Twix ad BANNED from TV after being branded ‘dangerous'
Click to share on X/Twitter (Opens in new window)
Click to share on Facebook (Opens in new window)
AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV.
The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other like a Twix.
Sign up for the Entertainment newsletter
Sign up
4
A Twix advert has been banned after being branded "dangerous"
Credit: Getty
4
A watchdog said the ad "must not appear again in its current form."
Credit: BBC
4
The advert featured two caramel coloured cars sandwiched together
Credit: TWIX
However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible.
Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation".
They continued by saying it took place in a "world that was absurd, fantastical and removed from reality"
This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast.
Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving" and "must not appear again" in its current iteration.
Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code".
The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road.
Mars defended the advert, having said both cars were shot "driving at lawful speeds and any emulation would only reflect the legal and safe driving presented."
The final scene showed a Twix bar falling through the sunroofs of the two still attached cars.
This was also accompanied by the tagline "two is more than one".
Original '90s TV ad for N64 game Super Mario 64 now worth thousands
Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring".
The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads."
It's not the first time that a TV ad has been banned from screens.
TV architect George Clarke was paid by Scottish Power to star in their television advert.
It was taken off air by the Advertising Standards Agency for breaching their guidlines.
The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Scottish Sun
a day ago
- Scottish Sun
Weekly horoscope for June 22 – June 28: What the stars have in store for every zodiac sign revealed
OUR much-loved astrologer Meg sadly died in 2023 but her column will be kept alive by her friend and protégée Maggie Innes. Read on to see what's written in the stars for you today. ARIES MAR 21 - APR 20 12 With Mercury sharpening your creative thinking, you possess the ability to review numerous ideas and instantly identify the best one for you. While barriers may still emerge, they will now seem temporary and beatable. In love, it's tempting to keep planning a grand reveal, but your chart is ready for you to simply go for it. A family new moon favors fresh ways of bonding with someone whose name begins with "D." TAURUS APR 21 - MAY 21 12 Sticking to your convictions on a family issue may not be easy, but you can achieve it by consistently returning to the "why" rather than fretting over the "how." While you generally dislike conflict, healthy debate can be very healing for you this week. In terms of passion, the new moon helps loosen any shyness, allowing partners to relate on a new level of absolute honesty. If you're single, "The One" might get your name wrong at first. GEMINI MAY 22 - JUNE 21 12 Your chart grants you the energy to restart a cash calculation; play your part by applying your firmest focus and keeping negative voices out of your head. This is a week of communication ease, thanks to Mercury, as even words you assumed were lost in translation could begin to yield rewards. So, do be patient a little longer. Passion brings back a fantasy face. CANCER JUNE 22 - JULY 22 12 With Mars now established in your connections sector, you have the courage to contact anyone, even when unsure of the response. So, use this while it's hot. If you're in love, a personal new moon is your "try-anything" trump card—ask again, and a partner may have changed their mind. If you're single, no one is out of your league; remember that around someone whose name begins with "K." LEO JULY 23 - AUG 23 12 The logic and mental sparkle of Mercury are all yours for the next few weeks, so how will you use it? From writing effective reports to putting difficult feelings into words, you can persuade and promote in your own unique way. Your words could even feature on a stage or screen. A secret that is starting to bother you needs some attention; the new moon can help. VIRGO AUG 24 - SEPT 22 12 Your focus is on the friendship world, and who may need more from you at this time. This could be the least likely person to ask, yet your moon instinct is strong, so do listen to it. If you're in a relationship, Venus keeps a door open while you decide, but this may not be forever. If you're single, your dream date has so many travel stories to tell. Luck circles someone whose name begins with "F." LIBRA SEPT 23 - OCT 23 12 Choosing the right goal at the right time is your big decision this week, and the light of the new moon is your best guide. Even if an ambition isn't the biggest or most impressive, if it feels right, it is right. But you must promise yourself not to keep looking back—only forward. Love that asks more questions than it answers can be a challenge, but an irresistible one. SCORPIO OCT 24 - NOV 22 12 New destinations and a fresh sense of pushing boundaries make your chart dance this week—there's nothing you can't take on when you set your heart on it. But beware of using this strength to slip over some love-lines, perhaps linked to someone not completely free. A better option can be right there when you truly look. Mercury boosts quick-reaction time for prizes. SAGITTARIUS NOV 23 - DEC 21 12 As your learning ability increases almost overnight, this can be your moment to get back to a study or practical experience course. Previous blocks can be gone, and the road to your future feels wide open. You've also taken lessons on board in love, and even against the odds, you should be safe from repeating a recent mistake. So, do trust your heart again, totally. CAPRICORN DEC 22 - JAN 20 12 So many aspects of yourself may have puzzled you lately, but now Mercury brings some understanding, plus the ability to push forward again. You can deal with doubts and cope with uncertainty, setting a new standard for everyone else in your life. A moon of reconciliation gets two sides talking again, and a team can be back together. Love is lighter, with a two-way sense of fun. AQUARIUS JAN 21 - FEB 18 12 Sticking to a health track, even when it no longer feels like a great fit, is not the Aquarius answer. This week, you can read or hear about something that could be so much better, and you will recognize it straight away. If you're in love, Mercury adds forward-planning to Venus's security, and some big plans can be made. If you're single, a dull date can hide such a hot prospect. PISCES FEB 19 - MAR 20 12 With the heat of the sun and the insight of the new moon both lighting up your creative chart, ideas flow thick and fast, and at least one can be well underway by the weekend. The key is starting strong, even when the plan isn't quite perfect, as you have the initiative to alter it along the way. Passion links to voices, and the way you simply can't ignore one special one.
Scottish Sun
a day ago
- Scottish Sun
Cancer weekly horoscope: What your star sign has in store for June 22
MYSTIC MEG Cancer weekly horoscope: What your star sign has in store for June 22 – June 28 Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) OUR much-loved astrologer Meg sadly died in 2023 but her column will be kept alive by her friend and protégé Maggie Innes. Read on to see what's written in the stars for you today. Sign up for Scottish Sun newsletter Sign up Sign up for the Mystic Meg newsletter. Your info will be used in accordance with our Privacy Policy CANCER JUNE 22 - JULY 22 1 Now Mars is established in your connections sector, you have the courage to contact anyone, even when you are not sure what the response will be. So do use this while it is hot. If you are in love, a personal new moon is your try-anything trump card; ask again, and a partner may have changed their mind. If you are single, no one is out of your league; remember that around 'K'. DESTINY DAYS Gather special people together on Tuesday and Wednesday, and find ways to show them how much you care. Reboot a side-business, or a work overtime plan on Friday. Dress up on Sunday, even just to stay home; love can come knocking! What is your star sign's element? In astrology, the elements — Air, Water, Earth, and Fire signs — serve as foundational principles that influence the characteristics and behaviours associated with the twelve star signs. Earth signs: Taurus, Virgo, and Capricorn The Earth signs are grounded in the tangible and practical aspects of life, embodying the stable and nurturing qualities of their element. These signs are known for their pragmatism, reliability, and strong connection to the physical world, often excelling in matters that require patience and persistence. Air Signs: Gemini, Libra, and Aquarius The Air signs are characterised by their intellectual, communicative, and social nature. This reflects the light and dynamic essence of their elemental influence. Overall, these signs tend to excel in the realms of ideas, relationships, and innovation, bringing a breath of fresh air to their interactions and thought processes. Water Signs: Cancer, Scorpio, and Pisces The Water element signs are profoundly impacted by their element. With each astrological sign, water gives way to emotional depth, strong intuition, and a capacity for deep empathy and connection. Fire Signs: Aries, Leo, and Sagittarius Fuelled by the element of Fire, these fire signs in astrology are known for their passion, boldness, energy, enthusiasm, courage, and a zest for life that often leads them to adventurous and creative endeavours. MAKE THIS THE WEEK YOU Speak honestly and openly, rather than trying to guess what other people expect. Fit more wandering and wondering space into your daily routine TAROT CHALLENGE Your Tarot card this week is the EARTH PRINCESS, a symbol of steady progress, self-belief, and calm, quiet connections. Do not expect steamy hook-ups and thrilling challenges, but emotional moves decided after a period of shared discussion can still be life-changing. Just remember there is a fine line between being patient and being a pushover, in love and money. Fabulous is the home of horoscopes, with weekly updates on what's in store for your star sign as well as daily predictions. You can also use our series of guides to find out everything from which star sign to hook up with for the steamiest sex to what it's like to live your life totally by your horoscope.
Daily Record
a day ago
- Daily Record
Drivers warned that trying to stay cool this weekend could see them fined
Motorists should be wary when using their air conditioning in the hot weather Drivers are being warned that keeping their air conditioning on by leaving their car engine running could land them in the trouble. Drivers could be fined £40 if they are caught breaking The Engine Idling Law under Rule 123 of The Highway Code . The Driver and the Environment' law states that drivers must not leave a parked vehicle unattended with the engine running or leave a vehicle engine running unnecessarily while the vehicle is stationary on a public road. And with temperatures heating up, drivers are being reminded not to leave their engines running idle. Richard Evans, Head of Technical Services at webuyanycar, an online car-buying service, said: 'Idling is the act of leaving the engine of a vehicle running unnecessarily. For example, if you're picking someone up from school and you wait outside with the engine on the whole time, this would be classified as idling. 'Also known as stationary idling, Section 42 of the Road Traffic Act 1988 prohibits leaving your engine on when it is not needed. This act enforces Rule 123 of the Highway Code, which states 'you must not leave a vehicle's engine running unnecessarily while that vehicle is stationary on a public road. 'If you do leave your engine idle, you could face a fine. There aren't many exceptions to engine idling. If you are stuck in a traffic jam, it would be expected that you would turn your engine off as you aren't going anywhere. "On a warm day, keeping the air conditioning on by leaving the engine running may seem like a valid reason, but unfortunately, it is not. One of the few valid reasons to leave your engine idling while you aren't driving is if you need to defrost your windscreen on a cold morning. However, you shouldn't leave the car unattended while you do so. 'If you think you're likely to be waiting for more than a minute, it's best to just turn the engine straight off. If you're loading or unloading goods, waiting at car parks, laybys or pick-up points, turn the engine off too." Car owners can take several steps to keep their car cool before driving, especially on warmer days Use a sunshade: Placing a windshield sunshade inside the front window can block direct sunlight and reduce the temperature inside the car. This is one of the easiest and most effective ways to keep the area cool. Open the windows slightly: Leave the windows slightly open (if safe to do so) allows hot air to escape. This helps release the trapped heat and keeps the inside temperature from soaring. Park in the shade: Whenever possible, park the car in a shaded area. Trees, buildings, or structures can provide some relief from direct sunlight and help keep the car cooler. Use reflective window covers: Reflective covers for the side windows can reduce the amount of heat entering the car from all sides, not just the front. Cover the Seats: Leather and vinyl seats can get incredibly hot. Using seat covers or investing in a cooling seat cushion can help make sitting in the car more comfortable. Park with the front facing the sun: When possible, park with the front of your car facing the sun and the back of the car facing the shade. This helps heat escape through the rear of the vehicle, which may be less insulated than the front.
