logo
The Unexpected Generations Paying Top Dollar for Auto Loans

The Unexpected Generations Paying Top Dollar for Auto Loans

Miami Heralda day ago

Experian reported at the end of 2024 that monthly average car payments were $742 for new vehicles and $545 for used ones, but new data from auto refinancing company Caribou has shown that the amounts that different generations pay vary more than you might think.
Caribou's study included Gen Z, born between 1997 and 2012, millennials, born from 1981 to 1996, Gen X, born between 1965 and 1980, and baby boomers, born from 1946 to 1964. In its report, Caribou cited Gen Z as spending the largest share of their income on car payments, but millennials were listed as having bigger average loan balances at $38,600. Gen Z was listed as spending the least monthly income on vehicle payments, and baby boomers had the highest average credit score at 735.
According to Caribou, Gen Z drivers are most likely to be behind the wheel of a Honda Civic, with an average loan amount of $32,069 and having a 14.05% APR. Millennials were cited as frequently driving a Chevrolet Silverado 1500 and taking on loans with a 12.44% APR. Their higher loan balances can be attributed to the colliding costs of education, housing, and family. Gen X is described as carrying the most significant original loan amounts due to a fondness for larger trucks like the Ford F-150, but these higher starting costs meant the demographic was more likely to achieve the highest monthly savings after refinancing at $147. Next to Gen Z, baby boomers took out the lowest loans at $35,844 on average, and they carried the lowest APR of 11.91%, aligning with millennials in their preference for the Chevrolet Silverado 1500.
Caribou evaluated what these generations' auto loans looked like after refinancing by accessing its customers with good credit scores and steady incomes who refinanced their auto loans in 2024. Gen X scored the highest average refinance monthly savings of $147, with millennials following at $143, and baby boomers and Gen Z logging $131 and $126 average monthly refinance savings, respectively. Gen X and baby boomers were tied for the lowest monthly refinance APR at 8.39%, while millennials landed at 8.42%, and Gen Z at 8.50%. Across the board, annual percentage rate (APR) reductions ranged from 3.51 to 5.56 percentage points. "Car payments are one of the biggest monthly expenses for millions of Americans, and for too long, people have assumed they're stuck with the rate they got at the dealership. Our data shows that drivers of all ages can unlock real savings by refinancing. This isn't just some money hack; it's a necessity for many households," said Simon Goodall, CEO of Caribou.
While refinancing might pose upfront costs that increase your overall loan cost, Caribou's data shows that generations from baby boomers to Gen Z can benefit from the practice. Higher original loan balances mean larger payments earlier in a borrowing term, but they can also lead to greater savings through refinancing. Caribou's report also illustrates that Gen Z drivers face unique affordability challenges with their pattern of spending larger shares of their monthly income on car payments despite lower loan amounts. Baby boomers exhibited strength in multiple categories on account of their stronger average credit scores.
Copyright 2025 The Arena Group, Inc. All Rights Reserved.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

EY Report Urges Retail Firms to Reclaim Their Relevance
EY Report Urges Retail Firms to Reclaim Their Relevance

