
Doctor Who viewers switch off over 'woke, boring rubbish' after storylines featuring trans, non-binary and drag-queen characters exterminate fans
Doctor Who viewers are turning off in droves due to storylines condemned as ' woke ' and 'boring', new figures reveal.
The primetime BBC1 show has taken a turn, with previous star Billie Piper making a comeback while Ncuti Gatwa departs after just two series in the lead Time Lord role.
But while 2.3million viewers tuned in to last Saturday's episode including the Doctor's latest regeneration, it appears many more have been tuning out.
Researchers have found that 42 per cent of Doctor Who fans say the show has got worse since 2005, when the BBC brought it back after 16 years away.
And almost half of current continuing viewers, 46 per cent, say they believe the series now puts social justice and so-called 'woke' issues above quality, according to a poll.
The survey of 2,135 people was carried out by London firm JL Partners, set up by people who previously ran research programmes for Theresa May as Prime Minister.
The apparent slump in popularity for Doctor Who comes after a series of appearances by trans, non-binary and drag queen characters in recent years.
In last Saturday's season finale, Gatwa's Time Lord regenerated and fans got a glimpse of Billie Piper, who played Rose Tyler for 35 episodes from 2005 to 2013.
The new findings suggest that 42 per cent of viewers believe Doctor Who has got worse since being brought back to screens in 2005, with only 18 per cent approving.
Overall, 38 per cent of people responded by saying it put social justice and 'woke' issues over quality - rising to 46 per cent among those still tuning into the show.
James Johnson, from pollsters JL Partners, said: 'This is the first ever major poll done on attitudes to Doctor Who and the results are bleak.
'The public believe a once-great show has lost its way - and their biggest complaint is it puts pursuit of wokeness above entertainment value. The main words associated with it are rubbish, boring, and woke.
'If the BBC want to grow the show's audience once more, they will need a total revamp - and to get back to telling entertaining stories rather than preaching lessons that simply do not have an audience among the British public.'
Other terms featuring most prominently in a 'wordcloud' produced by the polling firm after questioning people were 'weird', 'irrelevant' and 'awful' - but also 'entertaining', 'popular' and 'timeless'.
Billie Piper's character Rose Tyler was a companion to versions of the doctor played by Christopher Eccleston and David Tennant.
Producers are keeping Piper's new role secret, for now, with the BBC saying in a statement after the finale aired: 'Just how and why she is back remains to be seen.'
Doctor Who's 'woke' characters at a glance
Rose Noble: The transgender daughter of Doctor companion, Donna Noble. She is imbued with Time Lord energy which supports her non-binary personality. She famously grilled David Tennant's Doctor for 'assuming' an alien's gender.
Maestro: A non-binary villain played by American drag queen, Jinkx Monsoon. She uses music and singing as a power.
Yoss: A pregnant man from the alien species known as the Gifftans. He reveals that unlike humans, both male and female Gifftans can give birth.
The Doctor: David Tennant's Doctor, in the 60th anniversary episode, hints at being homosexual after encountering an Isaac Newton of Indian heritage who he goes on to call 'hot'.
Showrunner Russell T Davies said in a statement: 'It's an honour and a hoot to welcome her back to the TARDIS, but quite how and why and who is a story yet to be told.'
Piper herself described how Doctor Who had provided some of her best memories - and felt she could not pass up the opportunity to come back.
The former chart-topping popstar said: 'It's no secret how much I love this show, and I have always said I would love to return.
'But who, how, why and when, you'll just have to wait and see.'
If Piper does indeed become the Doctor, she would be the third woman to fill the role.
The Rwanda-born, Scotland-raised Gatwa, 29, was the first Black actor to helm the show, but he was not the first Black Doctor - with Jo Martin having played the so- called 'Fugitive Doctor' in several episodes.
Gatwa took over the role from Jodie Whittaker in 2023.
Whittaker was the 13th Doctor - and the first woman to play the central galaxy-hopping, extraterrestrial Time Lord who regenerates into new bodies, taking over from Peter Capaldi in 2017.
