Ker balances Wrexham AFC going for it and consolidation
It's a topic that Reds' executive director Humphrey Ker has touched upon, with the club having momentum following back-to-back-to-back promotions from the National League.
However, coupled with ambition is the realisation there's plenty of infrastructure work required at the club.
Speaking to Gabby Logan and Mark Chapman on The Sports Agents podcast, Ker said: 'It's an interesting one, because we talk a lot in the building about momentum. Like, we know that a huge amount of the success we've enjoyed this year was built on the foundations of two seasons ago.
'Our starting XI on the game that we clinched promotion against Charlton... if we hadn't got a couple of injuries, I think you might have had seven, maybe, players starting that game who had been with us in the National League.
'So, for us, that momentum is really important and you think, weirdly, despite all the many, many challenges and that we've got infrastructure issues, we don't have a training ground.
'Our stadium's very small, there's a lot of things that make it a little bit more difficult for us at present, this might be our best shot to go through the Championship.'
Ker touched upon the subject of clubs in the second tier with Premier League parachute payments, which has been reduced with Luton Town's relegation to League One.
While a fourth successive promotion would be welcomed by the club, Ker wouldn't actually mind a mid-table finish as Wrexham prepare for their first season in the second tier in over four decades.
He added: 'I mean, realistically, if someone offered me 10th place now, I'd absolutely bite your hand off and would not worry too much about promotion.
'We're about to pump a load of money into this brand new stand, which is more than a stand for us. It's going to be a club shop.
'It's going to be offices. It's going to be a whole raft of things that go beyond just having an extra 5,000 seats in the stadium.
'We've got to do a training ground as well. We've got an awful lot of stuff we need to do.'
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