Yahoo

time2 hours ago

  • Yahoo

EY Report Urges Retail Firms to Reclaim Their Relevance

The consumer products market is currently at a critical crossroads. Confidence within the industry continues to decline given the cost of living, the volatile nature of the economy and an uncertain political landscape. And now, even the ultra-wealthy who have been the primary drivers of luxury spending despite the slump, are losing interest. EY's recently published inaugural State of Consumer Products report looks at the challenges the consumer products industry faces and how doubling down on investment and innovation is the path forward in this fast-paced market. One main takeaway from EY's report is that retail firms must build resilience by reclaiming their brand relevance to survive the ultra-competitive and turmoil-riddled market of today. More from WWD Research Finds Almost Half of Women Don't Feel 'Understood' by Brands Today Led by Gen Z, 'Cancel' Fear and Intentionality Are Driving Consumers to Embrace 'Value Spending' Has the 'Resilient Consumer' Been Pushed Too Far? The study surveyed more than 500 consumer product manufacturers and retailers, more than 20,000 consumers and 190 global consumer product chief executive officers. The report also spoke at length with 24 key industry executives. The report's authors noted that the consumer products industry has had massive shifts in three core relationships. Consumers expect 'sharper value from brands,' distinction and innovation. Consumers are expecting personalized marketing that makes them feel seen and heard. For the retailers, they are looking for valuable partners to grow in their respective categories across various channels. From their partners, retailers are looking for those who can 'execute excellence' and use data to drive growth. For capital markets, the investment community is looking for consumer product companies to showcase their strategic focus, operational capabilities, performance and cash flow to be a desired asset. With the evolving landscape that consumer products brands now find themselves in, investors and their expectations are seeking out those with steady and reliable performance. Sixty-five percent of consumer product executives said that investor expectations are becoming a larger influence on their business strategies. Now, more than ever, leaders are looking to M&A to help drive their next phase. While 81 percent of consumer products leaders polled hold the belief that valuation gaps will hinder M&A recovery over the next quarters, consumer product firms are accelerating their review of their M&A portfolios and their growth strategies to better position themselves to capture new markets and segmentations. EY's report authors suggest that companies need to regain the confidence of their investors by prioritizing a more future-thinking model — with advanced technology, 'enhanced and granular commercial practices' and innovation in their product to help shape and capture consumer trends. 'The companies that are adapting have sustained investor confidence by delivering what matters,' said Rob Holston, consumer products sector leader at EY Global and EY Americas. 'Earnings-led growth is being rewarded: companies growing through operational performance are significantly outperforming those reliant on M&A or financial engineering.' Moreover, the report states that the new reality major companies find themselves in calls for new strategies — especially for established players who are facing the uncomfortable new reality of a changing market. While their distribution power once gave them longstanding market protection, the report calls for 'more sophisticated go-to-market capabilities' for them to survive. Making investments in creativity and innovation rather than continuing their 'slow and outdated' brand development will help the companies continue to be competitive in the marketplace. Another notable takeaway from the report is that competition for shelves has vastly changed the dynamic between consumer product companies and their retailers. Retailers have now gained more leverage over consumer product firms through the expansion of their private labels, having control over consumer data and retail media networks. Seventy-eight percent of retailers said that in the long run, only one mass-market brand will remain on the shelves, with the rest of the space taken up by private labels and premium or niche brands — a sentiment also shared by 65 percent of consumer goods companies. Furthermore, EY said this forecasts that retailers will be the primary drivers of change. Hence, consumer product firms will have to further define their relevancy and profitability to maintain space on both physical and digital shelves. Seventy-six percent of retailer respondents said shelf space has also become an important tool in negotiations with consumer product firms. According to the survey, 47 percent of consumer product leaders in the Americas predict a retailer-dominated future; they are leading the charge by consolidating power through platform models, acquisitions and logistics controls. Meanwhile, 40 percent of leaders from Europe, the Middle East, India and Africa, or EMEIA, forecast a stronger retailer relationship with consumer product companies. Forty-one percent of Asia-Pacific, or APAC, leaders also predict retailer dominance. 