
A quarter of Brits are ‘silent savers' who keep their financial affairs private
ARE you a 'financial freewheeler' or an 'anxious avoider'? Take this quiz to find out your financial personality.
The tool will ask you a series of questions based on your approach to conversations around cash in the bank and reveal one of four outcomes.
1
It follows research which revealed a quarter of Brits are 'silent savers' who keep their financial affairs private - with just one in 20 an 'open book' when it comes to money matters.
A poll of 2,000 adults also revealed 18 per cent identify as a 'cautious calculator'; a careful planner and meticulous mathematician when it comes to their finances.
And 12 per cent were a 'casual conversationalist', discussing money in a relaxed manner and sharing personal experiences.
According to psychologist and broadcaster Dr Linda Papadopoulos, the research showed that typically Brits tend to look to avoid conversation around money, despite 50 per cent believing it's a positive thing to talk openly about it.
Speaking in collaboration with KPMG UK ahead of National Numeracy Day on May 21, Dr Linda said: 'The research has shown a real mix of confidence when it comes to finance and dealing with money.
'And confidence is key – this isn't just about maths; numeracy is all around us in every way. We're always dealing with numbers in some form in our lives.
'The good news is, many do rate their understanding, but as soon as things get a little complex, confidence levels drop.
'Talking about numeracy and financial topics more frequently would absolutely help people to build confidence, hearing whether other people thrive or struggle – and enable one another by listening and lending a helping hand.'
When provided with 10 personality approaches to money, only three per cent considered themselves an 'oversharing optimist' and four per cent a 'competitive comparer'.
Respondents are most comfortable speaking to partners (46 per cent), family (20 per cent) and friends (10 per cent) about money but only one per cent would openly discuss it with a work colleague.
And when it does come to chatting about finances with friends and family, 24 per cent do so only a few times a year.
Three in 10 wish they were more comfortable talking about money with others according to the OnePoll data.
More broadly, 88 per cent said they were confident in their ability to work with numbers, but 37 per cent did admit to struggling to understand financial documents such as utility bills and bank statements when it comes to numerical complexity.
While 49 per cent said they openly talk about financial topics such as the value of money (61 per cent) and encouraging responsible spending habits (52 per cent) with their children to increase their exposure from an early age.
And despite a generally strong understanding of numbers, 35 per cent do find themselves short of cash at the end of each month, with 23 per cent lacking funds halfway through.
Typical reasons included unexpected costs (38 per cent), high bills (33 per cent) and not enough income to see them through (29 per cent).
However, a lack of savings, bad budgeting and money mismanagement equated to 28 per cent of reasons why.
With 30 per cent of those polled saddled with a form of debt, such as a credit card, mortgage or loan.
Bina Mehta, chair at KPMG UK, which commissioned the research, said: 'Number confidence can have a significant impact on our lives, especially when it comes to understanding 'everyday' numbers like mortgage or credit card interest rates.
'Good numeracy skills can improve confidence with financial decision making, enhance job prospects, and even guard against vulnerability to fraud and debt, all of which contributes to a healthier and more inclusive economy.'
Sam Sims, chief executive at National Numeracy, added: 'This research highlights just how deeply personal our relationship with money is - and how confidence with numbers shapes our financial decisions.
'While it's encouraging that so many people feel confident with numbers, the reality is that millions are still struggling with budgeting and understanding bills and financial documents.
'We know that boosting numeracy isn't just about being better at maths - it's about building the confidence to face everyday financial challenges and make informed decisions.
'That's why National Numeracy Day exists: to inspire people to feel good about numbers and take that first step towards improving their skills - because better numeracy can lead to better opportunities, and brighter futures for everyone.'
TOP FIVE MONEY PERSONALITIES BRITS RELATE TO MOST
1. Silent Saver - Prefers to keep financial matters private, rarely discussing savings or investments with others.
2. Cautious Calculator – A careful planner and always analyses financial decisions, often creating detailed budgets and tracking expenses meticulously.
3. Casual Conversationalist – Discusses money in a relaxed manner, often sharing personal experiences and anecdotes without much concern for details.