Martin was the second woman to play the title role in a franchise that first aired from 1963 to 1989 before returning in 2005.
Campaigners have accused bosses behind the BBC series of 'promoting the cult of gender ideology' in the latest episodes of the time-hopping romp, which is streamed globally thanks to a lucrative deal with Disney thought to be worth £100million.
After last Saturday's episode was shown, a statement released by the BBC quoted Gatwa as saying: 'You know when you get cast, at some point you are going to have to hand back that sonic screwdriver and it is all going to come to an end, but nothing quite prepares you for it.
'This journey has been one that I will never forget, and a role that will be part of me forever. There are no words to describe what it feels like to be cast as the Doctor, nor are there words to explain what it feels like to be accepted into this iconic role that has existed for over 60 years and is truly loved by so many across the globe.
'The fans are truly the final character and beating heart of this show and I can't thank the Whoniverse, and the Whovians, enough for welcoming me in, and making this such a touching experience.
'I've loved every minute of it, but now is the time to hand over the keys to that beloved blue box and let someone else take control and enjoy it every bit as much as I have.
'I'll truly miss it, and forever be grateful to it, and everyone that has played a part in my journey as the Doctor.'
Meanwhile, Piper said: 'It's no secret how much I love this show, and I have always said I would love to return to the Whoniverse as I have some of my best memories there, so to be given the opportunity to step back on that Tardis one more time was just something I couldn't refuse.'
The development came as it was revealed Gatwa would exit after just two series - with ratings for the stalwart show having fallen in recent years.
The BBC programme was reported to have been paused for an extended break amid criticism about recent plots involving non-binary aliens, incels and even a pregnant male extra-terrestrial.
A small number of social media critics have pointed to the diversity of the cast, a drag queen villain and the introduction of transgender and non-binary characters.
Ncuti's first series as the Doctor attracted between 2.25million and 3.18million viewers - a tiny fraction of what it used to pull in.
The slump came after Russell T Davies returned as showrunner and introduced a string of controversial plots - which included David Tennant's Doctor realising he was gay after developing a crush on the 'hot' Sir Isaac Newton.
Tennant, who stepped back into the Tardis to be the 14th doctor for three Doctor Who 60th anniversary specials, made the hint about his sexuality in a comment to Catherine Tate, who returned as his assistant Donna Noble.
In the exchange about Newton - who appears to be of Indian heritage in the show and is played by Nathaniel Curtis - Donna said: 'Is it just me or was Isaac Newton hot?'
And the Doctor replied: 'He was, wasn't he? He was so hot. Oh! Is that who I am now?'
Donna added: 'Well, it was never too far from the surface, mate. I always thought you...'
In the anniversary special, fans were also introduced to Donna Noble's transgender daughter, Rose, played by trans actress Yasmin Finney.
The 21-year-old, most recognised for her role as Elle Argent in Heartstopper, scolded Tennant's Doctor for 'assuming the gender' of an alien.
Tennant was called out by Finney's character for describing a fluffy rat-like creature called Beep The Meep as 'him '.
Rose lambasted the Doctor's assumption that the alien was a 'he', asking him: 'You're assuming he as a pronoun?'
In an exchange dubbed 'cringe-worthy' by some viewers, the Doctor then apologised and asked Meep if it was a 'he or she or they', to which the creature replied: 'My chosen pronoun is the definite article. I am always The Meep.'
But the scene was slammed by viewers, with the Family Education Trust saying it promoted a 'cult of gender ideology' for young people watching the TV show.
Taking to X, the trust raged: 'The whole episode is dedicated to promoting the cult of gender ideology. Many vulnerable children watch Dr Who - this is dreadful propaganda from the BBC yet again.'
Fans also lamented at the introduction of the screeching, wide-mouthed, ginger-haired non-binary villain, Maestro - played by American drag queen Jinkx Monsoon.
The camp icon, who is seen slithering out of a piano while gurning and laughing maniacally, went viral for correcting another character for using 'him' pronouns incorrectly.
