Ramadan 2025: Snapchat announces new features for GCC users
Snapchat is introducing new features for brands to engage with users during Ramadan in the GCC.
The platform has launched Sponsored Snaps, an ad placement tool that allows businesses to deliver full-screen vertical video messages directly into Snapchatters' Chat inboxes.
The initiative is being introduced first in Saudi Arabia and the UAE during Ramadan.
Snapchat announces ramadan offerings with sponsored snaps in Saudi Arabia, UAE
'Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community's inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators,' Hala Zgeib, Head of Luxury MENA at Snap Inc. said.
Snapchat sees high engagement in the region during Ramadan. In Saudi Arabia, GCC audiences open the app over 45 times a day, with 10 billion stories viewed daily. Augmented reality (AR) lenses are used over 220 million times each day.
Shopping becomes a communal activity during the month, and Snapchat's features support brands in raising awareness, gaining consideration, and driving conversions.
Snapchat is also bringing back the Snap AR Ramadan Mall after 16 million shoppers visited in 2024. The updated version reflects the design of old towns and modern shopping districts in the GCC.
A new AR experience, HAZAR FAZAR, is also launching. It presents stories rooted in GCC culture through branded AR lenses. These lenses are activated by riddles and feature unique characters.
Brands can also engage audiences through Snapchat Creators. Creator Midrolls, the Creator Collab Studio, and sponsored or promoted Creator content allow businesses to collaborate with popular Snap Stars.
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