'CP firms continue to recognize retailers are increasingly calling the shots,' Holston said. 'To strengthen the retail relationship and secure relevance with consumers, CP brands must collaborate to compete. By embracing what we call 'Disruptive Optimism,' showing up with conviction with real-time consumer insights and how they can grow the total category, CPs will have every opportunity to be recognized as a category leader, strategic partner and source of shared value.' While retailers are prioritizing innovation on the collaboration front, 21 percent of consumer product firms are still not joining in on their innovation efforts. Despite 76 percent of consumer product leaders noting that innovation is complex and requires tapping into analytics and artificial intelligence, only 32 percent of them see AI, data and analytical capabilities as being able to give them a competitive edge. With retailers and consumer product firms steadily competing in the same spaces more and more, EY's report sees that the consumer product companies' influence is eroding. With these challenges, they require new strategies to face them head-on. And despite consumer product leaders doubling down on strategies for reach, efficiency and control, these are no longer viable. Notably, only one-third of companies boasting $1 billion in revenue are prioritizing selling through retailers — 67 percent have said are 'building their own distribution channels to recapture power.' 'The scale and reach of big CP companies historically conferred a clear advantage,' Holston continued. 'With strong distribution, familiar brands, adjacent innovation, well-placed marketing investment and finely tuned pricing strategies, their performance was steady and predictable. Even through periods of disruption, including the COVID-19 pandemic, that model largely held. But its foundations have gradually been eroding. Revenue growth, whether organic or supplemented through an acquisition, has been stalling in recent years. Despite efforts to grow sales through incremental initiatives like product line extensions and pricing optimization, large players have generally begun to stall as an array of macroeconomic challenges has emerged.' But not all hope is lost on the consumer product company and retailer relationship — 75 percent of retailers said that working with manufacturers as efficiently as possible is vital to their success. The same goes for consumer product firms — 77 percent of them said that working with retailers is key to their success. When examining what consumers actually want, they still value brands but expect more than ever before: better quality, better value and a sense of community or connection from the brands they purchase from. Eighty-three percent of consumers polled said they are looking for better quality from brands, 78 percent are looking for better value and 67 percent said they expect brands to offer something new. While many consumers still see the role of brands as notable, EY's report authors note that loyalty only goes so far if brands can't deliver meaningful benefits to the consumer. It's not a total rejection of brands but a 'reset of expectations.' While brand loyalty was primarily driven by brand recognition, nowadays, loyalty is more fluid. Consumers are willing to try something new and can be easily swayed to switch — but trust needs to be earned in more impactful ways. 'For CP companies, willing to adapt and assess their portfolios, the opportunity is clear: stay ahead of demand and shape consumer behavior to be the brand of choice for these high-value consumer groups,' Holston explained. The report also outlines that five key strategies for consumer product companies need to use to enhance their relevancy and profitability are portfolio innovation, M&A, tech-enabled operating models, commercial excellence and marketing and AI. 'Our findings present a roadmap for CP firms to reclaim relevance, restore belief in the power of brands and thrive in a changing world. By understanding the critical shifts in consumer expectations, retailer dynamics and capital market demands, leaders can act boldly to rebuild relevance to lead with confidence,' Holston concluded. Best of WWD The Definitive Timeline for Sean 'Diddy' Combs' Sean John Fashion Brand: Lawsuits, Runway Shows and Who Owns It Now What the Highest-paid CEOs at U.S. Fashion and Retail Companies Make Confidence Holds Up, But How Much Can Consumers Take? Sign in to access your portfolio