Ncuti Gatwa and Russell T Davies are pictured here attending the Virgin Media British Academy Television Awards 2022 at London's Royal Festival Hall on May 8 2022
In the show, Maestro encounters a man who warns other characters to 'get away from him' - to which the villain replies: 'Them.'
'What?' the bemused man then asks. 'I'm "them", but my notation is "Maestro",' Monsoon's character then replies, before going on to use musical chords as a weapon.
Back in 2018, when Jodie Whittaker was the titular Time Lord, fans were introduced to a heavily pregnant man as one of the side characters.
The 'man' called Yoss is an alien from a species known as the Gifftans. He reveals that unlike humans, both male and female Gifftans can give birth - when men giving birth to boys and women giving birth to girls.
However, both Davies and Gatwa have hit back at flak, with Davies telling BBC Radio 2's 20 Secrets From 20 Years: 'Someone always brings up matters of diversity.
'And there are online warriors accusing us of diversity and wokeness and involving messages and issues.
'And I have no time for this. I don't have a second to bear (it). Because what you might call diversity, I just call an open door.'
Gatwa told Attitude magazine last year that hateful racist comments were 'fascinating, because there's so much energy they're putting into it', adding: 'I think they need to go find a hobby is one thing.'
During his time in the lead role, his companions have included Andor actress Varada Sethu, and ex-Coronation Street star Millie Gibson.
When contacted by MailOnline, a BBC spokesperson said: 'Doctor Who remains one of the biggest dramas on the BBC and is the most watched drama for the under 35s, as well as being one of the most popular brands on BBC iPlayer.'
The corporation confirmed the figure of 2.3million viewers tuning in at home, while saying the episode was also watched in 450 cinemas across the UK and Ireland.
The spokesperson also responded to reports of a new longer-term tie-up with Disney+ by saying: 'As we have previously stated, a decision on any future deal between the BBC and Disney+ regarding Doctor Who is yet to be made and any other claims are pure speculation.'
The changing face of Doctor Who: Every actor who has played the Time Lord
1. William Hartnell - 1963 to 1966
William Hartnell played the iconic Time Lord in his first incarnation, as he crashed to Earth with his granddaughter Susan after being 'exiled' from their planet Gallifrey.
He was initially portrayed as a stubborn old man but a softer side was later shown to him in his compassion as a grandfather and towards his companions.
The initial appearance of the doctor was very different to the modern episodes, with black-and-white filming and shaky effects.
Hartnell's time as the Doctor also saw the first appearances of the Daleks and the Cybermen but years of travel took their toll on the aging Doctor and he collapsed in the TARDIS, leading to the second incarnation.
The First Doctor sadly suffered through ill health while filming, ultimately forcing him to retire from acting. He passed away in 1975, aged 67.
2. Patrick Troughton - 1966 to 1969
Patrick Troughton's Doctor was in stark contrast to his predecessor, and was outwardly scruffy and light-hearted.
In the second incarnation, fans met with new enemies such as the Great Intelligence and the Ice Warriors.
This time also saw the debut of classic series mainstay Alistair Gordon Lethbridge-Stewart (or the Brigadier), when he met the Doctor in the tunnels of the London Underground.
The Second Doctor's time came to an end when the TARDIS landed in the middle of a war-zone, created by a race of alien warlords.
He was able to defeat the plot but was forced to regenerate due to breaking laws of non-interference.
Troughton passed away in 1987 after suffering a fatal heart attack.
3. Jon Pertwee - 1970 to 1974
Many modern-day fans will also know Pertwee for his role in Worzel Gummidge and his Doctor was more prone to action that his predecessors.
After his exile to Earth was lifted, he and his companions travelled to all corners of the universe, along with meeting journalist Sarah Jane Smith.
This era also the first ever multi-Doctor crossover, as the Third Doctor met his two previous selves.
It saw the introduction of prehistoric villains The Silurians and The Autons, who appeared in the first episode of the 2005 reboot series.
Eventually Pertwee's Doctor regenerated following a nasty encounter with The Green Death.
Pertwee is sadly also no longer with us and passed away in 1996.
