ViewMedia and Intelsat to expand TV entertainment in sub-Saharan Africa

This partnership seeks to enhance the variety of channels available and creating new opportunities for ad-revenue generation.
Intelsat has renewed its agreement with ViewMedia, a global media service provider providing a Free-to-Air (FTA) TV platform for sub-Saharan Africa. This renewal, leveraging the Intelsat 20 (IS-20) video neighbourhood and Africa’s premier DTH community, aims to bolster ViewMedia’s business in the region by expanding its entertainment offerings and attracting new channels.
Intelsat will collaborate closely with ViewMedia throughout 2025 to develop new relationships with organisations, including those that handle regional audience measurement databases. This partnership will be instrumental in enhancing the variety of channels available and creating new opportunities for ad revenue generation.
Rhys Morgan, RVP of the EMEA region for Intelsat, said: 'Our goal is to support ViewMedia in providing a diverse range of entertainment channels that cater to the interests of viewers in Sub-Saharan Africa while encouraging their own growth.'
The renewed service will be used across Nigeria and sub-Saharan Africa, ensuring that ViewMedia’s audience continues to enjoy high-quality entertainment content. This initiative underscores Intelsat’s commitment to delivering exceptional viewing experiences and fostering the development of the regional media landscape.

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