This millennial was rejected from 200 jobs—now he makes millions charging wealthy families six-figures to get their kids into the Ivy Leagues
This millennial was rejected from 200 jobs—now he makes millions charging wealthy families six-figures to get their kids into the Ivy Leagues

Yahoo

time3 hours ago

  • Yahoo

This millennial was rejected from 200 jobs—now he makes millions charging wealthy families six-figures to get their kids into the Ivy Leagues

Like many Gen Zers today, after graduating from college, Christopher Rim was rejected from more than 200 job applications—including at top firms like Goldman Sachs and BCG. But, he says, 'that was the best thing that could have happened to me.' Now, he's making millions disrupting the $3 billion college consultancy industry. How much would you pay to help your child get accepted into Harvard, Stanford, or MIT? $10,000? What about $100,000, or even $750,000? Hundreds of families are paying six-figure price tags to a young millennial named Christopher Rim to get their kids into their top college choices. As the founder and CEO of college admissions consultancy group Command Education, Rim has become a wizard of sorts for how to crack the Ivy League code. Over the last five years, 94% of his clients have been accepted into their top three college choices. And while the $3 billion college consultancy industry may sound like another leg-up the rich have to get their children into schools, Rim says it's about helping students reach their dreams and unlock their potential. After all, on average, only about 5% of pupils who want to go to an Ivy League school actually get in. 'You have one chance. That's it,' the 30-year-old tells Fortune. 'You can't go back to college or apply to these selective universities again.' Unlocking potential is something that hits home in Rim's own story toward success, both in his own journey trying to attend an Ivy League school as well as trying to find his footing as a young graduate. As a public high school student in New Jersey, Rim was told he'd never be cut out for an Ivy League institution. While he admits himself that he wasn't the smartest kid in his class, he had a mission to attend Yale University, and decided to apply even when his guidance counselor pleaded with him to settle for Rutgers University, an in-state public school. Out of the nearly two dozen students from his school who applied to Yale, he was the only one who got in—despite having a lower GPA than the rest. As a student, he kept the ball rolling by charging high schoolers $50 to edit their admissions essays and advising them on how to strengthen their resumes and 'authentically stick out.' After his first two clients got into MIT and Stanford, he realized he might have a gift, and thus Command Education was born in 2015 in his New Haven, Conn., dorm room. However, Rim still wasn't sure it was the key to a post-grad career. Then came the time to apply for jobs. 'I applied to over 200 jobs senior year. All my friends were getting jobs at Goldman Sachs, McKinsey, BCG, major corporations. I got none. I got zero,' he says. 'And that was the best thing to have that happen to me.' Instead of letting the rejection defeat him—like what happens to millions of young adults each year—Rim used it as motivation to help others reach their dream college, too. 'Everyone has this potential, and I was able to instill that confidence and belief and motivate them through the process,' Rim says. 'I think that was a major reason as to why my students succeeded, which, of course, led me to succeed with the business.' So far, Command Education has guided over 1,500 students into top-tier schools, with acceptance rates that soar far above the national average—more than seven times higher at places like Harvard, Caltech, and the University of Chicago. And with parents investing close to $100,000 on average for his services, Rim isn't just shaping student futures, he's built a booming business in the process. While he declined to comment on his company's revenue, his average fee and high demand would put that figure in the millions. (Rim also explained that the $750,000 price tag was a one-off example that included working with a student starting in middle school and having unlimited access to services.) With or without professional help, getting into a top institution is no easy feat. In fact, over the last decade, colleges have only gotten more selective in the students they accept. However, it's not because schools have gotten much smaller in size, it's because more students are applying. For Harvard's class of 2028, who just finished their first year of college, over 54,000 applicants battled for just 1,970 seats; an acceptance rate of 3.6%. That's up from about 37,000 applicants competing for 2,080 spots for the class of 2019, an acceptance rate of 5.6%. Even then, not all accepted students ultimately choose to attend that school. At the same time, college is only getting more expensive. Tuition and fees at private universities have increased by about 41%, when adjusted for inflation, according to U.S. News and World Report. And while some colleges have made attempts at softening the burden for many lower-income students—like Harvard making tuition free for families making less than $200,000—attending a top college remains an uphill battle for many students. However, Rim says services like his aren't making the process less equitable, but rather helping young people find their true calling. 'I know I am not helping my student take a spot away from a middle-class student or a lower-income family student,' Rim adds. 'I'm helping other wealthy families and their kids compete against other wealthy families.' And despite some students feeling that their degree wasn't worth the cost, Rim says demand is higher than it's ever been before. But young people are expanding their interests outside of the traditional Ivy Leagues to other top-ranked schools like Duke University, Vanderbilt University, and the University of North Carolina. 'If you want to get a specific job at a bank, consulting firm, or become a doctor or lawyer, your school is going to matter a lot,' he tells Fortune. But at the end of the day, he says it's about finding students' passions and interests. 'I really will never tell a student, join the debate team, join band club, join newspaper club, because we think that's what colleges want. In fact, it's the total opposite,' Rim says. 'Do what you want.' This story was originally featured on

'Not Having Wireless CarPlay in a $30K Car Is Kinda Crazy,' Says Honda Civic Driver. Then He Finds a Workaround
'Not Having Wireless CarPlay in a $30K Car Is Kinda Crazy,' Says Honda Civic Driver. Then He Finds a Workaround

Motor 1

time8 hours ago

  • Motor 1

'Not Having Wireless CarPlay in a $30K Car Is Kinda Crazy,' Says Honda Civic Driver. Then He Finds a Workaround