4. Reluctant Realist - Talks about money with a pragmatic approach, acknowledging financial challenges and limitations.
5. Generous Mentor – Loves to share financial advice and tips, often helping others with budgeting and investing.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Auto Car
an hour ago
- Auto Car
MWIC Bonus Episode 13: Autocar Meets car designer Julian Thomson, GM Advanced Design Europe
Close Julian Thomson is one of the world's best car designers and if you don't know the name, you'll know his cars. As Lotus's chief designer he designed the Elise and at Jaguar Land Rover created the LRX concept, which went on to become the Range Rover Evoque. But most of Thomson's career has been spent in advanced design and that's where he finds himself now, at General Motors' new advanced design centre Europe. Why does GM need a European design centre and what will it do? Join Steve Cropley and Matt Prior as they put these questions and many more to one of the world's most eminent car designers.


Daily Mail
an hour ago
- Daily Mail
EXCLUSIVE Nicola Peltz is spoiled. Do they realise what their sneering sounds like?: After 'tight' accusation David and Victoria's friends call KATIE HIND and let rip - and reveal true story
When Brooklyn Beckham turned 15, he got a job as a barista in a Kensington coffee shop where his remuneration was a modest £2.68 per hour. It was part of a plan by his parents, David and Victoria, to teach their children the value of money.


Auto Blog
an hour ago
- Auto Blog
Toyota Aims to Meet Stateside GR Corolla Demand with UK Production Line
Toyota's GR Corolla is one hot ride On paper, it is easy to understand the hype for the Toyota GR Corolla. For $39,995, car enthusiasts can pretty much get the closest thing to a WRC-winning rally car that money can buy and that your DMV will let you register for road use. While it shares its body with a practical five-door hatchback, Toyota's Gazoo Racing division stuffed lots of high-performance toys for unlimited smiles per gallon, including a turbocharged 1.6-liter three-cylinder engine producing 300 rampageous horsepower under the hood, an all-wheel-drive system, track-ready suspension, and a stiffened chassis. 2025 Toyota GR Corolla — Source: Toyota Toyota isn't faffing about with American demand for its pocket rocket With all this in tow, it is easy to see how Toyota's fast, little hatchback could be a sleeper hit that is taking the automaker by surprise. According to a new report by Reuters, insiders say that demand for the all-wheel-drive pocket rocket in the U.S. is so high that it is making a major production shift to satisfy their cravings. According to two sources close to Toyota, the Japanese automaker is moving some GR production from Japan to the UK in order to reduce the delivery wait times for export vehicles for the North American market. Currently, the GR Corolla is built on a dedicated assembly line shared with the GR Yaris at Toyota's Motomachi plant in Toyota City, Japan, which is reportedly insufficient to satisfy enthusiast demand in the U.S. and Canada. To accommodate this, Toyota will spend nearly $56 million to dedicate one production line at its plant in Burnaston, Derbyshire, in the UK. When it comes online in 2026, this line will be capable of producing 10,000 cars per year for export to the North American market. Opened in 1992, Burnaston uses some of Toyota's advanced production technology to pump out cars as fast as one per 60 seconds. Already, the English factory produces the Toyota Corolla hatchback, the vehicle on which the GR Corolla is based. The 2025 Toyota GR Corolla on the streets of SoHo in New York City. — Source: James Ochoa However, one Toyota source who spoke to Reuters said that the automaker will temporarily dispatch engineers to the English factory to share its expertise and knowledge with the workers on building such a car. The sources who spoke with Reuters emphasized that GR models like the GR Corolla and GR Yaris require more time and effort to produce than their non-GR counterparts because of the many procedures that machines cannot do. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Moving production of high-margin cars to the UK can be a tariff power move. Although Toyota produces and sells a smaller chunk of GR Corollas compared to its more mainstream models, Toyota insiders note that their higher price tags compared to 'regular' Corollas command higher margins for the company, which could be a good deal, given the tariff situation currently at hand. Earlier this month, the Trump administration brokered a trade deal with Kier Starmer and the British government to reduce tariffs on UK vehicle imports from 27.5% to 10%. While automakers seem to get a break, the Trump administration restricts this 'special rate' for the first 100,000 cars automakers bring on American shores. Toyota insiders told Reuters that the move was not made because of President Donald Trump's tariffs on imported cars. 2025 Toyota GR Corolla — Source: James Ochoa Final thoughts I am not surprised that Toyota would be considering this move, as there seems to be something about the UK and hatchbacks. Previously, the last generation of Honda Civic Type R was made in Swindon, England, alongside production of the 'standard' Civic Hatchback destined for American shores. Nonetheless, the GR Corolla is an exhilarating car, even when equipped with an automatic transmission. However, I do hope that when they make this shift, Toyota GR fans will be vigilant for any noticeable differences in build quality compared to units from the Motomachi plant. Those GR engineers have a lot on their plates. About the Author James Ochoa View Profile