logo
Inside the secretive labs where Apple's torturers put iPhones to the test

Inside the secretive labs where Apple's torturers put iPhones to the test

Most of us have, at some point, dropped a phone. Sometimes it hits at just the wrong angle, or on just the wrong surface, and shatters. Other times, it's miraculously unscathed, either because of sheer luck or because of the way it's been designed.
In Sunnyvale, California, inside an unmarked and nondescript building, a team of engineers drops more devices each day than you hopefully will in your entire life. The building is home to Apple's durability labs – among many similar facilities around the world – where phones and other products are thrown, dunked, sprayed, submerged, humidified, salted, buffeted, shaken and dismantled. Not only to test their durability and qualify for certifications, but to guide design decisions from the earliest development stages to help the final devices survive the dangers of the outside world.
When I visit, the staff are friendly and eager to discuss their meticulous and scientific brand of tech torture (though Apple has not allowed me to quote them). They also give the impression of lab workers who aren't used to visitors. Their work is largely out of the public eye, even more so than some of the work at the nearby main Apple campus in Cupertino.
Something that becomes immediately apparent is that, while Apple wants to simulate real-world scenarios, it can't just have its workers drop an iPhone down the stairs or slip an iPad into a soapy bath. The incidents have to be consistent and replicable, so any damage can be understood and mitigated, meaning there's an awful lot of science involved. And robots.
But the first area I find is largely robot-free. Here, devices are subjected to simulated worst-case environmental conditions. A massive walk-in cupboard has new iMacs operating in 90 per cent humidity, at 40 degrees. A month in there can simulate years of muggy real-world exposure.
Elsewhere, iPhones are being soaked in a high-density salt mist, or withstanding a vortex of artificial sand, designed to simulate the particulate matter of the Arizona desert. A UV chamber simulates the long-term effect of the sun on devices. Sure, you could just put them outside, but the chamber can impart many years worth of rays in just 50 hours. When Apple introduces a punchy new colour or sparkly new finish for one of its devices, it's one that's put up with this kind of punishment and come through fine. Other potential finishes may not be so lucky.
Loading
It's not all about making sure the devices stay nice on the outside, though. They're tested thoroughly to ensure 100 per cent functionality after their ordeals, and autopsied to check for corrosion or dust ingress. The tests are developed against real-world data indicating the worst likely cases of what could happen to a consumer's device. Part of that comes from analysing damaged products that are sent in for repair or recycling, but a lot also comes from devices in the wild, with anonymised data including the amount of sunlight hitting the sensors and other analytics. When you set up an Apple product and it asks whether you want to send the company data to help improve its products, this is some of the stuff it's talking about.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Could a new copyright lawsuit from Disney change the way we use AI?
Could a new copyright lawsuit from Disney change the way we use AI?

ABC News

timea day ago

  • ABC News

Could a new copyright lawsuit from Disney change the way we use AI?

Disney and Universal are suing AI image generator Midjourney, in what could be a landmark case for copyright and generative AI. Could it change how creative industries deal with machine-made 'art'? Also, the Australian government is forcing Apple to loosen its App Store restrictions, allowing iPhone users to download apps from outside the walled garden. What might that mean for developers and everyday users? Plus, a researcher exposes a major privacy flaw, revealing every phone number linked to a Google account using just one Gmail address. And we unpack 'vibe-coding' -- the strange new world where AI writes code based on vibes, not logic. GUESTS: Alex Kidman, freelance tech journalist and editor of freelance tech journalist and editor of Georgia Dixon, Managing Editor of WhistleOut Singapore This episode of Download This Show was made on Gadigal land. Technical production by Craig Tilmouth and Carey Dell.

Apple Perth City Store: New outlet to open June 27 as inaugural Murray Street location shuts up shop
Apple Perth City Store: New outlet to open June 27 as inaugural Murray Street location shuts up shop

West Australian

time2 days ago

  • West Australian

Apple Perth City Store: New outlet to open June 27 as inaugural Murray Street location shuts up shop

Tech juggernaut Apple will officially be closing its Hay Street store in Perth City on June 25, unveiling a shiny new replacement store in the heart of the CBD just two days later. The brand's flagship WA outlet will be resurfacing down the road at the old Commonwealth Bank Building, taking up residence at 1 Forrest Place. The store's official opening is set for Friday, June 27 at 9am. It will intersect the Murray Street Mall shopping strip and Forrest Chase open area. Commuters might have noticed recent updates to the heritage building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch. Days out from the launch, the brand's website promises an extension of the previous outlet's interactivity. 'Prepare to discover a flourishing hub of creativity, as we open the door to a new era of growth for Perth and for you,' it reads. The move comes almost exactly 15 years after Apple's first bricks and mortar entry into Perth which launched on June 26, 2010. The West reported in 2024 that the new store would take up two shops at the building, including the one currently leased by Pandora jewellery store and one previously leased by City Beach clothing. Apple operates its second Perth store at Westfield Booragoon, which opened to the public in September 2012. To get local fans hyped about the change, specially curated collections of entertainment have been recommended, which feature Western Australian musical artists, films, TV shows, and books accessible across Apple's suite of media platforms.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store