Singapore actor Ayden Sng gets publicity boost in China for upcoming shows
Singaporean actor Ayden Sng is represented in China by Chinese production company Huanyu Entertainment - co-founded by Yu Zheng. PHOTO: YU ZHENG/WEIBO
Singaporean actor Ayden Sng's career in China has been given a boost after top Chinese producer and screenwriter Yu Zheng posted about him on social media.
Sng, 31, is represented in China by Chinese production company Huanyu Entertainment – co-founded by Yu – as part of a partnership between Huanyu and Mediacorp's artiste management arm The Celebrity Agency.
'Recently, many friends have noticed our artiste Ayden Sng , who is one of the top 100 handsome faces in the world,' Yu wrote on May 24. The 47-year-old was referring to the Mediacorp artiste placing ninth on TC Candler's The 100 Most Handsome Faces list released in December 2024.
'He looked cool in his previous magazine photoshoot, but I didn't realise that he could be so thoughtful when he was making coffee offline,' Yu added.
Sng recently acted in Chinese period romance drama Perfect Match, his first production in China, which aired in January and February.
Best known for helming the period drama Story Of Yanxi Palace (2018), Yu said that many netizens have since noticed that Sng was the actor who played the role of Yan Zimei in Perfect Match.
'Now that you know, please pay more attention to Ayden Sng's Weixiao Yihaodian and Feud,' Yu said, referring to Sng's upcoming shows.
Sng thanked Yu under the post, writing: 'I will definitely work hard and live up to your trust.'
The actor is set to appear in Chinese upcoming reality show Weixiao Yihaodian, which can be translated as Smile Cafe No. 1.
The series features 35 celebrity trainees who will go through almost a month of professional training before they are divided into groups. They will then go to different cities in China to run beverage stores, and take part in product development and store operations, according to a synopsis of the show.
The reality show is led by veteran Chinese actor Tang Guoqiang, who is best known for portraying Chinese leader Mao Zedong in movies and TV series.
Sng, who has changed his Weibo name to 'Ayden Sng of Weixiao Yihaodian', shared about the reality series on his account.
'I will do my best to develop food and beverages and present perfect works for you,' he wrote in Chinese, posting a promotional poster of himself on the show.
Sng will also act in upcoming Chinese fantasy series Feud, which stars Chinese actress Bai Lu and Chinese actor Joseph Zeng.
In Singapore, Sng has been nominated for Most Popular Rising Star Award at Mediacorp's Star Awards, with the ceremony scheduled for July 6.
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