'I had never heard of Butlin's but the moment I turned up I knew it'd be wild'

As a resident of the United Kingdom, I was recently told that going to a Butlin's was a rite of passage. As a relatively new resident of the United Kingdom — I had absolutely no idea what Butlin's was. So naturally I decided to spend a weekend at the closest one I could find, stat.
For some context — I moved from India to the UK in June last year and holiday parks were not a popular concept back at home. In fact, you'd be hard-pressed to find one, especially of the same scale and renown. So off I went to Butlin's Bognor Regis to have myself a 'typically British' holiday break. To be fair, Butlin's isn't a holiday park.
It's a holiday resort with all the frills and fancies to keep oneself entertained within its (expansive) boundary walls. Although a literal stone's throw away from the beach, that's not the Butlin's USP. The resort chain prides itself at having enough activities on offer within its premises that guests don't feel the need to turn to the beach for excitement.
Walking into Butlin's with my partner during the May Bank Holiday weekend, almost immediately two things were crystal clear. One, my partner and I were perhaps the only child-free couple for miles. And two, it was going to be a wild weekend.
Butlin's Bognor Regis has three hotels within its premises — the Shoreline, Ocean, and Wave Hotels — along with the Comfort range of rooms and apartments.
I was staying at the Wave Hotel which was fairly close to the action, and quite frankly, delightful. Entering the room, we were greeted by a neon blue glow (it was there in the name, really), yellow interiors, and the most adorable junior room for kids — outfitted with bunkbeds and a quirky porthole on the door.
My 30-year-old self was so excited to have a lie-in on those bunk beds (complete with their own mini-TVs on each level), that I could only imagine how chuffed a child would be to have that space all to themselves.
Butlin's signature white tents hold a whole world within themselves. Complete with an arcade, a bowling alley, pool tables, a couple of bars, restaurants, and a few stages for entertainment shows in and around the space — it's hard to imagine being bored within its tented walls.
You best believe I was a sucker for the arcade games, enjoying myself as much as the swarms of elated children around me. On closer inspection, I found I wasn't the only adult indulging. Seeing the parents in my vicinity become kids themselves was a joy to watch. A spirited game of bowling and a few rounds of pool later, I was in my 11-year-old self's childhood paradise.
For those with kids, there were heaps of live shows on offer including The Masked Singer hosted by Mark Rhodes (of Crackerjack and CBBCs Junior Bake Off fame) featuring masked celebrity participants, Electric Wonderland, Iconic, Snow White and her Magnificent Friends, Animals and Mythical Beasts, and even a meet-and-greet with Gladiators stars Cyclone and Nitro. They were always jam-packed, and with the energy radiating out of them, it wasn't difficult to understand why.
A brand-new addition to Butlin's Bognor Regis' already jam-packed holiday resort is the PLAYXPERIENCE. Having opened its doors to the public in October 2024, the PLAYXPERIENCE was definitely a highlight of my first-ever Butlin's weekend.
Sprawled over two floors and nearly 50,000 square feet, it's undoubtedly a haven for gamers and fans of modern tech.
A VR Cade featuring state-of-the-art VR games, laser tag, techputt (mini-golf), digi darts, escape rooms, glow pong, shuffleboard, a batting cage, and neo games — there's something for everyone is this gamer's paradise.
Equipped with a bar and cafe within the premises, it was safe to say me and my passion fruit daiquiri had a great time while indulging in some neon mini golf. Another definite highlight was playing laser tag with mischievous kids and their equally (over) enthusiastic parents.
Turns out, adrenaline-fuelled, cutthroat competitiveness is all one needs to get the morning going. As we squared off into four teams, it was once again apparent to me that the adults were enjoying themselves as much as the kids. That seemed to be the magic of Butlin's.
The Butlin's all inclusive drinks package felt like a no-brainer. With a good selection of cocktails, spirits, beers, ciders, wines, mocktails, Costa coffee, and soft drinks on offer — it's almost worth walking around with a pulsing neon-orange wristband for three days.
It helps that most of the drinks are fairly delicious and get the job more than done. And with well-placed bars and restaurants throughout the resort site, we never had to go too long without refreshments. There were plenty of options no matter what your budget, whether we were after breakfast or a buffet dinner.
We had the premium dining package booked which sorted our breakfast and dinner on each of the days. Breakfast timings were 8am to 10:30am on all days, and while the spread was extensive and catered to both kids and adults, the actual taste and quality of the food was average for me. But I guess you can't have everything.
We were also surprised when we walked in at 10am the first day - I guess everyone wakes up really, really early as we definitely felt like the odd ones out, with people looking at us like we had two heads! The next day we made it at 9.45am but I still think everyone gets up really early and fuels up - which for me, being the person who likes to maximise sleep and get breakfast at the last minute, was not ideal.
A cute little fairground was the cherry on top of my Butlin's weekend. From go-karts and adventure golf, to mini-rides and a trampoline — the pre-booked All-Action Pass proved to be a success.
My inner Lewis Hamilton came out to play in a spirited round of karting (in which I came first - and no, it doesn't matter that I was one of a handful of adults competing against mainly children).
While I didn't take a swim, the faces of happy families walking around with wet hair and huge smiles plastered on their faces was enough to tell me it would've been a fun experience (when it wasn't raining and unbelievably windy).
So, how did my first Butlin's visit rank as far as holidays go? Three days of fun, games, activities, and kids. Lots and lots and lots of kids. Perhaps the next time I'll return is when I have a little one of my own.
Butlin's offers a three-night Showtime Weekend break featuring staying in a two bedroom Ocean Hotel room in Bognor Regis from £269 on 11 July 2025. Price is based on a two adults sharing and includes all live shows and activities with free flow access to the pool, unlimited fairground rides and access to PLAYXPERIENCE. Dining packages start from £24.95 per adult, per day, £14.95 per junior (6-14), per day and £6.80 per child (2-5). To find out more head to www.butlins.com.

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