
Steady, robust growth in Malaysia's P2P financing sector: Funding Societies
KUALA LUMPUR: Malaysia's peer-to-peer (P2P) financing sector has grown steadily since 2016 and is likely to continue its strong growth trajectory, driven by supportive government policies and an increasingly robust investor ecosystem.
Funding Societies Malaysia country head Chai Kien Poon said the government prioritises micro, small and medium enterprises and mid-tier companies, recognising their key role in the country's gross domestic product growth and employment.
'This national focus is reflected in various strategic initiatives aimed at improving access to financing for these businesses,' he told SunBiz.
Chai said that to enhance financing access, the Securities Commission Malaysia (SC) launched the MSME and MTC Roadmap (2024-2028), which focuses on expanding market-based funding options, with P2P financing playing a central role.
Additionally, the Strategic Co-Investment Fund (CoSIF) under the New Industrial Master Plan 2030 (NIMP 2030), alongside MyCIF, forms Asean's first blended financing framework to support high-growth MSMEs.
Another key initiative is Skim Sarana, a collaboration between the SC and the Government Procurement Division (GPD).
This programme enables P2P platforms to help MSMEs and small contractors secure working capital for government contracts, improving cash flow management and procurement efficiency.
Chai said these initiatives create a more conducive financing environment for business growth.
By December 2023, P2P financing had raised RM5.96 billion through 85,793 campaigns, benefitting 14,715 MSMEs.
In 2023, funds raised surged 32% to RM2.09 billion, with projections exceeding RM2.4 billion in 2024, up from RM1.58 billion in 2022. Campaigns increased to 31,002 in 2023 from 24,455 in 2022.
Key institutional investors back Funding Societies Malaysia, reinforcing their confidence in the P2P financing model, Chai pointed out.
Its equity shareholders include Maybank Group, Khazanah Nasional Bhd and CGC Digital, while Bank Pembangunan Malaysia, Malaysia Debt Ventures, SME Corp and Teraju have actively participated as institutional investors and capital providers.
Chai said the involvement of these agencies supports SME growth through P2P financing initiatives.
'With a growing ecosystem of both public and private stakeholders supporting P2P financing, the sector in Malaysia is well-positioned to continue its strong growth trajectory within the Asia-Pacific market. As digital financing solutions become more widely adopted, P2P platforms like Funding Societies will play an increasingly pivotal role in ensuring SMEs have the capital they need to thrive.'
Chai said Malaysia's P2P financing regulatory framework is designed specifically to serve businesses, focusing on productive financing that drives economic growth, creates employment opportunities and ultimately enhances the standard of living for Malaysians.
'Unlike other markets where consumer lending dominates the P2P landscape, Malaysia's framework ensures that P2P financing remains a key enabler for MSMEs by providing them with much-needed working capital and financing.
'While other licences in Malaysia and across the region allow us to serve consumers through consumptive loans, Funding Societies Malaysia remains focused on MSMEs.
'This is fully aligned with our vision, contributing to Southeast Asia's economic growth and increasing financial inclusion by supporting the underserved and underbanked, closing the financing gap for SMEs that often face challenges in securing funding from traditional financial institutions but are yet creditworthy,' he added.
Chai said Malaysian SMEs face persistent financing challenges due to stringent collateral requirements, lengthy approval processes and financial products that often do not meet their needs.
Funding Societies Malaysia addresses this gap by providing fast, flexible and collateral-free financing solutions, with syariah-compliant and conventional offerings.
The platform's key products include term financing for business expansion and working capital, payables financing to manage supplier payments, receivables financing to unlock cash flow through invoice advances, and revolver financing, a flexible credit line for ongoing business needs.
'To strengthen our services, we have acquired CardUp, a payments company that enables SMEs to make and collect payments digitally via credit cards, bank transfers and other non-traditional methods. Beyond financing, SMEs require efficient payment and cash flow management solutions, and CardUp enhances our ability to serve MSMEs holistically by improving their liquidity and operational efficiency,' Chai said.
He disclosed that MSMEs that secured financing from Funding Societies experienced an average revenue growth of 13% and added new jobs to their businesses. Notably, more than 50% of MSMEs served by Funding Societies in Malaysia obtained their first business financing through the platform.
'As our disbursements have grown manyfold since 2020, we are currently refreshing this study to capture the continued impact of our financing solutions on SME growth.
'By addressing financing challenges with speed, accessibility and innovation, Funding Societies remains a key enabler of SME success, helping businesses scale, supporting job creation and contributing to Malaysia's overall economic growth.'
Looking ahead, Chai said Funding Societies' key growth priorities in Malaysia revolve around deepening SME financing solutions, expanding non-financing services such as payments, integrating advanced digital capabilities and driving impact and sustainability financing for future-proof MSMEs.
'Funding Societies Malaysia helps MSMEs grow while enabling them to adopt ESG-friendly practices through its Environmental and Social Management System.
'If MSMEs fail to comply with tightening sustainability regulations, they risk exclusion from key supply chains. To support this transition, Funding Societies Malaysia collaborates with government agencies, industry partners, and investors to develop financing solutions for sustainable business practices,' Chai said.
He added that Funding Societies Malaysia improves underwriting accuracy and expands financing access for underserved, creditworthy businesses by leveraging artificial intelligence-driven onboarding, credit risk assessment and collections.
Automated collections and repayment tracking help reduce defaults and enhance SME financial discipline.
Aligned with NIMP 2030, Chai said, Funding Societies focuses on financing high-growth and strategic sectors, including electric vehicles, renewable energy, high-value manufacturing, supply chain financing, digital economy and technology startups.
'By prioritising these key areas, Funding Societies aims to remain at the forefront of Malaysia's rapidly evolving economic landscape and fintech ecosystem, ensuring we continue empowering MSMEs with accessible, technology-driven financing solutions while contributing to the country's economic and industrial growth,' he said.
Regionally, he explained, as Funding Societies expands its presence across Southeast Asia, Malaysia remains a key strategic market due to its large SME base, progressive regulatory landscape, and strong government support for SME financing initiatives.
'Currently, our focus is on strengthening operations in our existing markets – Malaysia, Indonesia, Singapore, Thailand and Vietnam – while remaining open to exploring new opportunities in other Asean economies, particularly through strong local partnerships.'
Chai said Malaysia plays a vital role as a centre of excellence within the group, driving key innovations and capabilities that can be scaled regionally when relevant. It leads in areas such as instant approval and acceptance financing, which leverages alternative data and AI-powered underwriting to provide faster, digital-first solutions for MSMEs.
'Additionally, Malaysia is at the forefront of expanding syariah-compliant digital financing to cater to its large Islamic finance market and beyond. The country also plays a key role in strengthening supply chain financing for SMEs through strategic collaborations with key ecosystem players in target industries,' Chai said.
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It reflects a responsible governance approach under Prime Minister Datuk Seri Anwar Ibrahim's Madani Economy Framework, and the deft execution by the relevant economic ministries and agencies including MITI, which has led the implementation of Malaysia's revamped trade, investment, and industrial strategies. MITI's agency, the Malaysia Productivity Corporation (MPC), has led the coordination work on improving the WCR sub-factors across various ministries and agencies. At the heart of this leap is a more aggressive posture on bureaucratic reform and investment facilitation. MITI's leadership of the National Competitiveness Council (JKDSN), together with the Ministry of Finance, has driven whole-of-government efforts to streamline investment approvals, reduce regulatory burdens, ease investors' journey and modernise economic policy frameworks. Moreover, the establishment of the Special Taskforce on Agency Reform (STAR) led by Chief Secretary to the Government (KSN) – part of the wider Public Service Reform Agenda (2024-2030) and involving over 1,000 reform initiatives at federal and state levels – has helped dismantle bottlenecks that previously discouraged investors. The improvement in the international trade sub-factor – rising 11 spots to 6th globally – is also clear evidence of targeted policy outcomes under MITI's purview. This includes enhanced investment strategies by the Malaysian Investment Development Authority (MIDA), and improved trade promotion by the Malaysia External Trade Development Corporation (Matrade). Our efforts in advancing regional agreements and accelerating participation in digital economy frameworks have also contributed to improvement in the rankings. Concurrently, in a world marked by rising protectionism, geopolitical realignments, and economic fragmentation, Malaysia's steady hand in policy continuity is increasingly appreciated by global investors. This competitiveness boost is also a strong endorsement of the New Industrial Master Plan (NIMP) 2030 along with its supporting policies such as the National Semiconductor Strategy and Green Investment Strategy – all of which prioritise high-value industries such as semiconductors, green technology, and digital economy as future growth pillars. Their implementation has already created stronger linkages between industrial policy and talent development, innovation incentives and sustainability goals. Rankings, of course, are not policy goals in themselves, but they do matter. They serve as confidence benchmarks to global markets, foreign investors, and multilateral institutions. A leap of 11 positions makes Malaysia more attractive as a business destination, especially for multinationals seeking resilient and progressive emerging markets in Asia. It also reflects how our institutions – empowered with the political will, mandate and right leadership – are perfectly capable of executing coherent reform agendas for the nation. The road ahead: Maintain the momentum This milestone is cause for celebration, but not for complacency. If anything, the real work begins now. While economic performance and trade efficiency have improved, there remain areas where Malaysia still lags – particularly in innovation capability, workforce productivity, digital transformation, management practices and workforce attitudes. There may be a need to complement structural reforms with human capital upgrades and culture shifts. Global digital and green transitions will require Malaysia to not only adopt new technologies but also to nurture a new generation of skilled, future-ready workers. Here, too, MITI's role will be pivotal. The ministry will continue working closely with education and human resource agencies to ensure that industrial strategies are matched by robust talent development and pipelines. Initiatives like 'Academy in Industry' programme by MPC, K-Youth under Khazanah Nasional, and upskilling programmes under HRD Corp, must be scaled and better integrated into the national competitiveness agenda. To sustain and further elevate Malaysia's position, it is worthwhile to draw inspiration from international best practices. For instance, Denmark's emphasis on workforce adaptability and lifelong learning ensures that its economy remains resilient and responsive to technological shifts. Meanwhile, South Korea's aggressive investments in research and development (R&D) and innovation ecosystems have positioned it as a global leader in advanced manufacturing and semiconductors. Malaysia should consider incorporating these elements such as agile regulatory sandboxes, performance based innovation grants, and a national work-integrated and lifelong learning agenda, as part of its next phase of competitiveness reforms. More importantly, Malaysia must shift from a primarily input-driven model to one rooted in productivity and innovation-led growth. This means significantly boosting investments in R&D, creating stronger linkages between academia and industry, and nurturing a vibrant startup ecosystem. Malaysia should also emulate countries that rank highly in competitiveness, such as Switzerland, South Korea, and Sweden, who lead in patents, intellectual property, and cutting-edge innovation globally. We can try to achieve this in strategic sectors such as advanced electronics, artificial intelligence (AI), clean energy, and biotechnology. Incentivising private sector innovation, reforming procurement to favour innovative solutions, and enhancing funding mechanisms for techpreneurs will be crucial steps forward. Innovation must be made the 'engine' of our long-term economic resilience and prosperity. It is imperative that we maintain this trajectory. The government has set a goal for Malaysia to be among the 'Top 12 Most Competitive Economies' by 2033. This is ambitious, but now, demonstrably achievable. It must be stressed that improved economic competitiveness means increased chances of attracting high impact investments which will create more job opportunities with higher wages. This latest ranking shows that Malaysia is not just playing catch-up, but also clearly positioning itself to lead especially in today's complex geo-economic landscape. Our message to the world has been clear and consistent: Malaysia is serious about economic reforms, open for business and ready for the challenges ahead. Ultimately, Malaysia's improved competitiveness is a function of political will and determined leadership. It shows what can be achieved when a government dares to reform and focus on making tough but necessary decisions for Malaysia's future prosperity. * Tengku Zafrul is Malaysia's Investment, Trade and Industry Minister. IMD World Competitiveness Ranking Miti Tengku Zafrul