Cadbury launches new limited edition colour-changing Dairy Milk chocolate bars – and they're perfect for hot weather
CADBURY has unveiled a brand new range of limited-edition Dairy Milk chocolate bars that change colour when chilled – and they're ideal for summer snacking.
The new Cadbury Dairy Milk Summer Edition bars and the Iced Latte flavour are hitting shelves across the UK from June 2025, wrapped in cold-activated packaging that transforms in the fridge.
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Based in Birmingham, the chocolate giant confirmed that the special packs use thermochromic technology to reveal vibrant designs – including deck chairs, umbrellas, kites, and inflatables – when cooled. It's the first time Cadbury has launched a product like this.
'This summer, Cadbury Dairy Milk is reigniting the debate around storing chocolate in the fridge,' said Mara Popa, junior brand manager at Cadbury Dairy Milk.
'Our new Cadbury Dairy Milk Summer Editions range features cold-activated packs, reminding consumers that chocolate is a great snacking option in the warmer weather.
'Additionally, our limited-edition Cadbury Dairy Milk Iced Latte tablet is designed to excite consumers with a brand new flavour crafted for summer.
This NPD also features colour changing packaging, highlighting the chilled chocolate trend in a playful way and tapping into the debate.'
The cold-reactive wrappers aren't just eye-catching – they're a clever nod to how Brits really eat chocolate.
According to Cadbury's research, more than half the nation stores their bars in the fridge, especially during the warmer months.
Despite this trend, the brand has advised fans to think twice before chilling their choc. In a post on X (formerly Twitter), a spokesperson warned that the fridge might not always be the best place.
'Chocolate should always be stored in a slightly cool, dry, dark place such as a cupboard or pantry at temperatures less than 21°C to ensure the quality isn't compromised,' they explained.
Still, curiosity is high.
Shoppers beg Cadbury's to bring back 2005 recipe on iconic bar - as they moan current one 'tastes like candle wax'
A whopping 67 per cent of Brits said they're open to trying chilled chocolate, and Cadbury is leaning into that interest with a playful summer twist.
All five bars in the Edition range will be available in major retailers nationwide and have a recommended price of £2.
However, prices may vary depending on the store.
Chocoholics can expect a limited run, so fans might want to snap them up quickly once they appear in shops.
The packaging not only changes colour, but also ties in with the look and feel of a traditional British summer – perfect for picnics, beach days, or just a cool treat at home.
The launch of the iced latte-flavoured Dairy Milk also adds to Cadbury's growing line-up of coffee-infused treats.
The bar combines smooth milk chocolate with a creamy coffee centre and crunchy biscuit bits, designed to satisfy both choc and coffee lovers.
Cadbury has already seen success with coffee-flavoured chocolate.
The Twirl Iced Latte has popped up in B&M stores in recent weeks, earning rave reviews from fans.
Meanwhile, a collab with coffee brand Kenco gave us the chocolate-flavoured mocha – another hit among sweet-toothed sippers.
And it's not stopping there.
From 2 June, the brand will also roll out a limited-edition Twirl White Dipped bar, combining its famous flaky layers with a coating of smooth white chocolate.
A post on Facebook teased the launch, calling it 'unreal, indulgent, smooth, swirly, creamy, melty, new, and mouthwatering.'
Earlier this month, fans also spotted a new Cadbury Dairy Milk Balls pack in shops, drawing comparisons to the nostalgic Cadbury Tasters – small, round chocolate treats first launched in 1996.
With so many launches lined up and a summer full of colourful, cold-friendly packaging, Cadbury is clearly out to make this season a choc-filled celebration.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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