4. Tom Baker - 1974 to 1981
With his mass of curled hair and legendary striped scarf, Tom Baker was both the longest-serving Classic era Doctor and its most iconic, partly due to his partnership with Sarah Jane, played by the late Elizabeth Sladen.
Tom - now 84 - is also known to younger fans as the narrator for comedy sketch series Little Britain.
5. Peter Davison - 1981 to 1984
Peter's Doctor was dressed as a cricketer and his personality tended towards being indecisive - although he had a vulnerable side.
Even though popularity for the show dwindled through this era, the Doctor and his companion Adric (Matthew Waterhouse) are fondly remembered.
A heart-wrenching scene also saw the first major death of the series, when Adric died trying to stop a space freighter from crashing into prehistoric Earth.
6. Colin Baker - 1984 to 1986
Colin Baker's time as the sharp-tongued Doctor was a turbulent period, with the actor's early dismissal as ratings plummeted leading to a slightly awkward regeneration scene.
After the TARDIS was attacked by villainous Time Lady scientist The Rani, the Sixth Doctor was left injured and regenerated, though his death was never played out on-screen.
In addition, the Doctor was never reunited with his companion Peri (Nicola Bryant).
7. Sylvester McCoy - 1987 to 1989
The Doctor headed into his seventh incarnation with his signature cane and punctuation-printed vest while, as now-EastEnders star Bonnie Langford took on the role of dizzy companion Mel Bush.
However McCoy's tenure in the TARDIS came to an abrupt end when BBC axed the show in 1989.
8. Paul McGann - 1996 and 2013
After a near-decade off-screen Doctor Who was brought back as a TV movie in an American co-production, with Paul McGann taking on the leading role.
This film saw The Master (played here by Eric Roberts) trying to steal the Doctor's remaining lives by opening the Eye of Harmony the TARDIS, which nearly destroyed the Earth.
Luckily, the Doctor and his companion Dr Grace Holloway (Daphne Ashbrook) prevent the Earth's destruction, leading the Master is sucked into the Eye.
It was in this film that fans saw their first glimpse at what a romance between the Doctor and his companion could look like, as they shared a firework-lit kiss in the closing scenes which infuriated fans at the time.
9. Christopher Eccleston - 2005
The series was an instant hit as Rose Tyler (Billie Piper) teamed up with Eccleston's version of The Doctor, this time a leather jacket-clad man with a Northern accent because 'lots of planets have a North!'
A drastic change for the series at this point was the absence of Gallifrey, which had been destroyed - off-screen - in a Time War with the Daleks.
The Daleks took centre stage in this new series with a scary gold exterior, and an explosive finale saw thousands of the alien robots try to conquer a futuristic version of Earth under the leadership of their Emperor.
Sadly Eccleston's tenure in the TARDIS was brief - largely due to reports of disagreements behind the scenes - but his regeneration proved epic, kissing Rose to absorb the TARDIS vortex and save her life.
10. David Tennant - 2005 to 2010
Ask most Doctor Who fans, and they would predominantly name David Tennant as their favourite Doctor and fans became invested in his feelings for Rose Tyler.
It was also the birth of his famous partnership with Donna Noble (Catherine Tate) which saw hilarious banter between 10 and companion.
Ten's exit also saw Russell T Davies step down as showrunner and his closing scenes saw the fan-favourite alone in the TARDIS saying 'I don't want to go' before bursting into regeneration, with viewers of more than 11 million struggling to hold back their tears.
11. Matt Smith - 2010 to 2013
Matt, 27, made for the youngest-ever Doctor as he had big shoes to fill, while Stephen Moffatt took on the reins of show-running.
Known as the 'raggedy Doctor', fears were soon gone as Eleven's sprightly nature and signature bow tie won over fans in a heartbeat alongside companion Amelia Pond.
He stepped down after four years after saying it was long enough in the role.
12. Peter Capaldi - 2013 to 2017
Fans felt the show headed back to its classic roots during Twelve's era as Scottish actor Peter took on the role.
The character was capricious and spiky but became more compassionate over time.
Fans grew to love the friendship between the older Doctor and his companion Clara (Jenna Coleman) while the show's first ever gay companion was introduced in the form of Bill Potts (Pearl Mackie)
13. Jodie Whittaker - 2017 to 2022
Jodie Whittaker took on the then-controversial role of the first-ever female Doctor.
The actress, 41, has portrayed the eponymous Time Lord on-screen for four years, and bowed out of the sci-fi series in her last episode in October 2022. However, the role and the show's script were criticised throughout her tenure.
Her departure featured in the episode The Power Of The Doctor, which even saw a brief return of David Tennant.
14. Ncuti Gatwa - 2023 to present
Sex Education star Ncuti Gatwa is making history as the first-ever black actor to take on the role of the Doctor.
He will be taking on the iconic role from Christmas Day onwards after his first appearance in the 60th anniversary episode, in which the Doctor 'bi-generated', meaning there were two versions at the same time.
He is set to cross paths with new companion Ruby Sunday (Millie Gibson) for the first time.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Telegraph
11 minutes ago
- Telegraph
Pro-Palestine nutritionist gives anti-Israel diet advice
A nutritionist is under investigation after calling for the boycott of Israeli dates. Joan Faria, who runs nutrition clinic Empowered Nutrition, shared a recipe for stuffed dates with almond butter dipped in dark chocolate on social media. But the nutritionist wrote at the bottom of her business Facebook post for the recipe: ' Please boycott Israeli dates – if you can find Zaytoun, buy these as they support farmers in Palestine. These dates were Moroccan.' The bottom section of the post has since been deleted after Ms Faria was requested remove the remarks by the professional body for nutritionists – the British Association for Nutrition and Lifestyle Medicine (BANT). UK Lawyers for Israel (UKLFI) complained to BANT, claiming Ms Faria breached their code of conduct, which states that members should conduct themselves in an 'honourable and courteous manner' and should be a 'professional and independent health specialist'. BANT said they requested that Ms Faria remove the section of her post mentioning the boycott and would be 'reinforcing their professional standards'. 'Unsolicited advice' The letter from UKLFI to BANT, seen by The Telegraph, claimed: 'We believe that by urging a boycott of Israeli dates brings BANT into disrepute. Ms Faria has not demonstrated an honourable and courteous manner, in particular to any Jewish, Israeli or Zionist clients or others who may follow her, or who may see her Facebook post.' It adds: 'By urging people to boycott Israeli dates, Ms Faria has offered unsolicited advice, which is not appropriate for a nutritionist.' The letter also claimed the nutritionist breached Section 29 of the 2010 Equality Act, which states: 'A service-provider must not, in relation to the provision of the service: Harass a person requiring the service, or a person to whom the service-provider provides the service.' The letter adds: 'Ms Faria is creating a hostile and offensive environment for any Jewish, Israeli or Zionist clients or potential clients, by expressing her hostility to Israeli-produced dates and commanding her followers to boycott them.' The letter also pointed out that Jews, Israelis and Zionists have protected characteristics of race, religion or belief according to Section 4 of the 2010 legislation. UKLFI also complained to the regulator, the Complementary and Natural Healthcare Council (CNHC), who told The Telegraph they had 'launched an investigation into the complaint' which was at an 'early stage'. 'She is not prioritising the health of her patients' In a second letter to the CNHC, UKLFI claimed Ms Faria was breaching their code of conduct by not 'respecting privacy and dignity', not following a 'legal duty to promote equality' and not 'avoiding unfair discrimination'. The letter said: 'If Ms Faria is allowing her own beliefs and values to prejudice her clients' care and wellbeing, she is discriminating against products of Israel, for no nutritional or health-based reason. 'She is likely to discriminate against other Israeli products and medicines, which may be the detriment of her patients. 'She is not prioritising the health of her patients, but instead prioritising her own political position. 'If she feels so strongly about her political cause that she boycotts Israeli products on her professional social media pages, she is also likely to treat Israeli or Jewish patients in a less favourable manner.' The boycott calls also drew condemnation from other Jewish groups, with the Campaign Against Antisemitism saying: 'A nutritionist should not be injecting her own inflammatory politics into dietary advice. 'Boycotts like this have real-world effects on the Jewish community. 'The regulator is absolutely right to take this seriously, and we will monitor the outcome with interest.' 'Putting political interests before those of patients' Russell Langer, director of Public Affairs at the Jewish Leadership Council, added to The Telegraph: 'Over the past 20 months, far too many workplaces, including those responsible for the welfare of Jewish and Israeli clients, have seen attempts to import a foreign conflict to the detriment of community cohesion. 