DeRUCCI: A Global Pioneer in Healthy Sleep, Originating from China
06/21/2025, Dongguan, china // KISS PR Brand Story PressWire //
From June 19 to 20, 2025, the 2nd Global Going Global Summit and Mid-Year China Industry Forum, themed 'Born Global · Inclusive Growth', was successfully held at Marina Bay Sands Convention Centre in Singapore.
As a landmark event marking the internationalization of Chinese brands, the summit brought together senior government officials, scholars, and renowned entrepreneurs from across the globe. More than 1,000 leaders of outbound Chinese enterprises convened in Singapore to explore a new pathway for China's global expansion—from 'capacity migration' to 'civilizational coexistence.'
As an official brand partner of the summit, and a leading force in China's home furnishing industry and high-end sleep sector, DeRUCCI showcased its global influence. The company's participation highlighted the determination and depth with which Chinese brands are advancing in the field of healthy sleep, setting new benchmarks on the global stage.
Sleep Economy: Opportunities and Challenges in a Trillion-Dollar Blue Ocean
Today, insomnia and poor sleep quality have become widespread issues affecting hundreds of millions of people across the globe—fueling an unprecedented boom in the sleep economy. According to consulting firm Frost & Sullivan, the global sleep economy is projected to reach USD 585 billion by 2025.
This growing challenge has prompted high-net-worth individuals—who prioritize wellness and quality of life—to actively seek ways to improve their sleep. With increasing spending power and awareness, the sleep sector is emerging as the next high-margin category, following in the footsteps of nutrition and fitness.
Among the wide range of sleep solutions, premium bedding has drawn particular attention for its direct impact on sleep environments and measurable improvements in sleep quality. However, this is also a fast-growing and highly competitive space. The key question is: How can brands win the trust of high-end consumers and secure a foothold in the global market?
DeRUCCI, evolving from a market leader in China to a global benchmark in healthy sleep solutions, offers a compelling answer.
Innovation-Driven: Transforming the Sleep Experience Through Technology
In the high-end bedding market, product innovation is the key to brand differentiation. Achieving this innovation depends on technological breakthroughs in R&D and uncompromising quality control in manufacturing.
For over two decades, DeRUCCI has remained committed to its mission of helping people sleep better. Guided by the principle of technology-empowered sleep, the brand integrates cutting-edge advancements—such as ergonomics, material science, and AI algorithms—into every aspect of product design.
At CES 2025 in Las Vegas, DeRUCCI showcased its latest AI-driven innovations: the T11+ Smart Mattress and the T11PRO Smart Bed, which features an intelligent adjustable slatted frame. These products represent a full-spectrum AI application—from mattress to bed frame—delivering customizable entertainment before sleep, real-time comfort optimization during sleep, and assisted rising after sleep.
The underlying algorithm has been upgraded to AI Tidal Algorithm 2.0, enabling the system to track users' historical body movement data for deeper, more accurate analysis and smarter responsiveness.
DeRUCCI's commitment to innovation also extends to manufacturing. At its smart factory in Dongguan, built to Industry 4.0 standards, AI algorithms are used to optimize raw material cutting and assembly, reducing the customized production cycle to as little as three days.
This highly flexible manufacturing capability empowers DeRUCCI to rapidly meet diverse market demands across different regions—enhancing both operational agility and customer satisfaction.
Born Global: Localization Strategy for Cultural Resonance
True globalization goes beyond market expansion—it requires a deep integration of culture and local consumer needs.
As DeRUCCI expands globally, it adheres to a dual strategy of global R&D with local customization, anchored by the localization of sales, manufacturing, and talent. To meet the firmer comfort preferences of European and North American consumers, DeRUCCI has introduced high-density support mattresses. In Southeast Asia, it has developed antibacterial and anti-mite fabrics designed for the region's humid climate.
For channel development, the brand has partnered with France's MDL Group to accelerate its entry into high-end home furnishing markets in Europe. In North America, DeRUCCI reaches its target audience through e-commerce platforms such as Amazon and Walmart.
Today, DeRUCCI operates more than 5,400 stores across 10 countries. While online engagement is essential for durable consumer goods, in-person experience remains irreplaceable. After all, high-end bedding directly influences sleep quality—and by extension, overall well-being. Giving overseas consumers the opportunity to physically test DeRUCCI mattresses helps them truly appreciate their ergonomic support, firmness adjustability, and the innovative role of AI in sleep technology.
Whether in luxury shopping malls in bustling cities or street-level stores in prime locations, DeRUCCI creates carefully curated, comfortable spaces where consumers can immerse themselves in a premium sleep experience.
Amid global headwinds and rising consumer expectations, DeRUCCI continues to write a remarkable brand story—driven by technology, rooted in craftsmanship. It proves that real globalization is not about replicating products, but about solving universal problems through innovation and creating value through cultural resonance.
As the Eastern name DeRUCCI appears in New York, Berlin, and Sydney, what the world sees is more than the rise of a Chinese brand—it is a new possibility for healthier, happier living.
Organization: DeRUCCI
Contact Person: DeRUCCI
Website: global.derucci.com
Email:[email protected]
Facebook: DeRUCCI
Instagram: derucciofficial
Country: China
City: DongGuan
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