IIM Calcutta, Emeritus Launch AI-Driven Strategic Marketing Programme
Last Updated:
IIM Calcutta has launched AI-led strategic marketing programme with Emeritus to equip professionals with skills in Generative AI, analytics, and customer-centric growth.
With artificial intelligence (AI) rapidly transforming the marketing landscape, there's a growing demand for professionals who can merge data, creativity, and customer-centric thinking to drive growth. Responding to this industry shift, IIM Calcutta—ranked 5th in the NIRF 2024 rankings—has partnered with Emeritus to launch an 18-week executive education programme titled 'Strategic Marketing for Leaders: Leveraging AI for Growth."
As per PwC's Global CEO Survey 2024, 70% of Indian CEOs believe Generative AI will significantly influence how businesses create and deliver value, especially in personalised marketing and customer experience. Additionally, EY's AIdea of India: 2025 report states that 71% of Indian retailers are planning to adopt Generative AI in the coming year. These findings underline the urgent need for marketing professionals equipped with AI-driven capabilities.
Backed by IIM Calcutta's Triple Crown accreditation (AMBA, EQUIS, AACSB), the new programme is designed to empower mid- to senior-level professionals in marketing, digital strategy, consulting, and related domains. It focuses on practical, hands-on learning in areas such as predictive analytics, Generative AI, omni-channel marketing, and customer journey mapping.
'This programme empowers professionals to harness AI-driven tools and data-led strategies to build impactful marketing campaigns, drive growth, and lead with confidence in an increasingly digital-first world," said Avnish Singhal, Executive Vice President and Head, India & APAC, Emeritus.
The curriculum combines asynchronous recorded sessions with live online classes led by IIM Calcutta's Prof. Saravana Jaikumar. Participants will work on real-world case studies from global brands like Nike, Apple, and Southwest Airlines, and engage in hands-on simulations and a capstone project. An optional one-day networking event at the IIM Calcutta campus offers additional opportunities for peer learning and faculty interaction.
Who Should Apply?
The programme is ideal for:
Key Learning Outcomes
Programme Highlights
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
28 minutes ago
- Time of India
When Dr Radhakrishnan gave away degrees under tent at IIT-Kanpur
Lucknow: When RBI governor, Sanjay Malhotra, returns to his alma mater, IIT-Kanpur, on June 23 to address the premier institute's 58th convocation at its sprawling auditorium, the event will mark the institute's memorable journey from its humble beginnings. Tired of too many ads? go ad free now The institute's first convocation was held under a tent in 1965 and addressed by the then President of India, . The event saw 66 members of the institute's first graduating class conferred the BTech degrees. Dr PK Kelkar, founder director of IIT-K, presided over the function and gave a report on the growth and prospects of the institute. Among the many speeches on the occasion, Kelkar's was the most memorable. IIT-K has come a long way since its inception in 1959. From its humble beginnings in a borrowed room at Harcourt Butler Technological Institute, it has grown to become a premier institution, now situated on a sprawling 420-hectare campus located on the Grand Trunk Road, around 15km west of Kanpur city. Land for the institute was gifted by the govt of Uttar Pradesh in 1960 and, by March 1963, it had shifted to its current location. Today, IIT-Kanpur is renowned for its academic excellence, research, and innovation. A visit to the campus back then would have revealed a serene landscape featuring standing crops, acacia woods, a picturesque line of stately mango trees, flocks of peafowl roaming freely, and a quintessential Indian countryside scene. This idyllic setting made a perfect blend of natural beauty and rustic charm. The campus is designed with a focus on environmental freedom, featuring halls of residence, faculty and staff houses, and community buildings. Tired of too many ads? go ad free now All these are strategically arranged around the central academic area to facilitate flexibility in movement and easy communication. The institute's inaugural batch, the Class of 65, produced some illustrious technocrats and business honchos in the country like Abhay Bhushan, a computer scientist who has been a major contributor to the development of the internet TCP/IP architecture and is the author of the File Transfer Protocol, Suresh Pandey (former director, Bokaro Steel Plant), and Vinay Kumar Modi (Director of Modi Industries Limited). The batch members recall how they departed from the campus in May 1965 and were waiting to hear when the convocation would be held. Finally, they received invitations by India Post. By then many batchmates had left for studies abroad and some of the ones in India could not attend because of work or personal issues. A few of them, though, did make it to Kanpur to receive their degrees. IIT-K made arrangements for them to be picked up at the railway station and they were lodged at the Visitors' Hostel. Abhay Bhushan, chairman of Asquare Inc and part of IIT-K's 1965 batch, reminisces: "The convocation was planned for the afternoon, from 3pm to 5.30pm. We, the graduating students, were asked to arrive by 1.30pm to collect our gowns and caps and to get instructions on walking in the procession. In all, 67 BTech and 5 PhD degrees were awarded." "During the convocation, several speeches were given. Of note was Dr Kelkar's speech where he recalled what we, as the pioneer batch, had been through and how we were better educated to handle whatever our profession and life may have to offer. He said that the faith that they have shown in the future of the institute has been a real source of inspiration," Bhushan said. The Class of 1965 gifted IIT-K Rs 2.5 crore during its Diamond Jubilee Reunion celebrations in March. The batch pledged this amount towards creating a "Pioneering Research and Innovation Award" at the institute. Talking to TOI, the institute's present director, Professor Manindra Agrawal, said: "This year, we are celebrating the 58th convocation. Over the years, the institute has come a long way in contributing to the nation's technology and innovation landscape, as well as shaping bright minds. As an alumnus myself, every convocation here is nostalgic."
