Airtel's AI-powered fraud detection system blocked 1.8 lakh malicious links, shielded 5.4 million users in Telangana
HYDERABAD: Telecom giant
Bharti Airtel
on Wednesday said it was able to block over 1.8 lakh malicious links and protect over 5.4 million users from cyber fraud across Telangana within 25 days of the national rollout of its AI-powered advanced fraud detection system.
The number of users being targeted in tech-savvy Telangana was found to be much higher than in other tech-savvy states like Tamil Nadu (3 million) and Karnataka (2.3 million) with cities like Hyderabad, Rangareddy, Warangal, Karimnagar, Adilabad, Nalgonda and Suryapet, among others, seeing among the steepest surge in attempts by fraudsters to defraud users through phishing links, fake deliveries and spurious banking alerts, Airtel said.
The fraud detection system, which is automatically enabled for all Airtel mobile and broadband customers, scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers by leveraging real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds, Airtel said.
Explaining how the system works, Airtel said that if a resident of Hyderabad receives a suspicious message that reads: 'Your package is delayed. Track it here:
: http://www.tracky0urparcell.com' and the unsuspecting user clicks on the link, Airtel's system instantly scans the link and blocks access if the link is flagged as suspicious.
'The user is redirected to a warning message that reads: 'Blocked! Airtel found this site dangerous!' that is generated instantaneously. This real-time interception prevents users from falling victim to all kinds of frauds,' Airtel said, adding that the fraud warnings are given in the user's preferred language, including Telugu.
Bharti Airtel's CEO for Telangana & Andhra Pradesh Ajay Ananthapadmanabhan, said protecting customers from all forms of fraud was the telco's highest priority which is why it was offering the solution free of charge to all its customers.
'The AI-driven fraud detection system will be essential for enhancing our capabilities and delivering fresh and innovative solutions to meet our customers' urgent needs. We are confident that our solution will offer robust protection to customers in Telangana against cyber fraud, allowing them to navigate the digital landscape with assurance.'
Shikha Goel, DG & director of the Telangana Cyber Security Bureau, said at a time when Telangana's cybersecurity initiative is amplifying its efforts to address scams and understand the critical need for strong fraud prevention strategies, such a solution helps beef up security measures.
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