Paris Saint-Germain and The Weeknd Unveil "XO x PSG" Collaboration
Summary
In a powerful testament to the evolving intersection of music, sport, and fashion, French football powerhouseParis Saint-Germain (PSG)and global music iconThe Weekndhave proudly announced the next chapter of their dynamic partnership: 'XO x PSG: Beyond Limits. Beyond Borders.' Building on the success of their initial 2023 collaboration, this new campaign deepens the creative synergy between two cultural juggernauts, shifting its focus to Los Angeles to create unforgettable moments for their expansive global communities.
This strategic alignment, timed to coincide with both Paris Saint-Germain's and The Weeknd's respective tours, underscores a shared vision of transcending traditional boundaries. The heart of this renewed collaboration lies in a specially co-designed, collector's edition of the club's 25/26 Home Jersey. Dubbed 'Paris Los Angeles XO,' this limited-edition jersey features an exclusive co-branded print that meticulously honors both PSG's storied football legacy and The Weeknd's distinctive, bold aesthetic.
The excitement surrounding the jersey reached a fever pitch as Paris Saint-Germain players donned the 'Paris Los Angeles XO' kit for the kickoff of their recent match against Atlético Madrid on Sunday, June 15th, at the iconic Rose Bowl Stadium. Fans eager to get their hands on this exclusive piece had an early opportunity to purchase it on June 14th at the pop-up PSG House on Melrose Avenue in Los Angeles. Signifying a substantial expansion of their creative partnership, the PSG x XO collaboration is, for the first time, extending into a comprehensive full product line. This broader collection combines the visual languages of both brands into a series of exclusive lifestyle pieces, available now for pre-order on xo.store, offering fans more ways to embody this unique cultural fusion.
The wider release sees the items now available onPSGandXO, as well as at Paris Saint-Germain's global retail stores, with individual player jerseys for stars like Khvicha Kvaratskhelia, Désiré Doué, Ousmane Dembélé, Marquinhos, and Achraf Hakimi also made available.
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