'We therefore welcome BANT's confirmation that they will reinforce their professional standards and not allow their members to promote divisive boycotts of Israel in their work.' Caroline Turner, director of UKLFI, said: 'We are pleased that the regulatory bodies for nutritionists are tackling the issue of boycotts and appear to be cracking down on any members who advocate boycotting Israeli food or other items, putting their own political interests before those of their clients and patients.' Israel is a significant exporter of dates, with Medjool dates being a prominent variety. Exports were worth over £174m in 2023, with the UK being a key export destination. 'Always check the label' Various groups, such as the Palestinian Solidarity Campaign (PSC), have launched boycott campaigns and guidance, saying dates should only be bought from Palestinian sources. One bit of PSC guidance says: 'Always check the label when buying dates. Don't buy dates that are produced or packaged in Israel or its West Bank settlements. If no country of origin can be found on the box, check the retailer's website.' Last month, Co-op members urged the retailer to stop selling Israeli products as soon as this summer. Three-quarters of voters backed a motion urging the board to show 'moral courage and leadership' by removing Israeli products from its shelves. Responding to the result, the Co-op announced at its annual general meeting that the motion was advisory, but confirmed it was reviewing its sourcing policy. The CNHC added: 'CNHC Registrants have a legal duty to promote equality and must make sure that their own beliefs and values do not prejudice their clients' care and wellbeing.' A spokesman said: 'The Registrant has been invited to provide her written representations in response to the Complaint.' Ms Faria said: 'Because the CNHC investigation is at an early stage and ongoing, I will not be responding at this stage.'


The Sun
11 minutes ago
- The Sun
Reform on course to win next election with over a third of voters backing Nigel Farage, bombshell new poll reveals
REFORM are on track to win the next election, according to a new poll. More than a third of voters said they will support Nigel Farage's party, as reported by the Telegraph. Figures revealed 34 per cent of poll takers voted for Reform, ahead of 25 per cent who were in favour of Labour. It also emerged only 15 per cent of users elected the Conservatives. This marks the biggest breakthrough for Reform in a poll and in response Mr Farage told The Telegraph: 'This poll shows Reform can and will win the next general election.' The news outlet estimated if the poll was taken in four years time, Farage would win more than 400 seats and a majority. It could see the party leader win his place as the UK's next Prime Minister. The research also suggested Labour would lose around 270 seats, while the Conservatives would have less than 10. Despite the stats, it is important to bare in mind opinion polls and seat numbers are very hard to correlate. A Reform UK source said: 'This is big Reform majority territory.' Meanwhile, Gideon Skinner, senior director of UK politics at Ipsos, said: 'The last year has indeed been a long time in politics, with our first voting intention poll since the election showing just how much the political landscape has transformed since then. 'Reform UK has continued to build on its success, helped by high levels of enthusiasm among its own support and among working class voters in particular, and taking votes from both Labour and especially the Conservatives, who show little sign of recovery.' He added: 'The disappointment with Labour is clear, even among those who voted for the party in 2024. "We know from Ipsos research how difficult it has been to shift entrenched public pessimism over the cost of living, immigration, and the state of public services, and so far, Britons do not think Labour is delivering the tangible change they were hoping for in 2024. "This is reflected in satisfaction ratings for the government and Prime Minister that - while not quite the worst Ipsos has ever seen - are well below the average we usually see coming up to a one year anniversary. "Indeed, they look remarkably similar to the poor ratings received by Gordon Brown in 2008 after the financial crash. Labour will be hoping that the Spending Review will start to switch the narrative to a more positive one of renewal, but the challenge they face is significant. "This research also marks a new methodological approach for Ipsos, using our online KnowledgePanel based on gold-standard random probability sampling, and other changes we have made since the general election. "As with any individual survey it is important to remember that margins of error apply, and results should be interpreted in the round along with other sources of data. "As always, Ipsos will continue to review this new approach, and may make further refinements in the future if necessary." 1 is your go-to destination for the best celebrity news, real-life stories, jaw-dropping pictures and must-see video. Like us on Facebook at and follow us from our main Twitter account at @TheSun.