Your phone charges wirelessly, your earbuds sync automatically, and your car might even drive itself. So why are so many drivers still plugging in cords like it's 2014 just to use CarPlay? In a series of TikToks, creator Bishi (@bishifindsdeals) reveals that the 2025 Honda Civic Sport model is still reliant on wires to access apps and other functions from a smartphone. Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . 'I love my Honda Civic so much, but one thing I hate the most about this car is that it does not come with wireless CarPlay at all,' Bishi says. His post has been viewed 150,000 times as of this writing. Bishi captions it, 'Not having wireless carplay in a 30k car is kinda crazy.' His post notes that it is eligible for commission. Bishi then lists numerous options to add some wireless living to cars still rocking that tether. These devices act as intermediary dongles that spoof a wired connection between a smartphone and the vehicle's infotainment system. Once paired via Bluetooth and Wi-Fi, they trick the car into thinking a physical cable is connected, enabling wireless CarPlay in vehicles that technically only support it through a wired connection. They're not made or endorsed by Apple, and buyers report that they vary in quality. But the right device can provide a wireless upgrade for people who drive older models or those in new base-model vehicles. Why Don't Automakers Include Wireless? Trending Now 'It Works:' Woman Shares How to Find Out if Furniture Fits in Your Car—Before You Buy From Facebook Marketplace 'He Wears That Little, Dangly Cross Earring:' Woman Says 'Car Guys' Are Major 'Red Flags' for Dating. Is She onto Something? Honda, Toyota, Mazda, and Hyundai often only include the feature in higher trim levels or as an optional infotainment add-on. The reason usually boils down to a combination of cost and technical complexity. Wireless CarPlay requires more than just Bluetooth; it depends on dual-band Wi-Fi (typically 5 GHz) to handle the bandwidth required for smooth audio and screen projection. That requires different antennas, more robust processing, and a system to manage thermal output, especially in dashboard units with limited space and airflow. Carmakers aiming to keep base model prices competitive often opt to leave those components out. There's also the issue of licensing and software integration. While Apple doesn't publish its licensing fees publicly, it's widely reported in industry forums and analyst reports that integrating CarPlay—especially wirelessly—adds to both unit and development costs. For automakers already facing narrow profit margins on entry-level vehicles, that added expense might not be worth it. Modern World, Outdated Technology Not having wireless capabilities in a vehicle in 2025 seems out of step with most consumer expectations. Physically tethering a phone to a USB cable just to get navigation on your dash feels outdated. Perhaps particularly so in a world where features like heated seats and adaptive cruise control were once luxuries, but now often come standard. Many drivers now view wireless smartphone integration as another baseline requirement . Instead, they're met with feature segmentation that positions wireless CarPlay as an upsell, bundled with premium infotainment packages or only available on trims that push the total price several thousand dollars higher. This gap between expectation and reality has given rise to a growing aftermarket ecosystem, especially among younger drivers comfortable with DIY tech. Plug-in adapters that enable wireless CarPlay are now widely available through Amazon, TikTok Shop, and direct-to-consumer e-commerce platforms. Some are from known brands like Carlinkit or Ottocast, which offer Federal Communications Commission-certified devices with regular firmware updates. You can also buy from less established brands. But while many work well enough, customers mention issues including laggy connections, audio dropout, and software bugs. More importantly, these dongles function by spoofing a wired connection, something Apple has never officially supported and which raises questions about security, stability, and compatibility with future iOS updates. Still, if you, like Bish, can't bear to plug in your phone to use wireless, those aftermarket products may be just the solution. 'Let's be honest, it's the big 2025, so you can't be seen using wires just to get some CarPlay in your car,' he says. Motor1 contacted Bishi via direct message. We'll be sure to update this if he responds. More From Motor1 The 20 Most American-Made Cars of 2025 'That's Obviously a Villain Car:' Man Spots Honda Fit in Parking Lot. Then He Notices the Back 'The Pedal [Could] Shift Out of Position:' Honda Recalls a Quarter-Million Cars Over Faulty Brake Pedals Honda Will Supply New Parts for Old Cars, Starting With the NSX Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store