Coforge and Nylas partner to streamline customer engagement in Salesforce
By Aman Shukla Published on May 27, 2025, 09:57 IST
Coforge Limited, a global digital services and solutions provider, has entered a strategic partnership with Nylas, a communications API provider, to improve customer engagement and operational workflows within the Salesforce platform. This collaboration combines Nylas' communication infrastructure with Coforge's Salesforce consulting experience to offer businesses a unified, intelligent solution for managing customer interactions.
By integrating Nylas' email, calendar, and scheduling APIs directly into Salesforce, the partnership enables enterprises to automate key communication processes and centralize their scheduling functions. The solution is designed to reduce manual intervention, streamline workflows, and improve CRM performance through personalized, data-driven engagement.
A major focus of this initiative is addressing the communication and scheduling inefficiencies faced by franchise businesses. These organizations often struggle with fragmented communication between franchisors and franchisees due to disparate systems. The absence of synchronized scheduling tools complicates coordination and affects overall productivity.
The integrated solution aims to solve these challenges by providing a Salesforce-native platform that supports bi-directional scheduling and unified communication management. It enables franchisors and franchisees to connect more effectively, ensuring timely coordination without the need for third-party tools or disjointed systems. This enhances day-to-day operations while maintaining the integrity and familiarity of the Salesforce environment.
With this partnership, Coforge and Nylas are delivering a targeted solution for industries that rely heavily on distributed teams and consistent customer engagement, streamlining operations and improving efficiency across the board.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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