The GIST Expands Beyond Sports With Launch Of New Lifestyle Newsletter
The GIST is launching a new lifestyle newsletter focused on topics that exist at the intersection of ... More sports and culture, like fashion, entertainment, health & wellness, beauty, and leisure. (Photo byof Paige Bueckers on the "Orange Carpet" at 2025 WNBA Draft)
Last fall, The GIST – a female-founded sports media brand that provides equal coverage to women's and men's sports – celebrated a major milestone: surpassing one million newsletter subscribers. That achievement underscored the brand's commitment to championing gender equity in sports media and its success in building a loyal, engaged audience. Now, The GIST is poised to broaden its horizons with the launch of its new lifestyle newsletter: The Group Chat.
'The GIST has always been fan-first; we're constantly asking for information about what [our audience] likes, what they don't like, and we're looking at their behavior across our ecosystem,' said Ellen Hyslop, co-founder of The GIST. 'Then at the same time, we're always looking at macro trends, data, and what we're seeing more broadly in terms of consumption.'
What The GIST has gathered by listening to consumer feedback and following the trends is that content intersecting sports and culture – such as entertainment and fashion – has consistently garnered high engagement and attracted new followers. The Group Chat will dive into entertainment, health & wellness, fashion, beauty, and leisure – all areas that have naturally resonated with The GIST's audience.
'Leagues, teams, and a lot of niche properties do really well speaking to an avid fan and an existing fan, but the only way that the industry is actually going to grow is if we're speaking to this next-generation fan and this different type of fan that a lot of people have forgotten,' said Hyslop. 'A lot of the ways that they want to consume content is actually through this lifestyle lens.'
This expansion aligns with The GIST's mission to redefine sports fandom. At the core of The GIST brand has always been a push to make sports media more inclusive, particularly for women and underrepresented audiences. Hyslop co-founded The GIST with college friends Jacie deHoop and Roslyn McLarty back in 2017 after recognizing that the sports media landscape was male-dominated in almost every facet. At the time, women's sports and female athletes received less than 4% of sports media coverage, and less than 14% of sports journalists were women. The co-founders set out to create a sports media company that centered women – one built for sports fans who don't fit the 'traditional' avid sports fan mold.
Now, by venturing into lifestyle content, The GIST hopes to continue challenging traditional notions of sports media, offering diverse entry points for fans – especially for women. By examining media consumption trends of Gen Z and Millennial women, Hyslop and her team were particularly surprised to learn that:
After learning these insights, Hyslop and the team knew there was an opportunity to meet women where they are when it comes to the types of content they're actively seeking.
'Women are so multidimensional, and we need to make sure that the content we provide them is also multidimensional and touching on their other hobbies,' said Hyslop. 'The next generation is consuming content and wanting sports content in such a different way than we've ever seen before.'
The inaugural issue of The Group Chat is set to launch this Sunday to coincide with the Boston Marathon, focusing on the rise of run clubs and their significance in female independence. Future editions will cover topics like athletes at The Met Gala and the intersection of sports and fashion.
As The GIST continues to grow, lifestyle content and this redefinition of fandom will remain central to the brand's strategy.
'Sports drive culture and sports influence culture, whether we even recognize it or not. Whether it's in an everyday hobby like pickleball or running, or whether it's in the clothes that we wear,' said Hyslop. 'When we celebrate that, I feel like that provides even more space for people to feel like they are a sports fan.'
