Taylor Swift's bracelets are mysteriously blinking again after masters purchase: Truth behind the viral claim
Taylor Swift announced this week that she has gained control of her debut music catalogue, which was earlier owned by Big Machine Records and then sold to Shamrock Capital. To celebrate the moment, the Cruel Summer singer broke her long social media silence with a heartfelt, handwritten note, also updating fans about her upcoming work and the much-awaited announcement on Taylor's Version. But right after the announcement, a strange theory started floating around the internet. Some TikTok users claimed their Eras Tour bracelets suddenly lit up and began flickering with multiple colours. People posted videos showing their bracelets glowing, and soon, many were convinced that Taylor was sending some kind of magical signal through the bracelets to celebrate getting her big win against Scooter Braun.
Also read: Taylor Swift drops 7 major updates on Reputation and music masters; paid jaw-dropping amount
'My bracelet is lighting up, she did it!!!' a fan posted on social media. 'Swift is a genius, whoah,' another chimed in. These are the same wristbands that lit up during the concerts, synced perfectly to the music. Swifties jumped on the trend, sharing videos of their bracelets glowing, even those that had been tucked away in drawers or boxes. 'So, did everyone else's Eras Tour bracelets start blinking again today?' one asked. Reports say Taylor Swift shelled out around $360 million, with a big chunk coming from her insanely successful Eras Tour. So it didn't take long for fans to believe she'd been planning this all along—that right after reclaiming her masters (Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation), these bracelets automatically triggered the lights. But then, someone on TikTok dropped a more realistic explanation that quickly put the brakes on all that excitement.
Saw this on TikTok and had to see for myself. Is it possible that Taylor Swift Eras Tour bracelets from 2023 are lighting up to celebrate Taylor now owning all her own music again?! Amazing! A marketing genius! #TaylorSwift #ErasTour pic.twitter.com/na3I1UhfpF
— Thom Cordeiro™ (@Thom_Cordeiro) May 31, 2025
One TikTok user suggested that some fans, wanting to save Swift's bracelets, might have put the little plastic tab back in to keep the battery alive. Then, after Swift's announcement, or maybe just by accident, those tabs got pulled out again, and suddenly the lights came back on. So, maybe there's nothing mysterious going on here after all. Still, not everyone's buying that it's fake. Taylor hasn't said a word about the whole thing yet, but who knows, she might try something like this down the road if she knew the celebration would be this huge. The 14-time Grammy winner wrote in a letter, 'The times I was this close, reaching out for it, only for it to fall through. I almost stopped thinking it could ever happen after 20 years of having the carrot dangled and then yanked away.' She added, 'That's all in the past now. I really get to say these words: All of the music I've ever made now belongs to me.'
Also read: Taylor Swift finally owns all her master recordings: the story, and why this is significant
Taylor also addressed the frenzy around the Rep TV announcement, something fans have been eager to see in the works for years. But the pop star revealed she hasn't even started on it yet. 'I know, I know. What about Rep TV?' Swift wrote in her letter. 'Full transparency: I haven't even re-recorded a quarter of it. The Reputation album was so specific to that time in my life, and I kept hitting a stopping point when I tried to remake it.' Among all her early albums, Reputation is the one she never thought of changing. 'Not the songs, not the photos, not even the music videos.' That's why she's been holding off, though she didn't rule out a Taylor's Version down the road: 'There will be a time (if you're into the idea) for the unreleased vault tracks from that album to hatch,' she wrote. Meanwhile, the TTPD crooner said she's almost done recording her debut album, adding, 'Those two albums can still have their moments to re-emerge when the time is right, if that would be something you guys would be excited about. But if it happens, it won't be from a place of sadness or longing for what I wish I could have. It will just be a celebration now.'
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