KMF launches new varieties of cakes and muffins
The Karnataka Milk Federation (KMF), under its Nandini brand, introduced 18 new products across three categories - slice cake, bar cake and muffins - to the market on the occasion of World Milk Day celebrations on Sunday (June 1).
Every year, to mark the occassion, milk unions across the State conduct awareness programmes in schools, anganwadis and even orphanages about milk. This year, KMF conducted a paneer cooking competition in the wake of rising cases of adulteration of paneer.
More than 30 people from across the State participated in the competition and Mahalakshmi from Bengaluru was declared as the winner and was awarded a cash prize of ₹50,000. Vishika Keshav from Mangaluru came second and won a cash prize of ₹30,000 and a 13-year-old Vinodini. B., won the third place and a cash prize of ₹20,000 for her unique 'paneer bomb' recipe.
Speaking during the celebrations, B. Shivaswamy, managing director, KMF said, 'The per capita milk consumption, according to our circulation data, is around 240 ml in Karnataka. We want to increase awareness about the benefits of milk consumption and encourage people to consumer milk be it as milk itself, curds or even ice cream.'
While customers often complain about the availability of newly launched products, especially the whey protein based dosa and idli batter, the officials of KMF assured that the 18 new products are well in stock and will be available everywhere. 'We have begun placements since last week and they are available in all outlets,' an official said.
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