Reviving the Soul: Lessons From the Great Awakening

Imagine if a televangelist like Joel Osteen or Billy Graham made the front page of every newspaper in America. Not because of a scandal, but simply out of enthusiasm for their spiritual message.
This is what happened in 1739, when English minister George Whitefield toured America.
A star celebrity in his day, Whitefield was already famous in England for his charismatic preaching style that stressed personal conversion. Instead of reading long sermons as other ministers did, Whitefield spoke in a more impromptu way and made emotional appeals to congregations. His oratory made him popular, but also controversial.
George Whitefield preaching, in an 1857 engraving.
Public Domain
In his famous 'Autobiography,' Benjamin Franklin described the excitement this preacher stirred up when he came to America: 'In 1739 arrived among us from Ireland the Reverend Mr. Whitefield, who had made himself remarkable there as an itinerant preacher.'
By 'itinerant preacher,' Franklin meant that Whitefield traveled from church to church. Some of the local ministers in America were offended by his bluntness, seeing him as a threat to their established orthodoxy. They 'soon refused him their pulpits, and he was obliged to preach in the fields.' Franklin was among the huge 'multitudes of all sects' that gathered to hear the man. Attending out of curiosity and silently resolving 'that he should get nothing from me,' the rational inventor ended up emptying his pockets into the collection plate.
Franklin was one of thousands who had been won over. He
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Reacting Against Materialism
Whitefield was exceptional, but he was not the only preacher stirring things up. In the 1730s, change was in the air. The period preceding what is now known as the 'Great Awakening' was a time much like our own. In the early 18th century, American civilization was undergoing a crisis.
Tired of the religious wars that had dominated the previous century, the educated classes turned to science and reason as a guide. The Enlightenment began to take hold as thinkers like Francis Bacon and Isaac Newton inferred the laws of nature from experiments and mathematics.
Ordinary people, however, were not satisfied with these materialistic explanations. In their unrest, they turned to charismatic preachers like Whitefield to feed their spiritual hunger.
Early Social Media
To realize their goals, these preachers used the printing press. While its existence was not new, its use became more widespread during this time. Whitefield himself cultivated a 'preach and print' strategy to attract his massive crowds, exploiting the commercial possibilities of newsprint to build his revival.
It sounds impressive to learn that every newspaper in America was reporting on Whitefield's preaching. Actually, though, there were only 12 colonial newspapers in print in 1739. Boston had five, New York two, and Pennsylvania three. Just two, the Virginia Gazette and South Carolina Gazette, were located in the South.
The head of one of these papers was, in fact, Benjamin Franklin. It was he who helped publicize Whitefield's evangelism in his Pennsylvania Gazette, even supporting construction of two separate building projects, a preaching venue and an orphan house.
It worked. In 'Inventing the 'Great Awakening,'' historian Frank Lambert writes that 'even armies arrayed for the biggest battles did not match the revivalist crowds in number.'
Mass Conversions
Jonathan Edwards (L) published "A Faithful Narrative of the Surprising Work of God" in 1737.
Public Domain
Jonathan Edwards was another popular preacher of the time. The opposite of Whitefield, Edwards had a quiet voice more suited to intimate settings than large crowds. Thanks to the power of printing, though, he was able to reach a wide audience. It was Edwards who helped launch the Great Awakening through a 1737 publication. In 'A Faithful Narrative of the Surprising Work of God,' he described how hundreds of people in his small town of Northampton found spiritual salvation by turning away from the material realm.
Their hearts became wholly absorbed in 'the great things of religion and the eternal world,' he wrote. 'All the conversation, in all companies and upon all occasions, was upon these things only.' Worldly affairs, by contrast, were treated as 'a thing of very little consequence.'
Following this, other preachers began publishing similar accounts of awakenings in their communities. Strange things began to happen. Jonathan Parsons, in an account of the revival at Lyme in Connecticut,
Rev. Jonathan Parsons.
Public Domain
Though the Great Awakening subsided after the 1740s, it led to the rise of new denominations, including those of the Baptists, Methodists, and Presbyterians. Following criticisms from Whitefield and others that institutions of higher learning had become corrupt, four new universities were eventually founded: Princeton, Brown, Rutgers, and Dartmouth.
The echo of the Great Awakening can be heard down to our own day. It reminds us that the true measure of a life well-lived lies not in possessions, but in purpose.
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