Metro
15 minutes ago
- Metro
Dragons' Den star reveals strict rule their children's friends must follow
A Dragons' Den star has unveiled her strict rule when it comes to inviting her children's friends over for playtime. Sara Davies, 41, joined the hit BBC show as its youngest ever female investor in 2019. In that time, she has gone on to make several successful investments in companies such as Sibstar, My Chocolate Shop, and Redcote Leisure Ltd. However, in March she revealed that she was stepping away from the show to focus on her business 'for now'. Despite her exit, Sara seems to be turning her attention towards her two children, Oliver, 11, and Charlie, eight, whom she shares with her husband of almost 20 years, Simon Davies. Talking to Daily Mail's Eden Confidential, she said: 'I have a box at the front door, so when they come to my house, they put their phones and iPads in the box, and it stays in my bedroom.' The 41-year-old continued: 'I like to be the fun mam where the other kids come around and I get pizzas, [but] I've seen it where the kids come and have phones and iPads and one of them will withdraw and sit on their iPad. 'I don't want the other parents to think that I'm judging them because they've let their kid [have a smartphone]. 'I'm too nervous to say anything about it in the school WhatsApp group.' Sara is frequently speaking about motherhood to her followers, telling Mother & Baby that her kids help to keep her 'grounded'. The successful businesswoman explained: 'It's hard because I want to give them everything I didn't have, and I have the money and the means to give them everything, but giving them material things isn't gonna make them a better person.' She added that, when she was young, her parents' didn't have much money at all' but going on camping holidays didn't 'affect [her] growing up'. 'I want my kids to grow up like I did—appreciating things and appreciating the value of money. I also had to work for things; it wasn't just given. 'And Simon was the same – we both came from very working class families. We are absolutely on the same page on how we want our kids to grow up.' Breaking the news of her exit from the hit show, Sara wrote on Instagram: 'Little update from me….. 'As this last run of Dragons' comes to an end I have to say I've loved every minute of this series so far and I'm so proud of the businesses I've invested in this year! 'As a lot of you will know, I've taken up my position again as CEO of Crafter's Companion and my business is my big priority this year. And when I commit to a business, I really commit, which is why I find Dragons' Den such a rewarding role. 'As well as filming an incredible show, being a Dragon requires so much dedication and time behind the scenes as you join the life of each business you invest in. 'It means seeing through your investment and committing to your part in that organisation. It's so much more than a TV show. 'That's why I've taken the decision to step away from the Den for now, to focus on my own business, which was my first baby! So I won't be filming with the team this year for the next series.' Recently, Sara backed calls for footballer-turned-pundit Gary Neville to be her replacement on the programme. In her first live TV appearance since sharing the announcement with fans, she told The One Show host Alex Jones exactly why she could see him sitting in the hot seat. 'You know, I loved it when Gary was in last year, Gary Neville. And I feel like he really had that empathy and warmth that I think I bring to the Den that I worried will be lost,' she reflected. Cheekily adding: 'So yeah, Gary for President!' The ex Strictly star founded the global company Crafter's Companion, a retail business that specialises in craft tools, in her bedroom while at university in 2005. More Trending According to reports, earlier this year she again became a major shareholder in the business, returning as chief executive. The entrepreneur, who is from County Durham, was made a Member Of The Order Of The British Empire (MBE) in 2016, recognised for services to the economy. View More » Dragons' Den is available to watch on BBC. Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: I gave gentle parenting a try and absolutely hated it MORE: Disgraced Strictly star slams 'double standards' at BBC after Naga Munchetty 'sex jibe' MORE: Legendary BBC series hailed as 'guilty pleasure' streaming on completely free UK service