compliance and cloud versus on-premise offerings; challenges include data privacy and model interpretability. 6. What go-to-market strategies are commonly adopted in the Credit Risk Assessment Market? Partnerships with regional banks, cloud bundling with ERP suites, acquisition of analytics startups, and outcome-based pricing models are widely used growth strategies. About Us: Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries.