Brice's new truffle flavour brings gourmet indulgence to everyday snacking
SW Food head of marketing Vynce Lim (far right) said Brice differentiates itself from other snacks by being a healthy and delicious option. (Andrea Rhiannon Edmonds @ FMT Lifestyle)
PETALING JAYA : What if your next guilty pleasure wasn't guilty at all? That's exactly what SW Food is promising with the latest flavour in its Brice snack range – truffle.
Launched under the ecoBrown's brand and backed by the slogan 'Snack the Smart Way', this new addition blends bold, sophisticated taste with nutritional value, giving snack lovers a reason to feel good about every bite.
'We chose truffle as our third flavour to bring a touch of indulgence to everyday snacking,' said Vynce Lim, head of marketing at SW Food.
'Truffle has been gaining popularity in the Malaysian market, and we wanted to make this luxurious flavour more accessible to everyone.'
Truffle joins the popular Spicy Cheese and Seaweed flavours in the Brice lineup – both of which quickly found fans among Malaysians since their debut last year.
Now this latest offering takes things up a notch with a flavour that's often associated with fine dining – now made accessible in a clean, crunchy rice snack.
Truffle just got a healthy twist with Brice's latest flavour. (Andrea Rhiannon Edmonds @ FMT Lifestyle)
Friday's launch of Brice's new flavour caused a frenzy, and not just because of the snack: members of K-pop sensation Treasure – Choi Hyun Suk, Doyoung, Haruto, and Park Jeong Woo – officiated the event, sending fans into a full-blown frenzy.
Hundreds of dedicated Treasure seekers, holding light sticks and donning personalised merch, lined up as early as 6am for a glimpse of their idols at the event in Sunway Pyramid.
Screams echoed through the mall as the stars took the stage, creating an electrifying atmosphere that matched the excitement of the new flavour reveal.
Brice snacks are made from a wholesome trio of brown rice, red rice, and black rice – ingredients chosen not just for their taste and texture but for their nutritional punch.
Each serving is baked, not fried, and packed with dietary fibre as well as vitamins B3, B6 and E, making it a functional snack for those constantly on the go.
K-pop boy band Treasure thrilled fans during the launch of Brice's new product on Friday. (Andrea Rhiannon Edmonds @ FMT Lifestyle)
With the rising trend of mindful eating and wellness-driven lifestyles, Brice's timing could not be better.
'Brice stands out in the snack market by offering a healthier alternative without compromising on taste,' Lim noted. 'Our snacks are baked, not fried, making them a lighter option.
'We're committed to creating snacks that are not only delicious but also better for you.'
Indeed, the truffle flavour offers a layer of earthiness and depth that elevates snacking, whether it's during a Netflix binge, a busy workday, or a quick bite between classes.
For those new to the brand, Lim has this to say: 'Brice is the perfect choice for those looking for a guilt-free snacking experience. Our snacks are clean, crave-worthy, and made with care.
'Once you try it, you'll discover that being healthy can be irresistibly addictive.'
Follow Brice on Instagram.
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