Time of India
28 minutes ago
- Time of India
ICICI sought to acquire HDFC, reveals chairman Deepak Parekh
Former HDFC chairman Deepak Parekh and ICICI Bank chief Chanda Kochhar MUMBAI: Former HDFC chairman Deepak Parekh, in a candid disclosure, said that then ICICI Bank chief Chanda Kochhar had proposed a merger between the two lenders - well before HDFC's eventual reverse merger with its banking subsidiary. During an interaction with Kochhar on her channel, Parekh said: "I remember you talking to me once. I remember it very clearly. It's never been talked about in public, but I'm willing to share it now. You said that ICICI started HDFC. 'Why don't you come back home?' That was your offer." Parekh said he declined the offer, saying "it won't be fair" or "proper with our name and the bank and all". Parekh said the eventual merger with HDFC Bank, completed in July 2023, was driven mainly by regulatory pressure. RBI had classified NBFCs like HDFC, then holding assets over Rs 5 lakh crore, as systemically important, breaching the Rs 50,000-crore threshold. "RBI supported us and they pushed us into it to some extent and they helped us," he said. However, he added that there were "no concessions, no relief, no time, nothing". Describing the day the merger concluded, Parekh called it "a sad day and a happy day". He said, "It's good for the institution. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 180k traders turn to IC Markets for optimum CFD trading conditions IC Markets Sign Up Undo It's good for the country to have large banks. Look at how large Chinese banks are. We have to be bigger, larger in India." Parekh believes that Indian banks must grow through acquisitions to become stronger in future. On broader economic concerns, Parekh cited persistent uncertainty in supply chains, trade policy, and export conditions as top CEO concerns. Calling insurance the "least understood product", Parekh criticised "mis-selling by banks" driven by high upfront commissions. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
India Gazette
an hour ago
- India Gazette
Gujarat CM Patel grants approval for fund allocation for various public utility enhancement works
Gandhinagar (Gujarat) [India], June 20 (ANI): Gujarat Chief Minister Bhupendra Patel on Friday gave in-principle approval to allocate a total of Rs 3394.55 crore to three newly formed municipal corporations, Surat Municipal Corporation, and two municipalities for various public utility enhancement works in the state's cities and metropolitan areas. According to an official release, as part of Urban Development Year-2025, the Chief Minister has granted approval for the allocation of funds under Swarnim Jayanti Mukhyamantri Shaheri Vikas Yojana. This allocation encompasses projects pertaining to outgrowth development, initiatives highlighting distinctive identity, and comprehensive infrastructural development works. For this purpose, Chief Minister Bhupendra Patel has approved Rs 3263 crore to Surat Municipal Corporation for physical infrastructure development, social infrastructure development, urban mobility, unique identity projects, and outgrowth area development. In various zones and outgrowth areas of Surat Municipal Corporation, this amount will be used for infrastructure development works including storm drainage, water supply, tertiary treatment and recycling, lighting and energy efficiency, and solid waste management. Additionally, under Swarnim Jayanti Mukhyamantri Shaheri Vikas Yojana, the Chief Minister has also given in-principle approval for Rs 66.94 crore worth of works for outgrowth area development. Under this approval by Chief Minister Bhupendra Patel, Rs 17 crore has been sanctioned for 35 works in the outgrowth areas of Nadiad Municipal Corporation, including street lighting, public toilet renovation, city civic center, parks and gardens, and lake development. In the outgrowth area of Anand Municipal Corporation, Rs 17 crore has been allocated for a total of 9 works, including a new water tank, link roads, and storm drainage. Moreover, Rs 28 crore has been approved for six water supply projects in the outgrowth area of Surendranagar Municipal Corporation. The two municipalities of the state -- Bharuch and Songadh -- have also been sanctioned funds for outgrowth area projects including water tanks, rising main pipelines, and street lighting. Accordingly, Rs 3.99 crore will be allocated to Songadh Municipality and Rs 0.95 crore to Bharuch Municipality. Chief Minister Bhupendra Patel has approved the allocation of Rs 35 crore for three key projects under initiatives aimed at establishing the unique identity of towns and cities. These include: Phase-1 of the Wadhwan Heritage City development covering Dholi Pol and the fort wall; the Havamahal Heritage Development within Surendranagar Municipal Corporation limits; and Phase-1 of the Zalawas Heritage Memorial and Museum. The newly formed Nadiad Municipal Corporation has also been sanctioned Rs 30 crore by the Chief Minister for similar unique identity projects. With this fund, works will be undertaken in Nadiad including Ipcowala Hall and campus development, stepwell restoration, heritage paths and gantry development, as well as the construction of a community hall with an open party plot and museum. Under the leadership of Chief Minister Bhupendra Patel, the celebration of Urban Development Year 2025 in the state, coupled with the allocation of funds for these development works, will lead to a higher Happiness Index in towns and cities. This initiative will also realise the approach of 'Earning Well, Living Well'. (ANI)
