Inaugural World Franchise Day celebrates sector's growing potential
11 June 2025 22:08
SARA ALZAABI (ABU DHABI)The pivotal role of the franchise sector in supporting the national economy and empowering entrepreneurs came to the fore during a forum held in Abu Dhabi on Wednesday to mark the inaugural World Franchise Day, to be marked annually on June 11. Titled "Franchise Unites Us and Innovation Leads Us", the forum was organised by the Emirates Franchise Association, affiliated with the Abu Dhabi Chamber of Commerce and Industry, in collaboration with the Khalifa Fund for Enterprise Development and the Abu Dhabi Businesswomen Council.The event, held at the Abu Dhabi Chamber's headquarters, brought together entrepreneurs, decision-makers, and representatives from government and private sector entities involved in or interested in the franchise sector.In her opening remarks, Noor Al Tamimi, Chairwoman of the Emirates Franchise Association, reaffirmed the franchise sector's role within the UAE's economic ecosystem, especially considering national efforts to diversify sources of income and promote an entrepreneurial culture. She emphasised that franchising today is a practical tool for business growth, enabling entrepreneurs to operate within an integrated operational system, allowing them to benefit from knowledge, training, and institutional support.Al Tamimi said: "The Emirates Franchise Association continues to implement its national strategy aimed at enabling Emirati brands to expand locally and globally. The relaunch of the Association's corporate identity has been a significant turning point in its journey, especially after it received official recognition from the World Franchise Council, which made it the accredited representative of the UAE at this international forum."The franchise sector is witnessing rapid growth both locally and internationally. In the UAE, revenues have exceeded Dh100 billion annually, with an annual growth rate of 15%, while global revenues surpassed Dh6 trillion, according to the Abu Dhabi Chamber.In the MENA region, the total market value is estimated at over Dh120 billion. Globally, the sector encompasses more than two million franchisees, providing jobs for more than 19 million people, reflecting its vital role in supporting economies and promoting entrepreneurship, it added.In a recorded speech presented during the forum, Simon Bartholomew, Secretary General of the World Franchise Council, stressed that World Franchise Day celebrates the global franchise community in recognition of its contributions to the international economic landscape and raises awareness of the franchise sector's role in shaping modern economies.
UAE a Global Franchising Hub Speaking to Aletihad, Al Tamimi stressed the UAE's growing influence as a global franchising hub."The UAE naturally is the most suitable host for this, because of the ease of doing business, the support our leadership provides, and the national focus on diversifying beyond the oil sector. Today, we have surpassed $30 billion as a market size for franchising - and there is still room for further expansion."Explaining the vision behind the Emirates Franchise Association, she noted that their main goal is to enhance the franchising ecosystem in the UAE and make it a global powerhouse for franchising.She further highlighted the enabling environment already in place, pointing to Abu Dhabi's position as a global centre for franchising and innovation."Abu Dhabi today is a franchise-friendly environment. Take Khalifa Fund for Enterprise Development, for example - it supports SMEs with funding specifically to help them scale through franchising. If you apply and meet the criteria, you can receive a grant to prepare your brand and business for the franchise model. And that is just one of many initiatives both the Khalifa Fund and Emirates Franchise Association provide to support growth."
'A Golden Platform' Mona Saqr Al Matrooshi, Board Member of the Ajman Businesswomen Council and Director General of the Ajman Society of Social & Cultural Development, told Aletihad that events like International Franchise Day offer real value for aspiring entrepreneurs."Many people do not have enough background in franchising," she said."This event is a true investment opportunity - where they can meet franchise owners, exchange ideas, and grow their businesses. It is a golden platform for those who know how to seize opportunities.""With the UAE's open economy, every citizen or resident should have their own project. What matters is knowing when and how to seize opportunities."Entrepreneur Mohammed Al Nuaimi said "franchising is a shortcut" for those who want to start a business without sufficient experience."The brand provides you with the readiness-from the basic structure to the complete business manual. The entrepreneur only needs to study the brand's suitability for the local market, whether in the UAE or the Gulf Region, and then start operating in record time. However, if they want to establish a project from scratch, they need to conduct a feasibility study, analyse the market, and identify the target group. They can then choose the appropriate sales model."
'Gaining Financial Freedom' Also speaking to Aletihad, Ebraheem Al Samadi, founder and CEO of Forever Rose, highlighted the potential of franchising in shaping the UAE's business future."Franchises offer people the opportunity to gain financial freedom, take responsibility for their careers, and run their own businesses. It is a ready-made platform. I see this as a launchpad for more billionaires and millionaires in the future.""From cafés to restaurants, franchising is everywhere. It plays a vital role in driving economic growth, and the UAE has the potential to be a franchise hub for the entire Middle East. Anyone seeking a franchise in the region will look to the UAE as their go-to destination," Al Samadi said.Athraa Al Saigal, Founder and Partner of Rolling Wheels Entertainment, told Aletihad that franchising is a smart path for rapid, efficient expansion."My advice to anyone with a project they believe in is to adopt the franchise model. It saves time, effort, and money. Instead of spending 7 million on 7 branches, I invest 1 million in one location while others expand the brand under the same system. As the founder, I benefit from franchise fees-both upfront and monthly."However, she urged patience and preparation. "Do not rush into franchising. You need at least two to three years of stable operations, with fully documented processes, before expanding. Let your business mature first - then grow with confidence."
Meeting of Minds The forum included a dialogue session called "Meeting of Minds," bringing together leading franchise owners in the UAE, along with specialised consultants and industry experts. They discussed key opportunities and challenges related to expanding local franchises, along with the legal, operational, and financial support mechanisms needed to enhance their competitiveness and sustainable growth.The program also featured an interactive visual presentation highlighting the Association's achievements and showcasing successful Emirati brands that have expanded locally and internationally through franchising.
The event also included several accompanying activities, most notably the "Franchise Walk," which showcased a selection of local and international brands. In addition, the Association organised advisory sessions in collaboration with several consultancy firms, offering specialised professional guidance on the legal, regulatory, and operational aspects of the franchise model.
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