Amazon Prime Day 2025 starts July 8 and it's four days long — here's what to know
It's the moment Prime members have been waiting for: Amazon officially announced that it's hosting Prime Day 2025 from July 8 to 11. And for the first time ever, the exclusive sale is four days long — compared to previous years, you have double the amount of time to shop the best discounts of the summer, including those on tech, beauty, wellness, home and kitchen products. You won't want to miss this massive sale, especially if tariffs are currently impacting your budget.
This is my sixth year covering Prime Day at NBC Select, so I'm well-versed in every aspect of the sale. I'll continue updating you as we learn more about what to expect — below is all the information we have so far.
Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.
When is Prime Day 2025?
Prime Day 2025 is happening from July 8 to 11. This is the first time ever that the sale is four days long compared to the typical 48 hours.
Do you need to be a Prime member to shop on Prime Day?
Yes, only Prime members get access to Prime Day deals. You can sign up for a Prime membership on Amazon's website or app. New members get a 30-day free trial — Amazon automatically charges you for your Prime membership once the free trial period ends.
Can you shop early Prime Day deals?
Yes, Prime members can shop early deals as the sale approaches. The best way to stay updated about early Prime Day deals is to download the Amazon app, which can notify you about sales in real-time.
What are the best deals to shop on Prime Day?
Products across all shopping categories are on sale during Prime Day, but shoppers won't know exactly what's available until the event starts. The best deals tend to be on Amazon-owned technology like Echo, Fire, Blink and Ring devices, small home and kitchen appliances, beauty products, apparel and back-to-school supplies. You'll also be able to take advantage of Amazon's Lightning Deals, flash sales that give shoppers a short window to purchase limited quantities of specific products.
Looking at Prime Day bestsellers from previous years can give you a sense of what's traditionally discounted. I included examples of NBC Select readers' favorite deals from Prime Day 2024 below.
What is Amazon Prime?
Amazon Prime is the retailer's loyalty program. A standard membership costs $139 a year or $14.99 a month, and new members get a 30-day free trial. Amazon also offers two types of discounted accounts: Prime for Young Adults, which is $7.49 a month for those 18 to 24 years old, and Prime Access, which is $6.99 a month for those who qualify for certain government assistance programs.
Benefits of a Prime membership include access to shop Prime Day deals and free, fast shipping, like free two-day, one-day and same-day delivery. Prime members also get a handful of streaming and entertainment perks, plus they can order groceries online through Whole Foods or Amazon Fresh and sign up for a free Grubhub+ membership.
Is Prime Day twice a year?
Since 2022, Amazon has hosted two Prime Day-level events each year: Amazon Prime Day in July and Prime Big Deal Days in October. So far, the retailer has only confirmed this summer's Prime Day. We likely won't find out if it's hosting Prime Big Deal Days until after July's event.
What countries are participating in Prime Day?
Over 20 countries are participating in Prime Day 2025, including Ireland for the first time. Prime members in the following countries will be able to shop: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States and the United Kingdom.
Why trust NBC Select?
I'm a reporter at NBC Select who has covered Amazon since 2020. In addition to numerous sales stories, I wrote NBC Select's history of Amazon Prime Day and Prime membership guide, both of which I frequently update. For this article, I researched Prime Day 2025 and reviewed information from Amazon press releases.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mirror
3 hours ago
- Daily Mirror
Get a bladeless neck fan from Dunelm for free with this little-known deal
Here's how to beat the heat for free with an exclusive deal Summer is finally here, and with temperatures on the rise, staying cool while out and about can be a challenge. Luckily for shoppers hoping to beat the heat, Dunelm has launched a number of deals to cool down this season. One of the hot items for summertime is the Status Neck Hanging Fan. It's available at Dunelm for £15 and is a compact, bladeless neck fan designed to keep you cool on the go and without any fuss. Although it retails for £15 online, there's a way that shoppers can snap this up for free, thanks to a TopCashback offer. New members of TopCashback, can claim a free £15 signup bonus by signing up for a free account. By joining the free site and purchasing the neck fan at Dunelm, shoppers can effectively get the cooling gadget for free after cashback. Unlike traditional fans, this neck fan design is completely bladeless, meaning no risk of catching your hair or clothing. It rests comfortably around the neck with a flexible hinge for a custom fit and boasts dual air vents that deliver a refreshing breeze on both sides. Alternatively, head to Amazon to shop the Dreo Smart Standing fan for the bedroom. It retails for £74.99. Shoppers can also save 52% on the Midea Electric Stand Pedestal Fan, which is now £28.99 at Debenhams. With five adjustable speeds and a handy digital display showing the speed setting and battery life, it's a brilliant option for commutes, outdoor events, festivals, or relaxing in the garden. The long-lasting rechargeable battery means it's reliable for all-day use, and it recharges easily via USB. At £15, it's already a budget-friendly way to stay cool, but with this TopCashback offer, it's even better value. Online customers have shared their reviews. One person said: "It's a good product, it's good to wear and keeps your neck nice and cold." A second person wrote: "Very good product and just what I wanted for hot summer days." While a third person noted: "A good solid neck fan that was bought for work, and it did the job it was meant to do. I recommend it." On both Dunelm and Amazon where the Status Neck Fan is stocked, there are no negative reviews. However, from looking around at rival neck-wearing products, shoppers may want to bear in mind it has shorter arms than other models as Mumsnet pointed out. For anyone looking to beat the heatwave, this deal is an easy way to bag a useful, portable gadget and get your money back after cashback too. How to get a Dunelm neck fan for free To claim the new member bonus, new members of TopCashback need to sign up via this link Search for Dunelm and click 'Get Cashback Now' Shop and check out as usual Cashback will track and appear in your TopCashback account where it will become available for withdrawal
Daily Record
3 hours ago
- Daily Record
Ninja's 'perfect' pizza oven that cooks 12-inch pizzas in minutes is now £110 off
The Ninja Artisan Pizza Oven with Cover is now £219.95 down from £324.98 at QVC - it's cheaper than Ninja website and Amazon. As the summer season draws near, it brings with it the prospect of garden parties, alfresco dining, and enjoying the sunshine with delectable food. One essential that most people crave during this time is a pizza, but ordering a takeaway for the entire family can be costly. This is why pizza ovens are becoming a must-have item in gardens and homes. However, finding the right one can be challenging, especially one that won't empty your wallet. Fortunately, shoppers are in luck as they can snap up the Ninja Artisan Pizza Oven with Cover from QVC for £219.95, reduced from £324.98 - which is also cheaper than on the Ninja website (£229.99) and Amazon (£229). New QVC shoppers can also get an extra £5 off with the code FIVE4U, bringing the total down to £214.95. The Ninja pizza oven allows shoppers to whip up delicious 12-inch pizzas in mere minutes. It's electric, so there's no need for flames or gas - simply plug it in and start cooking. With five pizza settings such as Thin Crust, New York and Deep Dish, shoppers can perfect their favourite style every time. It even comes with a pizza peel, stone, and a cover to keep it safe outdoors, reports the Mirror. This oven does more than just pizza, as shoppers can bake bread, air fry meals, and prove dough - all outside. It also heats up to 370 degrees and fits a full meal, like chicken wings or chips. There's a window so customers can watch their food cook. Simple controls also make it easy to use, and it's ideal for gardens, patios or balconies. If the Ninja option doesn't tick all the boxes, customers could consider the Argos Ooni Koda 12 Gas-Powered Pizza Oven, priced £299, boasting quick gas ignition, 15-minute cooking readiness, and 500-degree temperature capabilities - resulting in 60-second pizza cooking times. Alternatively, Vonhaus's more budget-friendly Outdoor Pizza Oven, costing £129.99, offers portability, accommodating 12-inch pizzas and rapid heating of up to 350 degrees within 15 minutes. On QVC's platform, buyers have awarded the Ninja pizza oven an average of 4.7 stars out of 5. Comments include: "So quick and easy and the pizzas were lovely. Perfectly cooked every time Also tried the air fryer function and it was to the usual NINJA standard too." One reviewer expressed being 'very impressed', as it exceeded their expectations. They said: "Big enough for a 12-inch pizza but small enough to easily move. The oven heats up fairly quickly, but then retains the heat if making several pizzas." Another said: "Exactly as expected. Feels solid, makes you feel confident it can produce the desired heat, safely and with ease." However, one user noted: "One thing I would say is that the pizza was a bit too dark for me and I've heard others say the same." Another customer commented: "Amazing! Made gluten-free from frozen bases and normal ones from fresh bases and they were the best pizzas we have had in a long time! Toppings - less is more for sure! Really impressed - 3 pizzas in under 15 mins!". The Ninja Artisan Pizza Oven with Cover can be found at its lowest price on QVC.
Evening Standard
4 hours ago
- Evening Standard
Best Kindle deals to shop in the Amazon Prime Day sale
Amazon's own e-readers are usually top of the list when it comes to the biggest discounts, and this year is no exception. Whether you're after the lightweight Kindle Paperwhite for poolside chapters or want to treat yourself to the more luxurious Oasis, the savings are solid. There are also bundles with cases and chargers, perfect if you're buying as a gift or just want everything sorted in one click.
