Samsonite celebrates 115 years of excellence with the launch of the New Streamlite Collection, blends vintage aesthetics with modern innovation
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Samsonite, the world's leading luggage brand, commemorated its 115th anniversary by hosting an exclusive celebration at the iconic Armani Hotel in Downtown Dubai. The event marked a significant milestone in the brand's illustrious history and featured the official launch of the New Streamlite, a truly noteworthy collection that not only takes the company back to its roots, but also represents its firm commitment to leading the way in the future of travel. The celebration transformed the Armani Hotel venue into an immersive journey through Samsonite's rich legacy, showcasing the evolution from rugged, timeless classics to today's luxurious, tech-savvy luggage solutions. Guests experienced an elegant and visually captivating environment, enhanced by carefully curated vintage props, themed installations, and ambient entertainment that echoed the event's theme: 'Vintage to Modern – From Timeless Classics to Modern Journeys.'
The premium event was attended by an exclusive gathering of prominent social influencers, industry leaders, retail partners, government officials and media representatives, including senior executives from both Samsonite and Grand Stores. The evening also highlighted the successful and enduring partnership between Samsonite and Grand Stores, the official sole distributor of Samsonite products in the UAE for the past 44 years.
Samsonite's 115th anniversary celebration marks a bold new chapter for a legendary luggage line that has endured the test of time, captivating travelers with its timeless design and exceptional craftsmanship. The New Streamlite is a modern reimagining of one of Samsonite's most iconic creations—the original Streamlite case from the 1940s!
Introduced as a signature model, the original Streamlite quickly rose to prominence, becoming a cornerstone of Samsonite's legacy. It was celebrated for its pioneering use of lithographed paper, which delivered exceptional printing quality and durability, along with a distinctive leather-look textured finish. This innovation set a new benchmark in luggage design and established Streamlite as a bestseller of its era.
Today, the New Streamlite pays homage to this legacy with a modern twist, blending timeless design with innovation. Its latest iteration incorporates cutting-edge materials and modern engineering to deliver unmatched functionality and durability.
'The New Streamlite is more than just luggage — it is a bridge between past and present, a celebration of our history, and a testament to how design can evolve without losing its soul.
In introducing this new classic, we wanted to preserve the artistry of its past while embracing the possibilities of modern innovation to deliver smarter and more durable designs for our consumers. We are so proud to invite you to be part of this next chapter.' says Henry Yang, Head of Design, Samsonite Asia Pacific.
The New Streamlite collection embodies a profound respect for Samsonite's heritage while embracing the aspirations of modern travelers who seek timeless elegance without compromising on functionality. Thoughtfully crafted, the collection strikes a perfect balance between classic design elements and contemporary features, offering a refined travel experience that blends style with substance.
The collection includes a briefcase and two luggage sizes—Spinner 55 and Spinner 75—available in two elegant color options: Admiral Blue and Bermuda Green. Key product highlights include: • Aero-Trac™ Whirl Suspension Wheel with Ball Bearing: Equipped with Samsonite's latest wheel technology, the luggage features superior integration that minimizes rolling vibration and noise, providing exceptional stability and maneuverability for effortless mobility on any surface. • Framed Exterior Shell: Durable and robust, both the briefcase and luggage feature a TSA-approved lock frame with a one-touch control panel, allowing easy and secure access at all times.
• Interior Lining and Packing Accessories in Heritage Resort Print: Inspired by the traditional English Paisley pattern with a contemporary twist, this unique print enhances the interior with a soft satin fabric that adds a layer of comforting luxury. The thoughtfully designed interiors feature multiple compartments and high-quality packing accessories, including packing cubes and a luggage cover crafted from premium jacquard fabric, ensuring seamless and organized packing.
A True Collector's Item In celebration of 115 years of excellence, Samsonite is releasing a limited global edition of just 2,025 pieces from this exclusive collection. Each piece will feature a uniquely engraved serial number and a monogrammable tag for personalization, making the New Streamlite a distinctive and highly coveted item for connoisseurs who value tradition, style, and exclusivity.
During the event, guests were presented with exclusive customization options, allowing them to personalize their Streamlite luggage in celebration of the seamless blend of classic craftsmanship and contemporary design.
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