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‘Obsessed' Primark fans race to buy ‘stunning & flattering' summer dress selling at a bargain price in every colour

‘Obsessed' Primark fans race to buy ‘stunning & flattering' summer dress selling at a bargain price in every colour

Scottish Sun25-05-2025

One fashion influencer took to TikTok to show off the dress
FASHION FIX 'Obsessed' Primark fans race to buy 'stunning & flattering' summer dress selling at a bargain price in every colour
YOUR summer wardrobe isn't complete until you find the perfect dress, and this season shoppers are flocking to Primark to bag one that's perfect for dressing up or down.
The retailer is known for it's viral products, and this dress might just be another hit for fashion fans.
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The stunning summer dress is perfect for day-to-night style
Credit: Primark
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Fashion fans have been raving about the dress online
Credit: Primark
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Shoppers said they love how elegant the dress looks on
Credit: Primark
Available in three stunning colours, the Paula Echevarria Lola V-Neck Maxi Dress is set sell out fast as shoppers race to snap it up.
Priced at just £26 and ranging in sizes XS to XXL, the maxi dress has been described as am "elegant V-neck maxi dress with ruffle sleeves."
And even loved fashion influencer Perrie Sian (@perriesian) has been raving about the design as she took to TikTok to show it off.
She said: "This dress is sensational...this is insane. First of all, the fabric is so stretchy, second of all the cut here [neckline] and the cut at the back - are you actually kidding me."
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The influencer continued: "This is insane, I love the fact that they've lined it down to here [thighs] and then you've got the sheer layer. Just gives it that extra bit of something."
sain's viral clip amassed over 702k views, and fellow fashion lovers couldn't get over how stunning the dress looked.
One commented: "The black dress is amazing on you" and a fifth added: "I bought that first dress, its divine."
A second agreed: " "All look so expensive and classy."
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And a third chimed in: "This just doesn't look real for a Primark haul. Everything is GORGEOUS and I can never find things."
Meanwhile, another shopper revealed they also bagged the dress: "That first black dress - I bought it today...Looks unreal on you, so excited to wear mine!"
Fashion fans 'need' Primark's new £14 linen trousers - there's two colours to choose from and they're great for spring
The stunning dress isn't the only reason to dash to Primark right now though, shoppers are also loving two new pairs of gorgeous trousers.
The summer trousers have been touted as 'super comfy and lightweight', and they're also purse-friendly.
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Bargain hunters are sure to be left beaming as the Primark store in Lincoln has taken to social media to show off the new affordable trousers, which are priced at just £14.
Alongside the short clip, which gave shoppers a close-up look at the high street buys, an employee from the Lincoln store beamed: 'The linen trousers EVERYONE needs!!'
The trousers are available in black and cream, and not only are they cute and bloat friendly, but they're perfect for keeping cool in summer too.
The Primark employee further added: 'The weather's warming up, that can only mean one thing… linen trouser time!!'
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These wide leg trousers are designed in a breezy wide-leg shape, making them great for warm days.
They fasten with a drawstring at the comfortable high rise waist and have handy side pockets for the ultimate practical look.

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I'm a size 14 & have found a winning summer dress from Primark – it's floaty, great quality & there's a mini-me version
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I'm a size 14 & have found a winning summer dress from Primark – it's floaty, great quality & there's a mini-me version
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The Sun

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I'm a size 14 & have found a winning summer dress from Primark – it's floaty, great quality & there's a mini-me version

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