"The Group Chat" is The GIST's newest venture, a weekly lifestyle newsletter that will launch on ... More Sunday, April 20, 2025.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
23 minutes ago
- Yahoo
Brittney Griner Sends Seven-Word Message to Liberty Star Natasha Cloud
Brittney Griner Sends Seven-Word Message to Liberty Star Natasha Cloud originally appeared on Athlon Sports. On Tuesday, before tip‑off between the New York Liberty and Atlanta Dream, former Phoenix Mercury teammates Brittney Griner and Natasha Cloud shared a heartfelt reunion during pre‑game warmups. Advertisement The two embraced in what fans immediately recognized as a special exchange, one born of mutual respect and shared history. Griner later posted pictures of that encounter on Threads. Under one, she penned a playful seven‑word message. 'Didn't know you could jump that high,' She said. The lighthearted jab carried a genuine admiration. Cloud didn't miss a beat, however. She responded with her own witty reply, saying, "I just knew 6'8 wanna finna scoop me🤣😉'. Atlanta Dream center Brittney Griner (42) shoots from the foul line.© Dale Zanine-Imagn Images The Liberty later on bested Atlanta with a score line of 81-86. Griner underperformed in that match with only nine points, two rebounds and two blocks. Cloud added seven to her team's tally, with one rebound, five assists and one steal. Advertisement That match ended the commissioner cup final hopes for Atlanta, losing the top spot to Caitlin Clark's Indiana Fever, who beat the Connecticut Sun to secure their spot on July 1 against the Minnesota Lynx. Griner has always been that loving figure among her teammates, be it former or present. Sophie Cunningham has major respect for the veteran and also shares a special bond with Griner. Her present teammates, especially Rhyne Howard and Allisha Gray, adore her. 'Having her on the court with me, I get to take a deep breath because she's a force on offense and defense… She's trying to make my job easier.' Howard said back in May. Advertisement Griner has also echoed the same love for them. 'Those three ladies[Howard, Gray, and Jordin Canada] right there… Everything they've shown me and my family… Every time you came to play here, you just felt the atmosphere.' Related: WNBA Made Paige Bueckers Announcement After Game Against Sun This story was originally reported by Athlon Sports on Jun 22, 2025, where it first appeared.
USA Today
an hour ago
- USA Today
Chicago Sky vs. Atlanta Dream: TV channel, time and how to watch WNBA
The Chicago Sky will be looking to find some good news Sunday as they visit the Atlanta Dream in WNBA regular season play. Chicago (3-9) will be playing its second game in a challenging stretch featuring three contests in four days. That sequence didn't get off to a good start, as the Sky suffered a blowout home loss against the Phoenix Mercury on Saturday. Despite Angel Reese's dominance on the glass, the Sky have struggled mightily with turnovers and are one of the WNBA's least-efficient offenses. That doesn't bode well against Atlanta (9-4), which has turned the ball over fewer than 12 times a game, the best such figure in the WNBA this season. The Dream are also the most prolific rebounding team in the league this season, while guard Allisha Gray – who is in the top 15 league-wide in points-per-game, assists-per-game, and three-point field goal percentage – is firmly in the MVP race. Here's how to watch Sunday's WNBA game between the Sky and the Dream. WNBA All-Star Game: Caitlin Clark, Napheesa Collier lead in All-Star Game fan voting What time is Sky vs. Dream WNBA game? The WNBA regular season game between the Chicago Sky and the Atlanta Dream is set to start at 3 p.m. ET on Sunday, June 22 at Gateway Center Arena in Atlanta, Ga. How to watch Sky vs. Dream WNBA game: TV, stream
USA Today
an hour ago
- USA Today
Indiana Fever vs Las Vegas Aces: TV channel, time and how to watch
As the 2025 WNBA season continues to heat up, the Indiana Fever prepare to face off against the Las Vegas Aces at T-Mobile Arena on Sunday. The Fever are aiming to recover from their recent 88-77 loss to the Golden State Valkyries. Despite the defeat, Aliyah Boston stood out by leading the Fever in scoring, contributing 17 points and 12 rebounds. Additionally, Kelsey Mitchell and Caitlin Clark combined for 27 points. On the other side, the Aces are looking to break a three-game losing streak after losing 90-83 to the Seattle Storm. In that game, Jackie Young scored 22 points, and A'ja Wilson contributed 20 points and 14 rebounds, but their efforts fell short. Here is how to watch the Caitlin Clark and the Indiana Fever take on the Las Vegas Aces on Sunday, June 22. More: Caitlin Clark, Napheesa Collier lead in WNBA All-Star Game fan voting What time is Indiana Fever vs Las Vegas Aces? The Indiana Fever will face off against the Las Vegas Aces at 3 p.m. ET on Sunday, June 22 at the T-Mobile Arena in Las Vegas. How to watch Indiana Fever vs Las Vegas Aces: TV, stream The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspap
